Halloween just ended, so you might think it’s too early to think about the holidays. However, anyone who has stepped foot in a mall lately will tell you that the holiday season is in full swing. For this reason, smart companies are starting their holiday marketing campaigns now. If your business has a blog, one strategy you’ll want to use for holiday marketing is writing holiday-themed blog posts. You shouldn’t write exclusively holiday blog posts during the next two months, but you should have a healthy dose of holiday-themed content. If you’re new to writing holiday blog posts, we have the tips to help you get started.
The holiday season is a busy time for any company, and more specifically, their marketing team. During the holidays, shoppers are on the hunt for that perfect gift to give to a loved one— due to this never-ending hunt, marketer care presented with a select opportunity to reel in more sales.
Before we know it, the holiday season will be in full swing. Whether your business sells knee-high socks or ski equipment, the holidays are a great time to increase exposure, web traffic and revenue. A great way to set yourself up for holiday success is by getting ahead on your holiday marketing strategy Don’t get behind like most businesses (and shoppers for that matter!) by waiting until the last minute.
So, what do you think your company will do this holiday season when it comes to your marketing? ’Tis the season to be inspired! Get out there and breathe new life into your marketing campaigns by taking a different direction this year. Interested in the recent trends in eCommerce holiday shopping? Get your campaign prepared by taking a quick look at this infographic by Cybba.com.
Is your website unorganized, confusing, or ineffective at achieving the results you’re looking for? If you’re having problems with your website, it may be time to start from scratch. And, if you’re going to start from scratch, there are many choices for Content Management Systems and development platforms. Among the most popular is WordPress. WordPress is an easy to manage system that can yield the results you’re looking for. This article is designed to help you decide if you should rebuild your website in Wordpress.
Here is a conversation with John, Matt and Jeffrey Cohen on the future of ImageWorks,LLC.
How did Search Integrations come to life?
Matt: Search Integrations was founded as a millennial-driven digital marketing agency that emerged with an in it to win it attitude for our clients. Whether it was political, advocacy, non-profit or corporate clients, our foundation was to provide a custom digital plan that helped our clients dominate their competition. This included using our proprietary bidding algorithm and our creative digital marketing solutions.
As a 20 year old Connecticut, New York, and Boston based digital marketing firm, we've seen hundreds of business owners try to handle their own Google Adword and PPC campaigns without the guidance of a PPC professional.
The reality of PPC management is that it's incredibly difficult, very deep, and obfuscated by Google intentionally. Compounded by the fact that competition among business classifications can be tough, unless you have someone that really knows that they are doing handling your campaign, you are going to waste countless hours and huge amounts of money, while making a tremendous number of mistakes. The learning curve here is not to be understated.
Poorly run PPC campaigns end up wasting time (how do you quantify THAT loss?), the marketing dollars you are putting towards your campaigns, and most importantly add to the cost of lost opportunity by missing out on potential new clients! Running a Google Adwords campaign and running a successful one are two very different things.
So why should you outsource your PPC management? Because the company you hire to run your paid search campaigns understand all of the following:
You have a company and your marketing tactics seem to be working moderately well, but you want more. You’re looking to increase your site’s web traffic and acquire more customers overall. Sound like you? Blogging could be the solution you’ve been looking for to take your business to the next level. Businesses that blog to take advantage of inbound marketing techniques acquire 60% more customers according to a Hubspot survey. Still not convinced? Here are six reasons why creating a business blog can make a company more successful.
How do I create a blog post? What do people actually want to read? Is it okay to "be myself" when writing? These are just a few of the many questions you may find yourself asking before creating a blog for your business or brand. Luckily, you're not crazy and you've come to the right place for some answers!
There's no question that it's a great idea to create a blog post for your business. 77% of Internet users read blogs (source) and 61% of U.S. online consumers have made a purchase based on recommendations from a blog (source). Whether you're selling a product, promoting a service or just sharing a piece of your mind, there's a great chance for your content to make an impact considering, 346 million people read blogs throughout the world (source).
Below you will find the "blogging food groups". These groups stress the importance of a well-balanced blog. From statistical and how-to content to amusing stories and light-hearted humor, be sure to consider this dosage of "portion control" to ensure that you create a blog post people will enjoy reading!
We are looking for an entry level, highly motivated individual to join our Content Creation Team! This new team member will produce high-quality content that contributes to the overall success of our clients. This role requires competent creative writing skills and attention to detail. Our ideal candidate possesses the ability to educate themselves on client’s products and services and then create optimized, engaging pieces of content to attract, educate, and drive leads from a target market. So, if you’re a team-spirited, skilled and imaginative writer with an eye for detail and a history of offering valuable insight, we’d like to meet you! Previous SEO/Social Media experience a plus, but not required.
Recent trends in video marketing are rapidly altering the way we consume online content; therefore, marketers must step up their games too. In fact, according to a BizReport citation of Brad Jefferson, CEO and cofounder of Animato, "If marketers want to remain competitive next year , they'll need to create videos for every aspect of their business. Video platforms will continue to push the envelope of creativity in video, adding new features and use cases that marketers will need to move on" (Source). Jefferson went on to state that "it's clear that people want to watch more video and by the end of 2016, video is expected to account for 80% of all Internet traffic” (Source).
Of course, Your video marketing strategy plan doesn't need to be super detailed, considering that the performance of your first few videos will suggest which modifications you need to make, however, it's important to know how you will align video content with your company goals. So, we have prepared this post to help you come up with your first video content strategy!
Working with a web designer can be a difficult process especially if you have never worked on a creative project with another individual in the past. As professional CT web designers, we’ve completed hundreds of projects for local businesses. In moments of introspection, we’ve considered our working relationship with our clients at ImageWorks, LLC.
We’ve been trying to identify why some projects run smoother than others and ultimately create more successful websites. There is a real art and science involved in getting the best results from your web designer and we thought that it would be valuable to share some tips and tricks that may help should you decide to undertake a web design project for your business.
Continue reading to discover how to get the most from your web designer.