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Catherine Hatch

Recent Posts

How to Write Better Ad Copy for Paid Search

Posted by Catherine Hatch on Thu, Sep 20, 2018 @ 10:30 AM

When creating a Google Ad, you’ll need to research demographics and personas and carefully choose the right keywords for your business and target audience. Then, you’ll need to match appropriate landing pages to your campaign. However, once this research and preparation period is finished, you’ll need to actually write your ad.

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Topics: pay per click, Paid Search, Google Ads

Why Isn’t My Business’s Social Media Gaining Traction?

Posted by Catherine Hatch on Wed, Sep 19, 2018 @ 10:00 AM

So, your business has had social media accounts for a while, but you’re stuck at the same low number of followers, with little engagement on your posts. After the initial spike when first creating a social media page for your business, it can be difficult to keep the momentum going. If you’re not well versed in social media tactics, it can seem impossible to get any real traction on your accounts. Luckily, we can help. We’ve compiled a list of mistakes that many businesses make with their social media that prevents them from gaining traction. 

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Topics: Social Media Marketing, Social Media for Business, Social Media Strategy

How Do Webspam Factors Affect a Site’s SEO

Posted by Catherine Hatch on Fri, Sep 14, 2018 @ 10:15 AM

There are a number of factors that will affect your website’s page rank on Google. Although Google is not completely transparent with its ranking factors, through research and Google’s guidelines, we can understand many of the factors that help and hurt your website’s rank. It’s no secret that Google doesn’t like websites that seem like spam. We’ve compiled a list of the spam-related features that can sabotage your Google rank. 

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Topics: Search Engine Optimization, Google Ranking, Webspam Factors

HubSpot’s New Flywheel Model Broken Down

Posted by Catherine Hatch on Tue, Sep 11, 2018 @ 01:42 PM

As you may or may not know, HubSpot has decided to retire their sales funnel model. In place of the sales funnel is a new model for sales and business growth, known as the flywheel. You might think that this change in model is simply new jargon and a new shape of model for the same content, but this new model actually rethinks the sales process. With a new focus on currently customers, HubSpot’s new flywheel hopes to change the way we think about business growth. We’ve broken down the new model to help you understand the basics.

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Topics: Inbound Marketing, Hubspot, HubSpot's Flywheel Model

6 Form Design Mistakes That Sabotage Conversion Rates

Posted by Catherine Hatch on Fri, Sep 07, 2018 @ 12:12 PM

Once you’ve persuaded people on your website to click on a call to action, you might think the hard work is over. However, once the call to action brings them to your landing page, they have to fill out your form. If you’re not careful when designing your form, you might have visitors who take a look at your form and leave the page. We’ve compiled a list of the common mistakes that people make when designing their forms to help you create forms that will maximize conversion rates.

 

1. Wrong Number of Form Fields

A common mistake that people make when creating a form is including too many or too few form fields. In order to find the ideal form length, you should conduct A/B testing and examine the results. If your form is too long, people will not fill it out or will give up halfway through. However, if your form is too short, you will not have all of the information you need to properly categorize and contact your leads. Establishing the ideal length of your form is an important step in maximizing your conversion rates.

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Topics: landing pages, Successful Calls to Action, Form Design, Landing Page Form

8 Special Google Algorithm Rules You Might Not Know About

Posted by Catherine Hatch on Tue, Sep 04, 2018 @ 01:02 PM

Your website’s ranking for different search terms and keywords is determined by Google’s algorithm, which takes hundreds of different factors into account. Most people with a basic understanding of SEO know the main factors of the algorithm, such as content quality, presence of links, presence of keywords, and site organization. However, there are many less known factors that can also affect search engine page results. We’ve compiled a list of some of the lesser-known Google algorithm rules that can affect the results of organic search.

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Topics: Search Engine Optimization, Google Algorithm, SEO Factors

The Ultimate Guide to Video Marketing [Infographic]

Posted by Catherine Hatch on Thu, Aug 30, 2018 @ 10:30 AM

The Internet is becoming increasingly visual, and videos are the fastest growing marketing technique on the web. Videos are a great from of marketing because they allow companies to share a lot of information in a way that is much more digestible than a paragraph of text. Users love videos because they can consume them at their convenience, feeling more entertained than just reading through content. Videos are more likely to grab users’ attention and keep them engaged for longer.

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Topics: Video Marketing, Digital Marketing Tips, Video Marketing Tips

How to Optimize Your Google My Business Listing

Posted by Catherine Hatch on Tue, Aug 28, 2018 @ 10:35 AM

Google My Business is a fairly new feature on Google. When you create a Google My Business Account, users will see a listing for your business when they search for it, or for your services, on Google. The listing appears on the right side of the page on users’ desktops and at the top of the page on mobile devices. In both cases, your business is featured prominently in Google’s search results pages, along with important information about your business. We've compiled a list of tips to help you properly optimize your GMB listing.

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Topics: Google updates, Google My Business, Optimizing GMB Listing

How Does User Interaction Affect Your Website’s SEO?

Posted by Catherine Hatch on Thu, Aug 23, 2018 @ 10:30 AM

When Google ranks websites for its search results, it wants to provide the most valuable resources to its users. One of the factors Google takes into account when deciding the value of a certain website is user interaction. The more users interact with a particular website, the more valuable it appears to Google, as it demonstrates user interest. We have compiled a list of factors related to user interaction that Google takes into account when ranking websites. 

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Topics: user experience, SEO Factors, User Interaction and SEO

How Do Backlinks Affect Your Website’s Google Rank?

Posted by Catherine Hatch on Tue, Aug 21, 2018 @ 11:32 AM

Almost every aspect of your website has an effect on its SEO. One of the most important ranking factors to Google is your website’s authority in your industry and its reliability. In order to test these factors, Google surveys other websites and finds out which sites are linking to yours. We’ve broken down all the ways in which backlinks to your site can affect your website’s Google Rank.

 

Number of Linking Domains

The number of domains linking to your site is one of the most important ranking factors in Google’s algorithm. The more domains that link to your site, the more authoritative you appear to Google. Therefore, the more domains that link to your site, the higher your rank will be on Google for your target keywords.

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Topics: SEO Factors, Backlinks and SEO, Outbound Links

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