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Catherine Hatch

Recent Posts

How to Optimize Your Website Around Search Intent

Posted by Catherine Hatch on Fri, Jun 28, 2019 @ 09:45 AM

One of the biggest trends that SEO experts are seeing lately is the emphasis on search intent. “Search intent” refers to what the searcher is actually looking for when they use a search engine, rather than what they actually type into the search bar. If you’re still developing your SEO strategy solely around exact keyword match without taking intent into account, you could be missing out on achieving top ranking on Google. For a breakdown of why search intent matters and how you can optimize your website around intent, check out the post below.

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Topics: Search Engine Optimization, SEO Trends, Search Intent

Why Can’t My Customers Find My Website?

Posted by Catherine Hatch on Wed, Jun 26, 2019 @ 10:30 AM

A business’s website is one of the most important online marketing tools, representing your business, establishing an online presence, and providing your customers with important information. If your customers can’t find your website online, you are missing out on all of these benefits. When attempting to find a business online, most people will turn to search engines, particularly Google. Therefore when customers can’t find websites, it’s typically because they can’t find them on Google. We’ve compiled a list of some of the top reasons why your customers can’t find your website and what you can do about them.

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Topics: Search Engine Optimization, Finding Your Website

How Do I Handle a Negative Online Review of My Company?

Posted by Catherine Hatch on Fri, Jun 21, 2019 @ 09:45 AM

In the digital age, most people do research online before doing business with a company, whether it’s a big purchase like a car or something as small as a latte from a local coffee shop. Online reviews on Google, Yelp, and other services are often an important part of this research, as users are eager to learn about past customers’ experience. Because online reviews are such a big part of your company’s online reputation, many business owners and managers worry about the impact that negative online reviews can have on their business. Wondering what to do about a negative online review? Check out the tips below.

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Topics: negative reviews, Online Reviews

What Makes a Good Copywriter?

Posted by Catherine Hatch on Tue, Jun 18, 2019 @ 01:15 PM

Many businesses understand the importance of a good content marketing strategy to help grow your business. One of the most important parts of a strong content marketing strategy is the creation of quality content that your customers want to read. To produce quality content, you need a good copywriter. We’ve compiled a list of the top attributes that a good copywriter should have to help you find the right one to help grow your business.

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Topics: content marketing, copywriting

How Do I Write SEO-Friendly Content for My Website?

Posted by Catherine Hatch on Thu, Jun 13, 2019 @ 10:21 AM

When writing the content for your website, it’s important to consider your Google rank. While strategies like blogging can be great for SEO, it’s important that the content for the actual pages of your site are properly optimized to maximize your Google rank. Without using SEO strategy, it will be difficult for your site to rank, meaning it will be difficult for potential customers to find you. Wondering how to write content for your website that Google will like? Follow these tips.

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Topics: SEO, SEO Tips, Search Engine Optimization

How Will the Rise of Voice Search Affect My Website?

Posted by Catherine Hatch on Tue, Jun 11, 2019 @ 11:05 AM

With each passing year, voice search becomes more and more popular as smartphone technology improves and Google’s search algorithms grow more sophisticated. Between voice search on mobile devices, smart speakers such as Alexa, voice-activated televisions, and features such as Siri and Cortana on computers, voice search and voice activation truly is everywhere By 2020, it’s projected that more than half of all online searches will be voice searches. Even now, 65% of 25-49 year olds speak to their voice-enabled devices at least once per day. So, how does this rise of voice search affect your website? How can you optimize for this new type of search to ensure you stay ahead of the curve? We have the tips that can help.

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Topics: Search Engine Optimization, Voice Search Optimization, Voice Search

Should I Automate My Business’s Social Media?

Posted by Catherine Hatch on Thu, Jun 06, 2019 @ 10:30 AM

As technology becomes more advanced and AI rises in popularity, many businesses are looking for ways to automate various business processes. Social media is an essential part of a successful online marketing strategy, so, naturally, many businesses wonder if they can find a way to automate it. Is social media automation successful? Do the advantages outweigh the disadvantages? We’ve broken it down in the post below.

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Topics: Social Media Marketing, Social Media Automation, Social Media for Business

How to Find the Right Web Design Company

Posted by Catherine Hatch on Tue, Jun 04, 2019 @ 10:15 AM

Your website is arguably one of the most important marketing tools your business has. Because so many people shop and conduct research about their purchases online, it’s imperative to have a quality website that represents your business well. A quality modern-looking website will represent your business as a leader in your industry and someone who stays on top of the current trends. For this reason, it’s essential to work with a good web design company that can create your ideal website with both your needs and the latest web design trends in mind. We’ve compiled a list of tips to help you find the right web design company to build or redesign your business’s website. 

