Image Works LLC Blog

James Bye

Recent Posts

3 Important Steps To Include In Your Content Marketing Strategy

Posted by James Bye on Wed, Apr 26, 2017 @ 10:21 AM

What is a content marketing strategy? The Content Marketing Instutide defines content marketing as a "strategic marketing approach focused on  creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action" (Source). While there is no exact set of guidelines for creating your brand's content marketing strategy, there are certain things that by including them into your strategy, you are setting yourself and coworkers up to create a more successful campaign. Continue reading to learn about 3 important steps to include in your next content marketing strategy.

Land on the wrong place? Here's some other content creation info you can benefit from!

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Should I Use Snapchat For Marketing?

Posted by James Bye on Thu, Apr 20, 2017 @ 12:18 PM

Currently over 150 million users make Snapchat even larger than Twitter and this social media powerhouse is going nowhere fast. With over 2.5 billion Snaps passing through the app per day, it's safe to say that there is a world of opportunity for your brand behind these yellow doors. If you're wondering if you should use Snapchat for marketing, you've come to the right place! The team at WebpageFX  put together the infographic below which highlights a handful of Snapchat opportunities and tactics your brand can use to increase reach and heighten engagement. 

Who would've thought that the same mobile app that has countless people taking puppy face selfies would also be one of the most powerful branding tools available!? Using Snapchat for marketing allows you to try out several different ad variations. Snapchat offers 3 different types of ads: Sponsored Lenses, Snap Ads, and Sponsored Geofilters. Below, you will learn about the impressive growth of Snapchat, the trends of it's users, and read encouraging success stories. 

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Tags: Social Media Marketing

Which 2017 Web Design Trends  Boost Conversion Rates? (Infographic)

Posted by James Bye on Fri, Mar 31, 2017 @ 12:45 PM

Each year we take time to look back at the the digital design trends of the previous year, and look forward to what's ahead. Whether its websites  and social media pages or sneakers and high fashion, the content and products that are being placed in front of consumers are all results of the an ever-shifting and rotating pallet of design trends to boost conversion rates. In an increasingly digital world, it's no secret that brands of all sizes both near and far, are constantly competing for consumer attention, support and loyalty.

Luckily for those brands and people like ourselves, the team over at Coastal Creative did some excellent research into the trending patterns of the year and provided an easy-to-digest infographic breakdown. We're almost 4 months into 2017 and they couldn't have been more accurate!

Continue reading to discover which secrets of success you may be missing. Take that old neon outfit out of the storage area, do not be afraid to be BOLD and be sure to always think with the highest level of customization and originality.  Although many of the color schemes may be reminding us of the 80s, the 2017 design trends to boost conversion rates are nothing but progressive.

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Tags: Web Design Trends, Boost Conversion Rates

3 Factors To Consider Before Creating A Facebook Ad

Posted by James Bye on Wed, Mar 22, 2017 @ 10:01 AM

With the vast amount of technology that has been spread among us, it is near impossible to spend much time in your day not being advertised to. From billboards and magazines to pop ups and mobile ads, companies of all sizes are regularly competing for attention. 

Ever since Facebook's infancy they have played a large part in the online advertising market. However, not until recently  was there such active involvement from the largest of global brands to the smallest of local "mom and pop" shops. When people approach me with questions about creating a Facebook ad, the first questions I am asked are, "how much should I spend?" or "how much is this going to cost me?" While these are normal concerns, here's my answer: "You're asking the wrong question."

Due to the many different sized companies that use Facebook for advertising, the ad platform has a system in place to allow advertisers of all budget ranges to take part in the action. Continue reading to learn more about three factors you should consider if you are a small business trying out Facebook Ads for the first time. 

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Tags: Social Media Marketing

How Should I Show Off A New Website Design?

Posted by James Bye on Thu, Mar 02, 2017 @ 10:13 AM

If your business or brand has recently gone through the process of implementing a new web design or website redesign, it's now your time to shine! Depending on the size of your design and the amount of planning and content creation that went into your project, this may be a long awaited day. Months of hard work deserves to be shown off and in this article, we'll provide you with 3 simple ways to show off your website redesign that will boost your traffic and help your business grow.

Not looking for web design help? You may find one of the blogs listed below helpful!

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Tags: CT web design

3 Free Social Media Management Tools To Improve Your Marketing

Posted by James Bye on Tue, Jan 24, 2017 @ 03:33 PM


Not all businesses have the luxury of an on-demand content creation, social media management, or design staff.  Attempting to manage and grow your company and it's employees on a daily basis is a large undertaking it itself, leaving many brands "social media dashboards" to sit and collect marketing cobwebs. (I hate spiders). More likely than not, you're now hearing on a regular basis about the importance of implementing a strong social media marketing strategy to expand your reach and convert new leads into customers. With the importance of organic social media growth at an all time high, and a cost-per-click amount most likely at the lowest we will ever see it, there is a vast number of opportunities for your business to capitalize on right now! In this blog, we're sharing 4 free social media management tools to improve your marketing efforts and simplify your strategy. 

Who is your ideal customer? If you haven't yet identified your Buyer Personas, click here

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Tags: Social Media Marketing

Visual Marketing Statistics Your Business Should Not Miss Out On

Posted by James Bye on Fri, Jan 20, 2017 @ 02:51 PM

Around our office, it seems as if the first couple weeks of the new year flew right by. We've certainly hit the ground running! Giving ourselves a minute to breathe, we reflected back on the year behind us and soaked in some of the top changes in content strategy in 2016 which led visual marketing to sit amoung our top 3 most important methods for growing your brand this year.  While networking on social media, we came across this excellent infographic put together by Venngage. These statistics give us excellent insite to the marketing world around us and  provide a plethura of knowledge and opportunity for your business. This could be your year! Look below to learn more about how businesses harnesseing visual marketing have met success:

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Tags: content marketing, Inbound Marketing, visual content

Should I Design My Own Website? 3 Things You Need To Consider

Posted by James Bye on Mon, Jan 16, 2017 @ 08:54 AM

It's becoming a daily occurrence that more and more services arise giving consumers the ability to design their own logos, websites, business cards and more.  Sounds like a pretty great deal right? No contracts, no upfront costs of hiring a web design team, and you can get it over and done with in no time! While this all may sound cheery and well, when you find yourself wondering, "should I design my own website?", there are several important factors you must take into consideration. In this article we'll cover 3 key elements you need to consider before attempting to design your own website.

Already online? You may find some of the blogs listed below useful as well!

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Tags: web design

How To Humanize Your Social Media Marketing

Posted by James Bye on Fri, Jan 06, 2017 @ 02:15 PM

With a new year and a clean slate for your brand to grow , it's important to think about the marketing efforts you're going to be making in 2017. Online presence is larger and more influencial than ever before. For some, a great deal of time and hope has been spent building this creative platform and now it's time for both the marketer and consumer to capitalize and expand. In the blog below, we'll discuss how to humanize your social media marketing strategy and why it's important for your business.

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Tags: Social Media Marketing

Actionable New Years Marketing Resolutions To Improve Your Business

Posted by James Bye on Thu, Dec 29, 2016 @ 03:48 PM

It seems just about everywhere you go this time of year, you hear an abundance of people talking about their New Year's resolutions. It's the same around our office, and hopefully yours as well. When new goals are set, both successes and failures arise from which we can learn from and use to fuel the next. In this blog, we're not talking about the 50lbs we want to lose or the dream car we're hoping for. Continue reading for some actionable New Years marketing resolutions that you and your business can benefit from.

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Tags: Inbound Marketing