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Jeffrey Cohen

Recent Posts

Ecommerce Shopping Trends for the 2017 Holiday Season (Infographic)

Posted by Jeffrey Cohen on Thu, Oct 26, 2017 @ 11:05 AM

The holiday season is a busy time for any company, and more specifically, their marketing team. During the holidays, shoppers are on the hunt for that perfect gift to give to a loved one— due to this never-ending hunt, marketer care presented with a select opportunity to reel in more sales.

Before we know it, the holiday season will be in full swing. Whether your business sells knee-high socks or ski equipment, the holidays are a great time to increase exposure, web traffic and revenue. A great way to set yourself up for holiday success is by getting ahead on your holiday marketing strategy Don’t get behind like most businesses (and shoppers for that matter!) by waiting until the last minute.

So, what do you think your company will do this holiday season when it comes to your marketing? ’Tis the season to be inspired! Get out there and breathe new life into your marketing campaigns by taking a different direction this year. Interested in the recent trends in eCommerce holiday shopping? Get your campaign prepared by taking a quick look at this infographic by Cybba.com. 

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Should I Rebuild My Website in WordPress?

Posted by Jeffrey Cohen on Tue, Aug 15, 2017 @ 12:00 PM

Is your website unorganized, confusing, or ineffective at achieving the results you’re looking for? If you’re having problems with your website, it may be time to start from scratch. And, if you’re going to start from scratch, there are many choices for Content Management Systems and development platforms. Among the most popular is WordPress. WordPress is an easy to manage system that can yield the results you’re looking for. This article is designed to help you decide if you should rebuild your website in Wordpress.

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Topics: Wordpress, Web Redesign, Rebuilding a Website

John Kleinhans & Matthew Trant of Search Integrations Join Forces With Imageworks,LLC

Posted by Jeffrey Cohen on Tue, Jul 25, 2017 @ 03:40 PM

Here is a conversation with John, Matt and Jeffrey Cohen on the future of ImageWorks,LLC.

How did Search Integrations come to life?

Matt: Search Integrations was founded as a millennial-driven digital marketing agency that emerged with an in it to win it attitude for our clients. Whether it was political, advocacy, non-profit or corporate clients, our foundation was to provide a custom digital plan that helped our clients dominate their competition. This included using our proprietary bidding algorithm and our creative digital marketing solutions.

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Topics: CT Marketing, CT Inbound Marketing, Business News

Why Should I Outsource my PPC Management?

Posted by Jeffrey Cohen on Fri, Jul 21, 2017 @ 02:40 PM
Ah Yes. The age old question: "Should I outsource my PPC Management, or do it myself?"

As a 20 year old Connecticut, New York, and Boston based digital marketing firm, we've seen hundreds of business owners try to handle their  own Google Adword and PPC campaigns without the guidance of a PPC professional.
 
From the business owner's perspective, I can understand the urge to keep costs low and try to keep things in house. But what is the real cost of venturing off into unknown territory? Why on Earth would I pay an agency to manage my PPC when I can create a Google Adwords account all by myself?  T he answers here would be the same answer you would probably give to someone who wants to avoid paying YOU for what you specialize in. For example: “ Why pay a lawyer a percentage of any settlement I might receive when I can just go to court and keep everything?” Because, in the end, we all know what happens.   Our attempts to to save money will actually cost more than we could have imagined. We don't know what we don't know, and there is no way to measure how expensive this lesson can be.
 

The reality of PPC management is that it's incredibly difficult, very deep, and obfuscated by Google intentionally. Compounded by the fact that competition among business classifications can be tough,  unless you have someone that really knows that they are doing handling your campaign, you are going to waste countless hours and huge amounts of money, while making a tremendous number of mistakes. The learning curve here is not to be understated.

Poorly run PPC campaigns end up wasting time (how do you quantify THAT loss?), the marketing dollars you are putting towards your campaigns,  and most importantly add to the cost of lost opportunity by missing out on potential new clients! Running a Google Adwords campaign and running a successful one are two very different things.

So why should you outsource your PPC management?  Because the company you hire to run your paid search campaigns understand all of the following:

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Topics: PPC, Paid Search, Paid Search Management

Why Should Businesses Blog?

