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Dean Ravenola

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Do's and Don'ts For Creating Compelling Infographics

Posted by Dean Ravenola on Sun, Nov 17, 2019 @ 02:04 PM

Infographics are one of the most popular kinds of content in any marketing campaign. These graphics are visual representations of information, data, or knowledge that are designed to present content clearly and concisely. However, even with top of the line infographic design software, creating effective infographics is no easy task. To help you with your visual content marketing, here are the top do's and don'ts for creating compelling infographics.

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Topics: content marketing, content, helpful content, interesting content, Content Quality, quality content, visual content, Content creation, Infographics, Social Media Content, Content Marketing Trends

4 Reasons You Should Invest in Paid Search Marketing

Posted by Dean Ravenola on Fri, Nov 15, 2019 @ 09:45 AM

If you aren't already running a paid search marketing campaign, you are missing out. Recent studies have found that between 70-80% of consumers research a company online before visiting the business in person or making a purchase with them. Paid search ads appear on the first page of search results, and could sway all of these consumers into choosing your company as they research products or services. Here are four of the best reasons why you should start investing in paid search advertisements today.

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Topics: Paid Search, Paid Search Management, Paid Facebook Ads, Paid Social Media, Paid Search Marketing, SEM

3 Types of Digital Marketing to Generate More Leads [Infographic]

Posted by Dean Ravenola on Mon, Nov 11, 2019 @ 01:18 PM

Generating a healthy amount of leads can be a difficult task no matter what industry you work in. However, with the help of digital marketing, you can turn your website into a lead generation machine! Digital marketing takes advantage of online channels such as social media and search engines to drive more potential customers to your company website. Although there are a number of different effective marketing strategies, here are three of the best kinds of digital marketing for generating more leads...

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Topics: Social Media Marketing, SEO, Search Engine Optimization, digital marketing, Search Engine Marketing, SEO Basics, Paid Search, Digital Marketing Tips, Digital Marketing 2020, Paid Search Marketing

5 Handy Online Resources for Digital Marketing

Posted by Dean Ravenola on Mon, Nov 11, 2019 @ 01:17 PM

Marketing your business online can be overwhelming if you are not familiar with either social media or digital marketing strategies. There are social profiles you need to set up, post content you need to create, photos that you need to format properly. Luckily, there are a number of helpful resources online for business owners looking to promote their company through online channels. Here are some of the most powerful tools for digital marketing you can find online.

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Topics: online marketing, online lead generation techniques, digital marketing, Digital Marketing Trends, Digital Marketing for Small Businesses, Digital Marketing Tips, Digital Marketing 2020, Digital Marketing Tools, Digital Marketing Applications, Digital Marketing blogs

How to Create Content Optimized for SEO

Posted by Dean Ravenola on Mon, Nov 04, 2019 @ 01:05 PM

Writing content for Search Engine Optimization is an incredibly important skill when creating any kind of online copy. Whether you are writing about a new line of products or discussing the different services you offer, tailoring your content for SEO can drive significantly more traffic to your website by helping people browsing the web easily find your content. Let's explore the basics of creating content for SEO...

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Topics: SEO, SEO Tips, SEO Marketing, SEO Basics, SEO Factors, SEO in 2019, SEO content

Learn How to Write Compelling Ad Copy with Content Writer Dean Ravenola!

Posted by Dean Ravenola on Tue, Oct 29, 2019 @ 10:23 AM

Are you struggling to write attention-grabbing ad copy that resonates with your consumers? Maybe you think your copy might be too long, or that you are making too many grammatical errors. If you are struggling in any way with crafting ad copy, check out our ImageWorks How to Video on writing effective ad copy:

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Topics: Ad Copy, Effective Ad Copy, Compelling Ad Copy, Writing Ad Copy, How to video

How to Generate More Leads Online

Posted by Dean Ravenola on Mon, Oct 28, 2019 @ 10:06 AM

No matter what size or what industry, every business needs to maintain a healthy sales funnel by gathering leads. Although many traditional companies may be accustomed to generating leads the old-fashioned way, there is a multitude of different ways to generate leads online. Here are some simple ways to increase the number of leads you are generating online.

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Topics: Lead Generation, Social Media Marketing, CT Web Design Company, online lead generation techniques, landing pages best practices, converts leads into customers, landing pages, Digital Marketing Agency, online leads, generate leads online

Step Into The ImageWorks Office With Jeffrey Cohen

Posted by Dean Ravenola on Tue, Oct 22, 2019 @ 08:00 AM

Jeffrey Cohen is the V.P. of ImageWorks LLC and I recently had the pleasure of interviewing him.

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Topics: marketing, Website success, internet marketing tips, CT Inbound Marketing, digital marketing, Google Analytics, Digital Marketing Tips, interview, ImageWorks Interview

7 Questions to Ask Yourself When Building a Brand

Posted by Dean Ravenola on Mon, Oct 21, 2019 @ 10:37 AM

Who Are My Customers Now?

Who are your current clients? What do they like about your brand now? Even though your brand may need some updating, that doesn't mean you should completely scrap what you have already built. Analyze who your current customers are and why they were drawn to your brand. You can use this information to determine what areas of your current brand are working and what areas need to be redesigned.

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Topics: branding, Brand Awareness, colors and branding, building a brand, creating a brand, brand personality

20 Stats to Help You Plan Your 2020 Marketing Strategy [Infographic]

Posted by Dean Ravenola on Thu, Oct 17, 2019 @ 01:38 PM

2020 is fast approaching, is your marketing strategy ready? It's not like you can recycle the same plan you used last year. Marketing tactics constantly need to be adjusted in order to keep up with social media and marketing technology as it continues to develop. By analyzing marketing data and trends from 2019 we can predict which marketing strategies are likely to succeed, and just as importantly, which are doomed to fail.


To help you prepare for 2020, ImageWorks has created a convenient infographic with 20 statistics that you should take into account when formulating your marketing strategy for next year.

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Topics: SEO Tips, SEO strategy, content marketing strategy, Infographics, Social Media Strategy, marketing technology, marketing tech, 2020 Marketing, Digital Marketing 2020

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