Image Works LLC Blog

Brandon Choquette

Recent Posts

What Are the Business Benefits of Using CRM Software?

Posted by Brandon Choquette on Wed, Apr 05, 2017 @ 03:30 PM

Customer Relationship Management (CRM) software aims to help you maintain and improve your relationship with existing customers, connect with new prospects, and win back former clients.

CRM software helps with the collection, organization, and management of customer information. Whether your business venture is larger or small, you can use a CRM strategy to your advantage.

Continue reading to discover the benefits of using CRM for your business.

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Tags: CRM Sales Tool, CRM Software

6 Website Mistakes That Drive Away Visitors

Posted by Brandon Choquette on Fri, Mar 24, 2017 @ 10:26 AM
We all know a good web site when we see it, but what exactly makes a website's design "bad?" This post explores a few common web design mistakes to gain a better understanding of what to look for when seeking to create an excellent user-centered website. Designing a new website can be a complex process-- typically there are many ways to approach problems.

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Tags: CT web design, web design mistakes

6 Tips To Consider When Seeking A CT Web Design Agency

Posted by Brandon Choquette on Wed, Mar 15, 2017 @ 02:05 PM

Planning for a website redesign is certainly enthralling, but also equally overwhelming. Redesigning a website is a complex process, so selecting the correct agency for your business can be a difference-maker in your results.

With a multitude of factors to consider, it is important to have a defined list of expectations and criteria. To assist you with this, you can explore these six tips concerning the selection of a web design agency for your next project.

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Tags: CT Web Design Company, CT web design

5 SEO Mistakes That Sabotage Your Page's Ranking Ability

Posted by Brandon Choquette on Wed, Mar 08, 2017 @ 10:14 AM
SEO requires constant research and an ability to stay up-to-date with latest best practices. However,  it's easy  to get left behind in the doldrums of Google's search engine results pages if you can't keep up with new trends and searching patterns. While many white hat SEO professionals do great work for their clients, there are always nefarious black hat SEO practictioners that use ill-advised strategies.

Continue reading to learn common SEO mistakes that could lead to low page ranking. Avoiding these common mistakes will open up more opportunities for natural SEO growth.

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Tags: SEO strategy, SEO Mistakes

3 Reliable Methods for Creating and Using Buyer Personas

Posted by Brandon Choquette on Fri, Mar 03, 2017 @ 03:09 PM

In the past, Hubspot has stated that every marketing action you make should be dictated by your buyer personas. We have lots of love for Hubspot and we think this statement is one of the most informed they have made. Valuable content is the foundation for a successful inbound marketing campaign. Content is only valuable if it is useful to somebody.

If you haven’t considered your buyer personas, then how are you going to produce engaging content that is useful to them?

If you aren’t exactly familiar with this term, we will quickly catch you up to speed. By de or even if you are, we'll quickly review what exactly defines a buyer persona.

By definition, buyer personas are fictional characters who represent a brand's ideal customers. It's common for businesses to have more than one ideal customer, and for that customer to change depending on the growth or goals of the business.

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Tags: Lead Generation, responsive web design, marketing action, lifecycle stage, CT Inbound Marketing, Inbound Marketing, website traffic, inbound marketing campaign, marketing campaign, buyer personas

What are the Top Web Design & UX Trends to Boost Conversions? (Infographic)

Posted by Brandon Choquette on Fri, Feb 17, 2017 @ 11:10 AM

Is your website a powerful marketing tool for your business? Your website has the potential to be a valuable asset and the centerpiece of your marketing efforts. Yet, many business websites end up becoming jumbled and confusing, as marketing managers struggle to find the right balance between providing useful content and an intuitive web experience.

In today's environment of rapidly growing interfaces, UX design has become an increasingly important aspect of web design. Simply put, UX looks at how a person feels when interacting with a website (or any other type of human/device interaction), aiming to provide positive experiences that keep users loyal to the product/brand. While it's true that the effectiveness of a company website is influenced by a variety of factors, a website's success ultimately hinges upon quality user experience.

A website must be easy to navigate, simple to operate, and offer a user some kind of benefit or advantage. Unfortunately, there is no definitive answer to the question, "what makes a great user experience?", so the most important thing to remember when designing web and user interfaces is that you don't have the same perspective as your users.

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Tags: Web Design Trends, UX Design

How Do I Create Blog Titles That Readers Want To Click?

Posted by Brandon Choquette on Fri, Feb 10, 2017 @ 10:30 AM
So, you've been working diligently on your blog: you put the necessary thought and effort into your blog name, your site title and tagline, and you've even picked a few images to add emotional value to your posts. You take the time to read and re-read your drafts to make sure they address your customer's concerns. But, how do you make sure your blog titles stand out in a saturated market?

Crafting interesting post titles is one sure-fire way to grab a reader's attention and attract followers and visits. So, here's a few tips to keep in mind as you write your next set of blog title ideas for an upcoming campaign.

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Tags: blog titles, blog tips, blogging

What Are The Top E-Commerce Website Mistakes To Avoid?

Posted by Brandon Choquette on Wed, Feb 01, 2017 @ 01:00 PM

The popularity of ecommerce sites has grown exponentially in recent years. In the past, online shoppers were likely to be satisfied with an engaging product deal, but now they are also expecting a seamless shopping experience. Unfortunately, even a small error in the buying process can prompt ecommerce site users to abandon their cart and shop elsewhere. We've provided an overview of a few mistakes you should avoid while you are optimizing your website for shoppers, and developing a strategy for long-term success.

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Tags: Ecommerce

Why Do Businesses Fail At Inbound Marketing?

Posted by Brandon Choquette on Wed, Jan 18, 2017 @ 02:00 PM

Inbound marketing campaigns involve many moving parts, making it difficult for teams to coordinate in the initial stages.

HubSpot, leading producer of inbound marketing software, have stated in the past that “strategy and process” are the two main contributors to Inbound success.

We can’t help but agree. In our experience, failed inbound marketing campaigns often result from a combination of these mistakes.

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Tags: Inbound Marketing, Obstacles To Success

Which Outdated Digital Marketing Strategies Should You Abandon In 2017?

Posted by Brandon Choquette on Wed, Jan 04, 2017 @ 08:00 AM

What's the most challenging aspect of leveraging digital marketing strategies for your business? The constant changes. Unlike other sectors, digital marketers are subject to unexpected updates and industry shifts-- at any time. Worst of all, if you're not quick enough to adapt, your business and livelihood could be at risk-- it's essential that you remain vigilant.

And, it's not just Google that online marketers need to worry about, but also the latest gadget innovations.

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Tags: Keyword Strategy, content marketing strategy, Digital Marketing Trends