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ImageWorksBlog

Creating a Seamless Customer Journey Across All Platforms

Posted by Sarah Gamache on Mon, Apr 15, 2024 @ 10:19 AM

Think of it this way: Your customer journey is like a stage play. There are multiple acts (touchpoints) and your customer is the main character. The quality of their experience throughout the play, across different sets (platforms), will determine whether they give you a standing ovation or leave halfway through.

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Topics: Ecommerce

How to Prepare Your Website for the Rise of Voice Assistants

Posted by Sarah Gamache on Mon, Apr 08, 2024 @ 10:16 AM

The way we interact with the internet is undergoing a significant shift. Text-based search is no longer the only way users access information online. The rise of voice assistants like Siri, Alexa, and Google Assistant has ushered in the era of voice search.

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Topics: Voice Search Optimization, Voice Search

How to Choose the Right Web Hosting Provider

Posted by Sarah Gamache on Mon, Apr 01, 2024 @ 10:11 AM

Your website is the cornerstone of your online presence. It's where you showcase your brand, connect with customers, and hopefully, convert visitors into leads or sales. But for your website to be accessible to the world, you need a web hosting provider.

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Topics: website responsiveness, New Website

Strategies for Getting the Most Out of Your PCP Campaigns

Posted by Sarah Gamache on Mon, Mar 25, 2024 @ 10:09 AM

Pay-per-click (PPC) advertising is a powerful tool for businesses of all sizes looking to reach a targeted audience and drive website traffic. In a nutshell, PPC allows you to place ads on search engines, social media platforms, and other websites. You only pay when someone clicks on your ad, making it a cost-effective way to reach potential customers who are already interested in what you have to offer.

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Topics: pay per click

What are Boosted Posts on Social Media? How to Drive Results

Posted by Sarah Gamache on Mon, Mar 18, 2024 @ 08:45 AM

Nice post! Perhaps boosting it will drive more reach. In this blog, we'll unravel the mystery behind boosted posts. From understanding their purpose to practical tips on driving results, discover why every business should integrate boosted posts into their social media strategy for heightened visibility and engagement.

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Topics: Digital Marketing Agency, Increasing Social Media Reach

How Social Media Influences Restaurant Sales

Posted by Sarah Gamache on Mon, Mar 11, 2024 @ 09:00 AM

Mhmm, that plate looks delicious!

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Topics: Social Media Marketing, Digital Marketing for Restaurants

How Customer Reviews Catapult Sales Growth

Posted by Sarah Gamache on Mon, Mar 04, 2024 @ 09:00 AM

“Leave us a review on Google!” is something we’re all too familiar with.

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Topics: Online Reviews, Digital Marketing Agency

Why You Need TikTok Shop for Your E-Commerce Business

Posted by Sarah Gamache on Mon, Feb 26, 2024 @ 09:00 AM

Is it too late to open a TikTok shop for your e-commerce business?

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Topics: Social Media Marketing, tiktok

Crafting a Seamless Subject Line in Email Marketing

Posted by Sarah Gamache on Mon, Feb 19, 2024 @ 01:24 PM

In the dynamic landscape of email marketing, the subject line plays a pivotal role in capturing the attention of recipients and enticing them to open your emails. Crafting a seamless subject line is an art that involves a blend of creativity, relevance, and understanding your audience. This guide explores key strategies and best practices to help email marketing managers create subject lines that stand out in crowded inboxes and drive higher open rates.

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Topics: marketing email, Email Marketing Strategy

The Impact of Mobile Responsiveness on Website Design

Posted by Sarah Gamache on Mon, Feb 12, 2024 @ 01:21 PM

In the digital era, where smartphones have become ubiquitous, the importance of mobile responsiveness in website design cannot be overstated. As users increasingly turn to their smartphones for online activities, from browsing to shopping, the need for a seamless and visually appealing mobile experience has become paramount. This guide explores the profound impact of mobile responsiveness on website design, emphasizing the significance of adapting to the dynamic landscape of smart devices.

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Topics: CT web design, Web design tips

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