Posted by Jeffrey Cohen on Tue, May 30, 2017 @ 09:40 AM

You have a company and your marketing tactics seem to be working moderately well, but you want more. You’re looking to increase your site’s web traffic and acquire more customers overall. Sound like you? Blogging could be the solution you’ve been looking for to take your business to the next level. Businesses that blog to take advantage of inbound marketing techniques acquire 60% more customers according to a Hubspot survey. Still not convinced? Here are six reasons why creating a business blog can make a company more successful.

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Topics: Blogging for Business, content marketing, CT Inbound Marketing, Blog Optimization, blogging tips

How Do I Create A Blog Post People Will Enjoy Reading? (Infographic)

Posted by Jeffrey Cohen on Wed, May 10, 2017 @ 11:34 AM

How do I create a blog post? What do people actually want to read? Is it okay to "be myself" when writing? These are just a few of the many questions you may find yourself asking before creating a blog for your business or brand. Luckily, you're not crazy and you've come to the right place for some answers!

There's no question that it's a great idea to create a blog post for your business. 77% of Internet users read blogs (source) and 61% of U.S. online consumers have made a purchase based on recommendations from a blog (source). Whether you're selling a product, promoting a service or just sharing a piece of your mind, there's a great chance for your content to make an impact considering, 346 million people read blogs throughout the world (source).

Below you will find the "blogging food groups". These groups stress the importance of a well-balanced blog. From statistical and how-to content to amusing stories and light-hearted humor, be sure to consider this dosage of "portion control" to ensure that you create a blog post people will enjoy reading! 

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Topics: content strategy, Content creation

Join Our ImageWorks Team!

Posted by Jeffrey Cohen on Mon, Apr 24, 2017 @ 03:05 PM

Job Description:

We are looking for an entry level, highly motivated individual to join our Content Creation Team! This new team member will produce high-quality content that contributes to the overall success of our clients. This role requires competent creative writing skills and attention to detail. Our ideal candidate possesses the ability to educate themselves on client’s products and services and then create optimized, engaging pieces of content to attract, educate, and drive leads from a target market. So, if you’re a team-spirited, skilled and imaginative writer with an eye for detail and a history of offering valuable insight, we’d like to meet you! Previous SEO/Social Media experience a plus, but not required.

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Quick Tips For Establishing Your Website's Video Content Strategy

Posted by Jeffrey Cohen on Thu, Mar 30, 2017 @ 11:45 AM

Recent trends in video marketing are rapidly altering the way we consume online content; therefore, marketers must step up their games too. In fact, according to a BizReport citation of Brad Jefferson, CEO and cofounder of Animato, "If marketers want to remain competitive next year , they'll need to create videos for every aspect of their business. Video platforms will continue to push the envelope of creativity in video, adding new features and use cases that marketers will need to move on" (Source). Jefferson went on to state that "it's clear that people want to watch more video and by the end of 2016, video is expected to account for 80% of all Internet traffic” (Source).

Of course, Your video marketing strategy plan doesn't need to be super detailed, considering that the performance of your first few videos will suggest which modifications you need to make, however, it's important to know how you will align video content with your company goals. So, we have prepared this post to help you come up with your first video content strategy!

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Topics: Video Marketing, How to Use Video for Marketing

5 Quick Tips for Working With a Web Designer

Posted by Jeffrey Cohen on Tue, Feb 21, 2017 @ 02:10 PM

Working with a web designer can be a difficult process especially if you have never worked on a creative project with another individual in the past.  As professional CT web designers, we’ve completed hundreds of projects for local businesses. In moments of introspection, we’ve considered our working relationship with our clients at ImageWorks, LLC.

We’ve been trying to identify why some projects run smoother than others and ultimately create more successful websites. There is a real art and science involved in getting the best results from your web designer and we thought that it would be valuable to share some tips and tricks that may help should you decide to undertake a web design project for your business.

Continue reading to discover how to get the most from your web designer.

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Topics: CT web design, Web design tips

What Are The Benefits Of Having An Active Blog?

Posted by Jeffrey Cohen on Wed, Dec 28, 2016 @ 10:05 AM

There is definitely a lot of hype around blogging in recent years. It seems as though we are all hopping online, typing away like madmen, becoming published authors of the digital era, while hoping for more.

We all know that blogging is beneficial for businesses of all sizes, but do you know why?In this post, we dig deep and discuss five benefits of having an active blog.

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Topics: SEO, blog post, CT Inbound Marketing, website traffic, blog

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