In this day and age, most businesses who care about SEO understand the value of blogging. However, many businesses make half-hearted attempts to establish a blog, posting once per month and eventually fizzling out entirely. These blogs do not provide the same value for websites, SEO and otherwise, as active blogs. We’ve compiled a list of the top reasons why it’s important to keep your blog active. It’s not enough to simply have a blog, you’ll need to keep posting to yield the results you’re expecting.
1. Engage Your Readers
SEO is a continual process - always changing and adapting to the people using search engines. As the years pass, results have become more targeted and personalized. So, as a company, you need to meet those searchers' needs. Focus your content on what your visitors are looking for. Look at the questions your readers are asking, and answer them in a blog post. Keep your readers interested and coming back for more. The higher your reader interest, the higher your engagement results. The more engaging your blog posts are, the more likely your readers are to come back. Plus, an engaging blog with strong readership will lead to higher website traffic.
2. Increase Your Internal Links With More Pages
Every new blog entry adds a new page to your website. If your blog is configured properly, each new blog page will have “internal links” to your site’s home page, category pages, testimonial pages and any other important pages that you’re trying to get ranked. When you have internal links on your pages, your visitors will click on the relevant ones, causing them to spend more time on your site.
In addition to the value that internal links provide to your visitors, they are also important for SEO. Not only do internal links demonstrate your authority in different subject matters to Google, but they also help Google better understand your site. As Google moves away from exact keyword matches toward focusing on the meaning behind searches and web pages, it becomes increasingly important to make sure your website hits all of your target topics and that it’s easy for Google to understand.
3. Establish Your Expertise
The more blog posts you write, the more topics you’ll have the opportunity to cover. You can start with overviews, and you can then write in-depth blog posts about subtopics. An active blog has the opportunity to address every topic your customers are interested in as well as answer any questions they might have. When your blog covers this broad range of topics, it becomes a valuable resource. When you establish your blog as a resource for your customers and potential customers, they will recognize you as an expert in your field, establishing trust in your brand and making them more likely to purchase your products or services.
4. Show Google You Update Your Site
Google is constantly indexing all of the pages on the web. Not only does it scan these pages to understand them and evaluate their content, but it also makes note of the frequency at which pages are updated. Google likes websites that constantly update their content and add new pages and improves their rank as a reward. A blog is a great way to ensure that you’re constantly creating new content. When Google notes new pages with regularity, it will recognize your website as one that is constantly being updated and improved and will raise your ranking to reflect the care you take with your website.
5. Establish Your Online Identity
Because so many businesses blog, there is probably already a lot of content related to your field available on the Internet. However, creating a blog is a great way to set your business apart from your competitors. Be sure to answer any questions your customers might have and properly address every relevant topic. Develop a strong, recognizable voice that will allow readers to identify with your brand. You can demonstrate yourself as an expert and leader in your field while humanizing your brand and connecting with your potential customers.
ImageWorks, LLC | CT Blogging and Content Marketing
If writing an active blog seems like a daunting task, don’t be afraid to call in the experts! ImageWorks, LLC has over 20 years of experience in digital marketing and can craft interesting, informative blogs with gripping headlines that will draw in your readers! If you’re looking for top quality blogs and headlines to grow your business, contact us today!