Image Works LLC Blog

Jeffrey Cohen

Recent Posts

Why Should Businesses Blog?

Posted by Jeffrey Cohen on Tue, May 30, 2017 @ 09:40 AM

You have a company and your marketing tactics seem to be working moderately well, but you want more. You’re looking to increase your site’s web traffic and acquire more customers overall. Sound like you? Blogging could be the solution you’ve been looking for to take your business to the next level. Businesses blog to take advantage of inbound marketing techniques acquire 60% more customers according to a Hubspot survey. Still not convinced? Here are six reasons why creating a business blog can make a company more successful.

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Tags: Blogging for Business, content marketing, CT Inbound Marketing, Blog Optimization, blogging tips

Which Mistakes Will Doom a Website's Organic Search Rankings?

Posted by Jeffrey Cohen on Mon, May 15, 2017 @ 03:00 PM

 Are you looking to improve your rankings in Google? Of course you are— it’s an important item featured on the To-do lists of digital marketers across the country. Most marketers understand and appreciate that an effective SEO strategy is a critical component of any online marketing strategy.
Despite the growth of social media platforms, there’s no denying that people still rely heavily on search engines for relevant information, including researching companies and their products and services.
So naturally, if you want your business to be found and stand out from the masses, you need to show up near the top of these searches.
You may already have an active SEO strategy in place for you website, but are yo using the results you want, or are you stuck, middling on page 5 of Google search? This post discusses several SEO mistakes that spell doom for your efforts to rank organically.

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Tags: SEO, SEO Tips, SEO Mistakes

How Do I Create A Blog Post People Will Enjoy Reading? (Infographic)

Posted by Jeffrey Cohen on Wed, May 10, 2017 @ 11:34 AM

How do I create a blog post? What do people actually want to read? Is it okay to "be myself" when writing? These are just a few of the many questions you may find yourself asking before creating a blog for your business or brand. Luckily, you're not crazy and you've come to the right place for some answers!

There's no question that it's a great idea to create a blog post for your business. 77% of Internet users read blogs (source) and 61% of U.S. online consumers have made a purchase based on recommendations from a blog (source). Whether you're selling a product, promoting a service or just sharing a piece of your mind, there's a great chance for your content to make an impact considering, 346 million people read blogs throughout the world (source).

Below you will find the "blogging food groups". These groups stress the importance of a well-balanced blog. From statistical and how-to content to amusing stories and light-hearted humor, be sure to consider this dosage of "portion control" to ensure that you create a blog post people will enjoy reading! 

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Tags: content strategy, Content creation

Join Our ImageWorks Team!

Posted by Jeffrey Cohen on Mon, Apr 24, 2017 @ 03:05 PM

Job Description:

We are looking for an entry level, highly motivated individual to join our Content Creation Team! This new team member will produce high-quality content that contributes to the overall success of our clients. This role requires competent creative writing skills and attention to detail. Our ideal candidate possesses the ability to educate themselves on client’s products and services and then create optimized, engaging pieces of content to attract, educate, and drive leads from a target market. So, if you’re a team-spirited, skilled and imaginative writer with an eye for detail and a history of offering valuable insight, we’d like to meet you! Previous SEO/Social Media experience a plus, but not required.

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How Can Explainer Videos Improve Conversion Rates?

Posted by Jeffrey Cohen on Tue, Apr 18, 2017 @ 10:20 AM

 Online videos have experienced explosive growth in recent years, due in part to the fact that Google's algorithm for search rankings evaluates the amount of time visitors stay on your websites.

Explainer videos are an affordable and effective method for improving conversion rates,  clarifying your product or service, and boosting your sales. 

Continue reading to learn how an explainer video can improve conversion rates for your website.

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Tags: Video Marketing, 2017 Marketing tips, Explainer Videos

Quick Tips For Establishing Your Website's Video Content Strategy

Posted by Jeffrey Cohen on Thu, Mar 30, 2017 @ 11:45 AM

Recent trends in video marketing are rapidly altering the way we consume online content; therefore, marketers must step up their games too. In fact, according to a BizReport citation of Brad Jefferson, CEO and cofounder of Animato, "If marketers want to remain competitive next year , they'll need to create videos for every aspect of their business. Video platforms will continue to push the envelope of creativity in video, adding new features and use cases that marketers will need to move on" (Source). Jefferson went on to state that "it's clear that people want to watch more video and by the end of 2016, video is expected to account for 80% of all Internet traffic” (Source).

Of course, Your video marketing strategy plan doesn't need to be super detailed, considering that the performance of your first few videos will suggest which modifications you need to make, however, it's important to know how you will align video content with your company goals. So, we have prepared this post to help you come up with your first video content strategy!

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Tags: Video Marketing, How to Use Video for Marketing

5 Quick Tips for Working With a Web Designer

Posted by Jeffrey Cohen on Tue, Feb 21, 2017 @ 02:10 PM

Working with a web designer can be a difficult process especially if you have never worked on a creative project with another individual in the past.  As professional CT web designers, we’ve completed hundreds of projects for local businesses. In moments of introspection, we’ve considered our working relationship with our clients at ImageWorks, LLC.

We’ve been trying to identify why some projects run smoother than others and ultimately create more successful websites. There is a real art and science involved in getting the best results from your web designer and we thought that it would be valuable to share some tips and tricks that may help should you decide to undertake a web design project for your business.

Continue reading to discover how to get the most from your web designer.

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Tags: CT web design, Web design tips

What Are The Benefits Of Having An Active Blog?

Posted by Jeffrey Cohen on Wed, Dec 28, 2016 @ 10:05 AM

There is definitely a lot of hype around blogging in recent years. It seems as though we are all hopping online, typing away like madmen, becoming published authors of the digital era, while hoping for more.

We all know that blogging is beneficial for businesses of all sizes, but do you know why?In this post, we dig deep and discuss five benefits of having an active blog.

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Tags: SEO, blog post, CT Inbound Marketing, website traffic, blog

What Are The Basics Of On-Page SEO?

Posted by Jeffrey Cohen on Wed, Dec 21, 2016 @ 11:30 AM

For years Google has kept website administrators and marketers on their toes, as they have unleashed periodical algorithm changes. While some of the larger algorithm updates have forced some businesses to engage in complex site restructuring, there are a few simple tried and true steps you can take to increase your search engine results. Though it can be a frustrating process, with a little effort and some strategizing, you can change how you approach content creation on your site, leading to improved search engine results. In this blog post we will discuss several key elements of basic on-page search engine optimization.

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Tags: SEO, SEO Tips

How Do I Know When It's Time To Redesign My Website?

Posted by Jeffrey Cohen on Sat, Dec 03, 2016 @ 10:10 AM

Owners of businesses from a variety of different sizes and markets, come to us daily with the question, "how do I know when it's time to redesign my website?" For most, the answer is simple, now! However, there are some businesses that may not need a complete website overhaul, and actually just require some improved SEO techniques and the implementation of the inbound marketing methodology in order to grow their digital reach and customer base. At the same time, there are quite a few signs that do indicate that you must scrap your current site, and opt for a complete redesign. Continue reading to learn the top signs that you should redesign your businesses' website.

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Tags: website redesign, website responsiveness