Image Works LLC Blog

Catherine Hatch

Recent Posts

6 Holiday Email Marketing Tips

Posted by Catherine Hatch on Thu, Dec 07, 2017 @ 02:30 PM

Social media is crucial to marketing during the holiday season, but you shouldn’t neglect your email marketing. A strong email marketing campaign is a great way to engage with your previous customers and encourage them to keep coming back. During the holidays, specialized email marketing can help boost your sales while getting customers excited about the holiday season. Here are some tips to improve the success of your email marketing this holiday season!

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Tags: email marketing, Holiday Marketing Tips

5 Tips to Humanize Your Marketing Content

Posted by Catherine Hatch on Tue, Dec 05, 2017 @ 11:39 AM

Strong marketing content is essential to the success of your brand. However, it’s important that your marketing content is human and personal in order to promote trust in your brand. When you humanize your marketing content, potential customers understand that there are real people behind your brand, setting you apart from your competitors. Here are some tips to help you humanize your marketing content.

1. Share Photos of Your Team

One of the best ways to show your customers that there are real people behind your brand is to show them off! Share photos of your team members around the office looking human. Take photos at events or parties and use funny antics in the office as photo opportunities. You should show your team members together as much as possible to demonstrate that there is a strong team of people behind your brand.

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Tags: content marketing strategy, Humanizing Marketing Content

6 Holiday Facebook Marketing Tips for Businesses

Posted by Catherine Hatch on Fri, Dec 01, 2017 @ 10:33 AM

During the holiday season, everyone’s Facebook newsfeed is full of holiday posts, from photos of family meals to videos of elaborate Christmas lights. To stay relevant and encourage engagement during this time of year, it’s a good idea to create holiday posts of your own. Here are some tips to help improve your business’s marketing plan this holiday season!

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Tags: Holiday Marketing Tips, Holiday Facebook Tips

5 Holiday Instagram Marketing Tips for Businesses

Posted by Catherine Hatch on Tue, Nov 28, 2017 @ 01:50 PM

The holiday season is now in full swing. Retail stores and malls are full of lights and Christmas decorations, and so are our Instagram feeds. Instagram is a great tool to help market your business and encourage sales. In order to maximize sales during the holiday season, it’s important to keep your posts relevant. Here are some tips to improve your Instagram marketing strategy during the holiday season.

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Tags: Holiday Marketing Tips, Holiday Instagram Tips

How to Promote Your Small Business on Facebook

Posted by Catherine Hatch on Tue, Nov 21, 2017 @ 11:12 AM

In this day and age, even small businesses need an online marketing plan to stay relevant. Facebook is an extremely useful tool for your marketing strategy. Because everyone is on Facebook, it’s a great way to reach members of your community. If you own a small business and want to use Facebook for marketing, here are some tips to get you started.

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Tags: Facebook for Business, Facebook Marketing, Facebook for Small Business

How to Optimize Your Company’s Facebook Page

Posted by Catherine Hatch on Mon, Nov 13, 2017 @ 12:33 PM

Facebook is an important tool to market your business. In this day and age, a company’s Facebook page is as relevant as its actual website. In order to make your page as successful as possible, it should be properly optimized for usage and search results. Here are some tips to help you optimize your company’s Facebook page.

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Tags: Facebook for Business, Facebook, Facebook Marketing

8 Benefits of Using Chatbots for Your Business

Posted by Catherine Hatch on Wed, Nov 01, 2017 @ 02:30 PM

Chatbots have been increasing in popularity over the last few years. A chatbot is a computer program that can responsively interact with people. Simply put, it is a conversation robot. While some chatbots can only reply to basic questions or word-for-word requests, others are more advanced and can understand variations of a request. Here are some of the benefits of using chatbots for your business.

1. Personalized Experience

When a potential customer interacts with a chatbot, they get to interact with someone who knows them by name. The chatbot will integrate with social media, gathering data about everyone with whom they interact. It can offer personalized shopping advice based on a user’s purchase history and preferences. When a user interacts with a chatbot, they can receive suggestions and offers that are unique to their needs and wants.

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Tags: chatbots, chatbots for business

4 Factors That Affect the Cost of a Website Redesign Project

Posted by Catherine Hatch on Mon, Oct 16, 2017 @ 11:21 AM
Besides providing a convenient location for all the information surrounding your business, websites can establish company credibility and foster brand trust. With the explosive growth of online practices, it has become crucial for businesses to expand beyond a simple “brochure” site.   Business sites are often designed to support a product or service, generate sales leads, provide information for customers, media or press, and increase brand awareness. When websites fail to achieve any of those goals, many business owners decide to opt for a website redesign. So, what factors affect the cost of a website redesign project.

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6 Tips to Use Instagram for Your Business

Posted by Catherine Hatch on Thu, Oct 12, 2017 @ 04:30 PM

Social media is an important part of your business’s marketing strategy. With over 600 million monthly users, Instagram has become a wildly popular social media outlet. Therefore, if your business is not utilizing Instagram as part of its digital marketing strategy, you’re missing out on a large portion of the population. Here are some tips to use Instagram to promote your business.

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Tags: Social Media Marketing, Instagram, Instagram Marketing

What to Do About a Negative Online Review

Posted by Catherine Hatch on Tue, Oct 03, 2017 @ 10:30 AM

When your business receives a negative review, it can be very stressful. Unfortunately, negative reviews are inevitable. If your business has received a negative review, don’t panic. Instead, take the following steps to ensure that it’s handled appropriately to maintain a positive public image for your company. 

Always Respond

One of the most important things to remember when receiving a negative review is to always respond. You should never ignore a negative review, as it will give the appearance that you don’t care about your customers or their feelings. It’s important to make every customer feel heard and cared about. When you respond to a negative review, you reinforce the idea that your company cares about its customers.

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Tags: negative reviews, online reputation, Online Reviews