Image Works LLC Blog

Jeffrey Cohen

Recent Posts

Join Our ImageWorks Team!

Posted by Jeffrey Cohen on Mon, Apr 24, 2017 @ 03:05 PM

Job Description:

We are looking for an entry level, highly motivated individual to join our Content Creation Team! This new team member will produce high-quality content that contributes to the overall success of our clients. This role requires competent creative writing skills and attention to detail. Our ideal candidate possesses the ability to educate themselves on client’s products and services and then create optimized, engaging pieces of content to attract, educate, and drive leads from a target market. So, if you’re a team-spirited, skilled and imaginative writer with an eye for detail and a history of offering valuable insight, we’d like to meet you! Previous SEO/Social Media experience a plus, but not required.

Read More

How Can Explainer Videos Improve Conversion Rates?

Posted by Jeffrey Cohen on Tue, Apr 18, 2017 @ 10:20 AM

 Online videos have experienced explosive growth in recent years, due in part to the fact that Google's algorithm for search rankings evaluates the amount of time visitors stay on your websites.

Explainer videos are an affordable and effective method for improving conversion rates,  clarifying your product or service, and boosting your sales. 

Continue reading to learn how an explainer video can improve conversion rates for your website.

Read More

Tags: Video Marketing, 2017 Marketing tips, Explainer Videos

Quick Tips For Establishing Your Website's Video Content Strategy

Posted by Jeffrey Cohen on Thu, Mar 30, 2017 @ 11:45 AM

Recent trends in video marketing are rapidly altering the way we consume online content; therefore, marketers must step up their games too. In fact, according to a BizReport citation of Brad Jefferson, CEO and cofounder of Animato, "If marketers want to remain competitive next year , they'll need to create videos for every aspect of their business. Video platforms will continue to push the envelope of creativity in video, adding new features and use cases that marketers will need to move on" (Source). Jefferson went on to state that "it's clear that people want to watch more video and by the end of 2016, video is expected to account for 80% of all Internet traffic” (Source).

Of course, Your video marketing strategy plan doesn't need to be super detailed, considering that the performance of your first few videos will suggest which modifications you need to make, however, it's important to know how you will align video content with your company goals. So, we have prepared this post to help you come up with your first video content strategy!

Read More

Tags: Video Marketing, How to Use Video for Marketing

5 Quick Tips for Working With a Web Designer

Posted by Jeffrey Cohen on Tue, Feb 21, 2017 @ 02:10 PM

Working with a web designer can be a difficult process especially if you have never worked on a creative project with another individual in the past.  As professional CT web designers, we’ve completed hundreds of projects for local businesses. In moments of introspection, we’ve considered our working relationship with our clients at ImageWorks, LLC.

We’ve been trying to identify why some projects run smoother than others and ultimately create more successful websites. There is a real art and science involved in getting the best results from your web designer and we thought that it would be valuable to share some tips and tricks that may help should you decide to undertake a web design project for your business.

Continue reading to discover how to get the most from your web designer.

Read More

Tags: CT web design, Web design tips

What Are The Benefits Of Having An Active Blog?

Posted by Jeffrey Cohen on Wed, Dec 28, 2016 @ 10:05 AM

There is definitely a lot of hype around blogging in recent years. It seems as though we are all hopping online, typing away like madmen, becoming published authors of the digital era, while hoping for more.

We all know that blogging is beneficial for businesses of all sizes, but do you know why?In this post, we dig deep and discuss five benefits of having an active blog.

Read More

Tags: SEO, blog post, CT Inbound Marketing, website traffic, blog

What Are The Basics Of On-Page SEO?

Posted by Jeffrey Cohen on Wed, Dec 21, 2016 @ 11:30 AM

For years Google has kept website administrators and marketers on their toes, as they have unleashed periodical algorithm changes. While some of the larger algorithm updates have forced some businesses to engage in complex site restructuring, there are a few simple tried and true steps you can take to increase your search engine results. Though it can be a frustrating process, with a little effort and some strategizing, you can change how you approach content creation on your site, leading to improved search engine results. In this blog post we will discuss several key elements of basic on-page search engine optimization.

Read More

Tags: SEO, SEO Tips

How Do I Know When It's Time To Redesign My Website?

Posted by Jeffrey Cohen on Sat, Dec 03, 2016 @ 10:10 AM

Owners of businesses from a variety of different sizes and markets, come to us daily with the question, "how do I know when it's time to redesign my website?" For most, the answer is simple, now! However, there are some businesses that may not need a complete website overhaul, and actually just require some improved SEO techniques and the implementation of the inbound marketing methodology in order to grow their digital reach and customer base. At the same time, there are quite a few signs that do indicate that you must scrap your current site, and opt for a complete redesign. Continue reading to learn the top signs that you should redesign your businesses' website.

Read More

Tags: website redesign, website responsiveness

5 Quick Tips For Creating A Successful First Inbound Marketing Campaign

Posted by Jeffrey Cohen on Mon, Nov 28, 2016 @ 11:32 AM

When it comes to Inbound Marketing, there are several paths you can take. While there are numerous ways to promote and drive traffic to your brand, this can become a problem. There is no method that is guaranteed to work for everyone. Taking this into account, it is essential that you find the right Inbound Marketing plan for you.

Here are five steps that you can take to help create a solid foundation for your Inbound Marketing plan:

Read More

Tags: Inbound Marketing, First Campaign

3 Web Design Myths You Should Know About

Posted by Jeffrey Cohen on Fri, Nov 11, 2016 @ 03:55 PM

If you're not a  designer, you can't be blamed for having some confusion about what may or may not be true regarding web design best practices. Living in a time of constant content production from both reliable and non reliable sources, it's important to find a web design agency you can trust.  Too keep you informed, we've chosen to debunk 3 web design myths you should know about. 

Looking for something else? Check out 

Read More

Tags: web design

5 Common Landing Page Mistakes That Frustrate Users

Posted by Jeffrey Cohen on Wed, Nov 02, 2016 @ 02:04 PM

So you've slaved over your new landing page for hours, making everything just right; yet, the conversions you were hoping for don't come. No matter how well you've designed your landing page, there is always room for improvement.

Read More

Tags: mistakes to avoid, landing page