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How to Transform Your Marketing from an Inbound Marketing Agency

Posted by Danielle Allard on Mon, Jan 07, 2013 @ 04:39 PM


It's 2013 and to quote the infamous MTV show, we are going to stop being polite, and start getting real with our marketing. Our CT Web Design Firm just grew tired of impractical, expensive marketing tactics that don't work. Traditional marketing is old news. Direct mail, cold calling, and in-your-face advertising is being shut down by consumers who don't want to be bothered when they can go onto Google and look up the information themselves. You know you do it too. In fact, we take it back. We are going to continue being polite, and continue being real with our marketing. If you think about it, one of the main reasons why you need inbound marketing is because it is the epitome of polite. Instead of force feeding your business down a potential customer's throat, you are politely educating them and letting them come to you. If you need more reassurance why inbound marketing is the way to go, here is our top list of why you need inbound marketing now. 

traditional marketing doesn't workPeople will stop hating you. Okay, so hate is a very strong word, but isn't that why you put your name on the "Do Not Call" list, because you hate getting those telemarketing calls? After all, according to Hubspot findings, of the over 300,000,000 US citizens, 200,000,000 of them are on the "Do Not Call List." How many of those 200,000,000 people do you think are traditional marketers who are killing themselves at their job then going home at night, sitting peacefully without burdensome calls, all the while skipping over TV ads with their adult beverage to help ease the pain. Exactly. It's okay if that's you, that's why we're here to help. Those same findings show that 44% of direct mail will never be opened, and 86% of people skip TV ads. So, why do you need inbound marketing? It's simple. Halting these aggressive tactics and switching to inbound marketing that focuses on attracting customers, versus interrupting them, puts your business back into a positive light, instead of the spam folder.
 

inbound marketing authorityEverybody loves...Yoda. Have we lost you with this one? What does the most powerful Jedi master in galactic history have to do with why you need inbound marketing? Well, Yoda is wise beyond his years, offering advice about everything you'd need to know to become a Jedi. The reason why you need inbound marketing is because with it, your business becomes Yoda. You become the household name and the brand that everyone thinks about when they need something that relates to your product or service. Inbound marketing focuses on producing high quality content that people are looking for, which thereby establishes your business as an authority on the topic. People like a business that knows what they're talking about. Presenting yourself as an authority in your industry is one of the reasons why you need inbound marketing and why it will help to change your business for the better.

inbound marketing saves moneyIt costs less. No funny business with this one. There's really no other way to put it. You need inbound marketing if you want to save money. According to Hubspot, inbound marketing costs 61% less per lead than traditional, outbound marketing. Think of what you could do with that 61 percent! Inbound marketing is your cost effective marketing solution, period. Inbound marketing software like Hubspot, streamlines your strategy and allows you to do everything you need in one place. It saves time and save your business money so you can use it where you really need it. 

inbound marketing is realisticLet's be real.  One of the best reasons for why you need inbound marketing is because it gets real. It reflects how people actually think. Inbound marketing doesn't try and fight that people like short and sweet. Twitter   doesn't limit you to 140 characters because it's being mean. People won't read elongated material anymore. Agree or disagree, it's the truth and there's nothing we can do about it. Inbound marketing operates essentially under the "if you can't beat them, join them," motto.

So, why not join us and help us show you why you need inbound marketing and how we can change your business for the better in 2013. 

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Topics: CT Inbound Marketing, Inbound Marketing, Outbound Marketing, Hubspot, Google, CT web design

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