Image Works LLC Blog

Brandon Choquette

Recent Posts

6 Tips to Help you Find a CT Web Design Company

Posted by Brandon Choquette on Fri, Nov 17, 2017 @ 11:37 AM

Planning for a website redesign is certainly enthralling, but also equally overwhelming. Redesigning a website is a complex process, so selecting the correct agency for your business can be a difference-maker in your results.

With a multitude of factors to consider, it is important to have a defined list of expectations and criteria. To assist you with this, you can explore these six tips concerning the selection of a web design agency for your next project.

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Tags: website redesign, CT website design

6 Questions to Help Spot a Bad Web Design Company

Posted by Brandon Choquette on Fri, Nov 03, 2017 @ 10:17 AM

 Each month when we bring in new clients, there are a few who are bound to have been mistreated by a web designer in the past.

Cleaning up or fixing another developer's mistakes is one of the least exciting parts of the job; however, we relish the opportunity to dispel any notions of distrust and prove our worth to new clients.

Check out a few telltale signs that will help you to spot a bad web design company before you end up under contract with a website you hate.

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Tags: CT Web Design Company, Business Website

5 Social Media Mistakes That Sabotage Engagement

Posted by Brandon Choquette on Thu, Oct 19, 2017 @ 11:15 AM

Legions of people from all walks of life are spending more time on social media, as the line between the news feed and daily life becomes increasingly blurred. This is good news for businesses with hopes of improving engagement with potential customers. After all, increasing social media engagement directly improves the chances of your content showing up in people’s news feeds. So, how exactly does one work to increase Facebook engagement without sounding like a desperate car salesman trying to meet quota? Let’s start by ensuring that you’re not doing anything the could jeopardize your engagement; unfortunately, there are many mistakes that could do just that.

This post provides a brief overview of five common but damaging social media mistakes that inevitably hurt engagement.

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Tags: Social Media Marketing, social networking, Business Social Media, Engagement

5 Quick Holiday Marketing Tips for ECommerce Websites

Posted by Brandon Choquette on Thu, Oct 05, 2017 @ 03:27 PM

Is your eCommerce website ready for the influx of holiday shoppers? According to the National Retail Federation, retail eCommerce holiday sales increased nearly 4% in 2015 (Source). Online shoppers are scouring the Internet for holiday dealsearlier each year, so it's important to work on your website as early as possible so you can get the most out of your store.

Plus, it's likely you will be barraged with customer questions and support request, not to mention selling and shipping your products-- working on your website ahead of time will certainly save you a few headaches.

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Tags: holiday marketing campaign, Ecommerce, Holiday Marketing Tips, 2017 Marketing tips

Common Mistakes to Avoid With Paid Facebook Ads

Posted by Brandon Choquette on Wed, Sep 06, 2017 @ 01:34 PM

As many businesses across the country have learned within the past several years, Facebook ads can be a very powerful tool for reaching out to potential customers. Many Facebook marketers are having to learn how to create successful Facebook ads through trial and error. However, there's a wide variety of best practices and tips to take note of to help improve that learning curve a bit. Make sure your business isn't making common mistakes that drain ad budget and often lead to unsuccessful campaigns. Continue reading to learn how to avoid the top five common mistakes for paid Facebook advertising.

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Tags: Paid Facebook Ads

Is My Business a Good Fit for Paid Search?

Posted by Brandon Choquette on Tue, Aug 01, 2017 @ 02:15 PM

 Digital marketing has undergone quite the transformation since the turn of the millennium. While there are still some remnants of the Wild West spirit evident in online marketing, it’s important to be realistic about what can be achieved in a given timeframe, especially when you’re considering entering competitive markets or competing with established brands.

Unfortunately, many businesses neglect to consider whether or not their organizations are prepared to support a paid search program before jumping in and spending a lot of money. Paid search campaigns can deliver strong results, but it's important to explain when and why it may not be right for every business or every situation. In this post we’re going to examine several factors that help to determine whether a paid search campaign is worthwhile for your business.

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Tags: Paid Search, Paid Search Management

What Are the Common Reasons for a Website Redesign?

Posted by Brandon Choquette on Fri, Jun 09, 2017 @ 01:43 PM

Besides supplying convenience, websites establish company credibility and brand trust. With the explosive growth of online marketing and digital content consumption, it has become crucial for companies to go beyond  a functioning website,  to have an effective eye-popping masterpiece.

Some businesses may require unique functionality for their website. It may be to support a product or service, generate sales leads, provide information for investors, media or press, and increase brand awareness and more. A good web development firm will be able to guide you on specific measures that can be implemented within the design to help achieve those goals. This post covers a few common reasons why businesses decide to redesign or upgrade their website.

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What Should I Do After My Website Launches?

Posted by Brandon Choquette on Mon, May 08, 2017 @ 03:12 PM

 Finally, it's done! After weeks (maybe even months) of frustration and friendly bickering with a designer, you're ready to launch your company's crowning jewel, a stunning new website.

After all the sweat, tears, and countless cups of coffee, it may be difficult to know where to turn next after your website launches; however, doing nothing  is the best way to spit upon all the hours of hard work that went into developing the site.

We want your website and business to succeed, and we understand the desire to want everyone to view your big accomplishment. If you're wondering, "what should I do after my website launches?", fear not.

This post discusses five crucial tasks to complete after you've launched your new website.

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Tags: website redesign, content strategy, Website Launch

What Are the Business Benefits of Using CRM Software?

Posted by Brandon Choquette on Wed, Apr 05, 2017 @ 03:30 PM

Customer Relationship Management (CRM) software aims to help you maintain and improve your relationship with existing customers, connect with new prospects, and win back former clients.

CRM software helps with the collection, organization, and management of customer information. Whether your business venture is larger or small, you can use a CRM strategy to your advantage.

Continue reading to discover the benefits of using CRM for your business.

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Tags: CRM Sales Tool, CRM Software

6 Website Mistakes That Drive Away Visitors

Posted by Brandon Choquette on Fri, Mar 24, 2017 @ 10:26 AM
We all know a good web site when we see it, but what exactly makes a website's design "bad?" This post explores a few common web design mistakes to gain a better understanding of what to look for when seeking to create an excellent user-centered website. Designing a new website can be a complex process-- typically there are many ways to approach problems.

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Tags: CT web design, web design mistakes