Image Works LLC Blog

Catherine Hatch

Recent Posts

5 Killer Tips for Remarketing Site Visitors

Posted by Catherine Hatch on Fri, Apr 20, 2018 @ 10:00 AM

Remarketing is an important tactic to convert leads. Most people will not make a purchase the first time they visit a website. For this reason, it’s important to get your visitors to come back to your site in order to make a purchase. Remarketing is a great way to get your visitors to revisit your site. It’s especially useful because it can help your business target people who have already showed interest in your business and provided you with contact information. We’ve compiled a list of tips that can help make your next remarketing campaign even more successful.

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Tags: email marketing, Remarketing, Remarketing Tips

The Complete List of Facebook Acquisitions

Posted by Catherine Hatch on Tue, Apr 17, 2018 @ 10:15 AM

Starting out as a small website exclusively for college students, Facebook has grown into a multi-billion dollar company with nearly 2 billion users. Over the years, Facebook has grown, changed, and updated in order to create the best possible experience for its users. During this growth, Facebook acquired various companies, 66 to be exact, for different reasons.

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Tags: Facebook for Business, Facebook

8 Ways to Increase Your Brand Visibility on Instagram

Posted by Catherine Hatch on Fri, Apr 13, 2018 @ 11:00 AM

In May 2016, Instagram changed its algorithm; meaning posts are no longer ranked in chronological order. Instead, Instagram will show you posts based on presumed interest. For this reason, engagement and consistency are more important than ever. In order to maintain visibility on your followers’ Instagram feeds, you’ll need to convince Instagram that your posts are interesting and valuable. Here are some tips that can help!

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Tags: Social Media Marketing, Instagram for Business, Instagram Tips

5 Tips to Create an SEO-Friendly Blog Post

Posted by Catherine Hatch on Tue, Apr 10, 2018 @ 02:36 PM

Blog posts can provide valuable information to your customers, potential customers, and anyone who decides to read them. However, most businesses do not choose to blog simply to provide valuable information. Instead, they do it to improve their SEO and search rankings. Strong blog posts can greatly improve your SEO and show Google that your site is a valuable resource for its searchers. We’ve compiled a list of the top five tips to use when creating an SEO-friendly blog post.

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Tags: SEO, Search Engine Optimization, Blog Optimization, Blog Posts

How to Create a Facebook Local Event for Your Business

Posted by Catherine Hatch on Fri, Apr 06, 2018 @ 12:15 PM

Facebook Events are a great way to promote your business. The events themselves can help you gain contacts, personalize your brand, and promote your business to your local community. The Facebook event will help you improve your visibility on the social network and increase the amount of people who attend your event. Read below to learn about the advantages of local Facebook events for businesses and how to go about creating one.

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Tags: Facebook for Business, Facebook Events, Facebook Local

Why is HubSpot Removing its Keywords Tool?

Posted by Catherine Hatch on Wed, Apr 04, 2018 @ 01:25 PM

As you may have heard, HubSpot is sunsetting its Keywords tool. Many people are upset about this decision, as keyword ranking has long been a measure of the success of your SEO strategy. However, the decision to eliminate this tool came from the changes in Google’s ranking algorithms. In order to understand this decision, it’s important to understand these changes and their role in causing rank to become an increasingly irrelevant measurement.

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Tags: Hubspot, Keyword Strategy, HubSpot Keywords tool, HubSpot Content Strategy Tool

What are Pillar Pages? (And Why You Should Use Them)

Posted by Catherine Hatch on Fri, Mar 30, 2018 @ 10:45 AM

Google algorithms are constantly changing, meaning that SEO strategies have to continue to change as well. One of the latest SEO strategies involves restructuring your content and shifting your focus away from keywords. This strategy is the creation of pillar pages. Pillar pages are a fairly new concept, but are a great way to adjust your website to suit Google’s latest algorithm changes. Read below to learn more about pillar pages and why they should be part of your SEO strategy.

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Tags: SEO strategy, Pillar Pages

6 Tips for Creating a Successful Facebook Ad

Posted by Catherine Hatch on Tue, Mar 27, 2018 @ 02:15 PM

Businesses are facing new challenges on Facebook because of adjustments to its news feed algorithms. These changes make it harder than ever for businesses to obtain visibility on their audience’s news feeds. These changes mean one thing: businesses need to spend money to achieve visibility. Because Facebook ads are more important than ever, business owners will need to know best practices to ensure the most successful Facebook ads possible. We’ve compiled a list of tips to help you create a successful Facebook ad.

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Tags: Paid Facebook Ads, Paid Social Media, Facebook Advertising

Spring Cleaning: 6 Reasons to Redesign Your Website Today

Posted by Catherine Hatch on Fri, Mar 23, 2018 @ 10:45 AM

If it’s been a while since you’ve updated your website, it might be time for a redesign. Once the winter is over, traffic tends to pick up on most website, making the spring time the perfect time to act! Updating your website regularly is a great way to stay relevant and keep your brand on the cutting edge. However, if your site has certain issues, a simple update might not be enough. Instead, you might consider a full redesign to ensure that your website is equipped with the latest technology. We’ve compiled a list of six key reasons why you should consider a redesign for your website.

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Tags: website redesign, web design, Reasons to Redesign Your Website

How to Build a Facebook Following From Scratch

Posted by Catherine Hatch on Mon, Mar 19, 2018 @ 11:00 AM

No matter the size of your business, you need to have a presence on Facebook. Facebook can be an extremely useful marketing tool because of its ability to reach so many people. However, in order to successfully market on Facebook, you’ll need to have a following. When you first start a Facebook page for your business, developing a following can seem like a daunting task. We’ve created a list of tips that can help you build your Facebook following in order to use your page as a powerful marketing tool.

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Tags: Facebook for Business, Facebook Followers, New Facebook Page