If you're not a designer, you can't be blamed for having some confusion about what may or may not be true regarding web design best practices. Living in a time of constant content production from both reliable and non reliable sources, it's important to find a web design agency you can trust. Too keep you informed, we've chosen to debunk 3 web design myths you should know about.
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More Features Means Better Design
When taking on a new web design project, we've noticed that a large number of clients may initially feel that the more features, gizmos and gadgets they have on their website, the more popular their site will be among users. Our ruling? False.
Although unique features may make your website stand out and help convert your ideal prospects into customers, it's important to not jam pack your users experience with an overwhelming number of options.
Work with your inbound marketing team to target in on a few of your most successful business methods and highlight those using creative design on your website. Remember, the amount of users using mobile devices and tablets is higher than ever before. Simple navigation leads to simple conversion.
Success Doesn't Happen Overnight
Among all of the web design myths out there, this may be the most common. One of the biggest mistakes a client can make when working with a designer is to expect overnight success and results. Any honest web design agency will tell you that this is not the case.
When a new site is launched, your existing or loyal customers may notice the changes and their purchase decisions may be positively impacted right away, however, your web design will not begin to magically make new customers come knocking.
A "set it and forget it" attitude will have you with a beautiful new view, but soon to be outdated content. A properly built, fully optimized website is a constantly changing platform that allows you to best reach your audience. Search engine algorithms are ever evolving, meaning new search engine optimization skills and techniques must be applied frequently to your website in order to capture and maintain your search engine ranking, and relevance in your brands marketplace.
A HubSpot blog from 2014 talks about the importance of, "viewing a company website as a book rather than a magazine." A book is written and sent to the shelves to battle the tests of time. A magazine is designed,launched, and then frequently updated with fresh content and products.
My Business Doesn't Need A Website
All too often do we hear the words, "my business doesn't need a website." Subsequently, I also all too often get really frustrated. Google gets over 100 billion searches a month. (Mashable, 2015) To say that your business does not need a website completely cuts you out of that equation.
The millennial generation is now heavily influencing the business world as young professionals. More than ever before, decision makers are using mobile search engines to make their business and personal purchase decisions and a website becomes a powerful salesmen for your brand. Not needing a website is most certain busted as a web design myth.
You now know that you do in fact need a website for your business: we talked about the time frame of conversion and busted the myth of overnight success, and your better prepared to meet with a web designer to discuss a "simple" yet captivating web design. What's next?
Image Works LLC | Web Design
Whether you are a start up or established business, need a new site, or a re-design of an existing site, our team will work with you to create a new web presence that will energize your business. Our knowledge and continuous research will ensure that as a team, we are taking advantage of the newest technologies and opportunities for cross platform promotion and functionality.