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Strategies for Getting the Most Out of Your PCP Campaigns

Posted by Sarah Gamache on Mon, Mar 25, 2024 @ 10:09 AM

Pay-per-click (PPC) advertising is a powerful tool for businesses of all sizes looking to reach a targeted audience and drive website traffic. In a nutshell, PPC allows you to place ads on search engines, social media platforms, and other websites. You only pay when someone clicks on your ad, making it a cost-effective way to reach potential customers who are already interested in what you have to offer.

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Topics: pay per click

What are Boosted Posts on Social Media? How to Drive Results

Posted by Sarah Gamache on Mon, Mar 18, 2024 @ 08:45 AM

Nice post! Perhaps boosting it will drive more reach. In this blog, we'll unravel the mystery behind boosted posts. From understanding their purpose to practical tips on driving results, discover why every business should integrate boosted posts into their social media strategy for heightened visibility and engagement.

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Topics: Digital Marketing Agency, Increasing Social Media Reach

How Social Media Influences Restaurant Sales

Posted by Sarah Gamache on Mon, Mar 11, 2024 @ 09:00 AM

Mhmm, that plate looks delicious!

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Topics: Social Media Marketing, Digital Marketing for Restaurants

How Customer Reviews Catapult Sales Growth

Posted by Sarah Gamache on Mon, Mar 04, 2024 @ 09:00 AM

“Leave us a review on Google!” is something we’re all too familiar with.

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Topics: Online Reviews, Digital Marketing Agency

Why You Need TikTok Shop for Your E-Commerce Business

Posted by Sarah Gamache on Mon, Feb 26, 2024 @ 09:00 AM

Is it too late to open a TikTok shop for your e-commerce business?

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Topics: Social Media Marketing, tiktok

Crafting a Seamless Subject Line in Email Marketing

Posted by Sarah Gamache on Mon, Feb 19, 2024 @ 01:24 PM

In the dynamic landscape of email marketing, the subject line plays a pivotal role in capturing the attention of recipients and enticing them to open your emails. Crafting a seamless subject line is an art that involves a blend of creativity, relevance, and understanding your audience. This guide explores key strategies and best practices to help email marketing managers create subject lines that stand out in crowded inboxes and drive higher open rates.

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Topics: marketing email, Email Marketing Strategy

The Impact of Mobile Responsiveness on Website Design

Posted by Sarah Gamache on Mon, Feb 12, 2024 @ 01:21 PM

In the digital era, where smartphones have become ubiquitous, the importance of mobile responsiveness in website design cannot be overstated. As users increasingly turn to their smartphones for online activities, from browsing to shopping, the need for a seamless and visually appealing mobile experience has become paramount. This guide explores the profound impact of mobile responsiveness on website design, emphasizing the significance of adapting to the dynamic landscape of smart devices.

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Topics: CT web design, Web design tips

The Ultimate Guide to Using Social Media for Digital Marketing

Posted by Sarah Gamache on Mon, Feb 05, 2024 @ 11:26 AM

Social media platforms have transformed into dynamic tools that businesses can leverage to connect with their target audience, build brand awareness, and drive conversions. This comprehensive guide will walk you through the key elements of effective social media marketing, providing insights and strategies to help you optimize your digital presence.

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Topics: Social Media for Small Businesses, Managing Social Media

How to Build an Effective Email Marketing List

Posted by Sarah Gamache on Mon, Jan 29, 2024 @ 11:23 AM

Email marketing remains a cornerstone of digital marketing strategies, offering businesses a direct and personalized channel to engage with their audience. Building an effective email marketing list is the foundation for successful campaigns. In this guide, we'll explore key strategies and best practices to help you cultivate a robust email marketing list, empowering you to connect with your audience in a meaningful and targeted way.

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Topics: marketing email, Email Marketing Strategy

Maximizing Your ROI with Paid Advertising in Digital Marketing

Posted by Sarah Gamache on Mon, Jan 22, 2024 @ 11:20 AM

In the fast-paced realm of digital marketing, achieving a strong return on investment (ROI) is the cornerstone of a successful campaign. One avenue that consistently proves its worth is paid advertising, specifically Pay-Per-Click (PPC) campaigns. This comprehensive guide will delve into the strategies and tactics to help businesses maximize their ROI through effective paid advertising in the digital space, with a particular focus on e-commerce.

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Topics: PPC, Paid Search Management, Paid Social Media

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