Image Works LLC Blog

Catherine Hatch

Recent Posts

The State of Video Marketing in 2018 [Infographic]

Posted by Catherine Hatch on Tue, Feb 20, 2018 @ 10:45 AM

As the Internet becomes an increasingly visual place, video marketing grows in importance. People on the internet are watching more videos, and they favor videos over written content. There are many different platforms for video marketing in 2018, and each platform has its own best practices for a successful marketing video. In order to create a successful digital marketing strategy, you should include effective marketing videos.

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Tags: Video Marketing, Video Marketing Trends

How to Use Instagram Hashtags to Increase Exposure

Posted by Catherine Hatch on Fri, Feb 16, 2018 @ 10:30 AM

One of the most valuable Instagram tools available to marketers is the hashtag. Hashtags can help increase the exposure of your brand and increase engagement. When used properly, hashtags can help drive new traffic to your Instagram page and to your website. Here are some tips to help you use hashtags to increase your business’s exposure on Instagram.

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Tags: Instagram for Business, Instagram Hashtags

How to Optimize Your Images for Search

Posted by Catherine Hatch on Tue, Feb 13, 2018 @ 11:15 AM

In the past few years, the Internet has become increasingly visual, with text losing importance and photos, videos, and other images growing in importance. With this increased emphasis on visuals comes a growing importance of visual search. Because visual search is so important, smart marketers will properly optimize images for search engines. Here are some tips that can help you properly optimize your images for search.Depositphotos_48051785_original-min

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Tags: Search Engine Optimization, Optimizing Images, Visual Search

How to Optimize Your Site for Google’s Rich Answer Box

Posted by Catherine Hatch on Tue, Feb 06, 2018 @ 10:23 AM

Google is constantly changing its site, and marketers must keep up with these changes in order to keep websites relevant. One of the newer changes Google has made to its site is its rich answer box. Rich answers greatly improve the Google user’s experience and provide your website with a new chance for visibility on the first page of a Google search. Read below to learn how to properly optimize your website for Google’s rich answer box.

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Tags: Search Engine Optimization, Rich Answers, Rich Answer Box

Top Digital Marketing Trends for Small Businesses This Year [Infographic]

Posted by Catherine Hatch on Thu, Feb 01, 2018 @ 10:15 AM

With each passing year, digital marketing becomes increasingly important to the success of small businesses. In order to stand out and reach customers, small businesses need to make use of the latest digital marketing trends. Smart business owners understand this need and will increase their digital marketing efforts this year. Infusionsoft surveyed 1,000 small businesses in October of last year to learn about their plans for digital marketing in the New Year. Check out the infographic below to see the results!

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Tags: Digital Marketing Trends, 2018 Marketing Tips, Digital Marketing for Small Businesses

5 Tips to Create More Meaningful Content

Posted by Catherine Hatch on Mon, Jan 29, 2018 @ 10:15 AM

content creationCreating meaningful content has always been the best way to increase engagement. However, social media outlets such as Facebook have shifted their focus toward content that matters to its users, making meaningful content even more important. In order to maintain visibility in social media platforms and increase your engagement, meaningful content is an essential part of your marketing strategy. Here are some tips to help you create more meaningful content today!

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Tags: Blogging for Business, Content creation

Social Media Trends to Watch for in 2018

Posted by Catherine Hatch on Wed, Jan 24, 2018 @ 10:30 AM

social mediaSocial media outlets are constantly changing their layouts and algorithms to try to improve user experience. As these platforms change, social media marketing needs to evolve with them to stay relevant. Successful marketers understand these changes and stay informed on the latest social media trends. Here are some of the trends that will be popular in 2018.

1. Growth of Live Video Content

Live video content has been growing in popularity over the last few years. In 2018, this trend will continue. According to Facebook, live videos receive six times the engagement that normal videos receive. Live videos create the opportunity for a shared viewing experience between different users, which can foster a sense of community. Live video content is a great way to humanize your brand and encourage engagement with your content. As live video content grows in popularity, successful marketers will increase their use of this tactic to stay relevant.

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Tags: Social Media Marketing, 2018 Marketing Tips, 2018 Social Media Trends

How to Use Instagram Stories to Promote Your Business

Posted by Catherine Hatch on Fri, Jan 19, 2018 @ 11:00 AM

instagram storiesInstagram stories can be very useful for a business’s social media marketing strategy because they guarantee visibility. Unlike Instagram posts, Instagram stories show up at the top of your follower’s screen each time they open the app. For this reason, it’s important to make use of Instagram stories. Here are some tips to help you promote your business through Instagram stories.

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Tags: Instagram Marketing, Instagram Stories, Instagram for Business

How the New Facebook Update Will Affect Your Business

Posted by Catherine Hatch on Wed, Jan 17, 2018 @ 11:30 AM

Last Thursday, Facebook announced major changes that they will be making to the site. Facebook hopes that these changes will improve the overall user experience. However, these changes will also have an impact on social media marketing. Read below to learn how the new Facebook update will affect your business’s marketing strategy.

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Tags: Facebook Marketing, Facebook Update

Are Business Bloggers Getting Results? [Infographic]

Posted by Catherine Hatch on Tue, Jan 09, 2018 @ 10:30 AM

Blogging has been a popular and important part of successful businesses' digital marketing strategies for many years. However, as the internet and the ways we consume content have changed, digital marketing strategies have evolved to suit these changes. With all of these changes in strategy, you might wonder if blogging is still relevant.

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Tags: Blogging for Business, blog writing ct, Business Blogging