Check Out Their Portfolio

When choosing a web design company, one of the most important steps to take is to view their portfolio. The company you choose should be able to produce an extensive portfolio with multiple successful projects. Not only will a portfolio help verify the abilities and reputation of the web design company, but it will also give you a sense of the styles and applications the company has created for previous clients. If you like the look of most of the websites in the portfolio, there’s a good chance that the company will be able to create a website you’re happy with.

Meet the Designers

When considering a web design company, it’s a good idea to have a sit down with the people who will be designing the site. It’s important to know the people you’ll be working with and to verify that the company does not outsource your work. You will also be able to get a sense of whether the designers will be responsive to your ideas and requests and if you will work well together. Meeting the designers who will be responsible for your website can help you get a sense of the process of building your site and give you confidence in the people you’re trusting with your website.

Ask About Their Process

When choosing a web design company, you should potential companies about their design process. It’s important to know how quickly they will respond to your requests and questions and how often you’ll have contact with them. Do they conduct one meeting and do the rest over the phone? Is the entire process email? Do they ask for weekly in-person meetings? In addition to verifying that the meeting process will work for you, you should find out how long everything will take. How quickly does it take to make changes? How long should the entire project take? Finding out this information will help you choose a web design company that can meet your expectations.

Inquire About Pricing

Although it shouldn’t be the first question you ask, it’s important to know the costs of building a website when selecting a web design. You should choose a company that has reasonable pricing, but does not have costs so low that they are too good to be true. Find out what they charge for and which costs are included. Will the company charge you every time they make a change? Will they charge you additional fees to start your website from scratch? Knowing these costs will help you avoid surprises later and make sure you’re getting the best deal. You should also find out when your payment is due. Many web design companies will charge half the price up front, and ask for the other half when the project is complete. However, others might require the entire cost of front. Knowing these expectations will help you make an informed decision about the right web design company for you.

Ask for References

In addition to looking at a portfolio for a potential web design partner, you should also ask for references. While a portfolio will give you a good sense of the company’s final product, references will help give you insight into the process. If a company has a beautiful portfolio but cannot produce references, there is a chance that they are a difficult company to work with, despite their positive results. It’s important to hire a web design company that can produce a great website and make the process easy for you, so consider asking for references before choosing a company.

Ask If They Offer Training for Clients

Once your website is finished, you’ll want to be able to navigate the editing tools and be able to make small changes yourself. For this reason, it’s important to choose a web design company that ensures you’re capable of making small changes. A quality web design company will offer training on navigating the tools of your website and will be happy to answer any questions you have. Without proper training, you might have to call your web design company to make even a small change, which will be a huge hassle for everyone involved. To avoid this issue, make sure your potential web design partner offers training on navigating your new website.


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Topics: web design, CT Web Design Company

How to Stand Out in a Sea of Online Marketing Content

Posted by Catherine Hatch on Thu, May 30, 2019 @ 10:35 AM

Content marketing is one of the most successful strategies to promote your website and your business online. However, the success of content marketing isn’t exactly a state secret. Because so many different companies, websites, and agencies attempt content marketing, there is a virtually infinite stream of content on the Internet for any topic you can think of. To be successful in this environment, it’s not enough to simply use content marketing. The most successful businesses create content that can stand out from the endless sea of content on the Internet. How can you create content that will stand out from the crowd? We have the tips that can help!

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Topics: content marketing strategy, Content creation

How to Personalize Your Content Without Being Intrusive

Posted by Catherine Hatch on Tue, May 28, 2019 @ 12:24 PM

Personalization is one of the most popular and most talked about trends in content marketing today. A more personalized experience can be very beneficial for your users, but asking for personal information can also make your users suspicious. It’s important to walk that fine line between a personalized experience and an intrusive one. We’ve broken down the pro and cons of personalizing your users’ experience and compiled a list of tips to help you walk the line and improve personalization without being intrusive. Check it out below! 

The Positives of Personalization

Personalizing your content leads to a better experience for your users. It allows you to gain information in order to figure out what they want. Personalization leads to a more relevant experience for your users, which leads to more leads, conversions, and sales. Personalization ensures that users care about the content you’re sharing with them, which increases customer satisfaction. A more personalized experience can lead to a happier, more satisfied user. 

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Topics: Marketing Personalization, personalized content, User Privacy

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