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3 Easy Ways to Update Your Social Media Plan for Spring

Posted by Danielle Allard on Wed, Mar 27, 2013 @ 01:58 PM

It has been feeling a little warmer outside lately, and the recent change of season calls for a refreshed social media plan. It's easy to get stuck in a rut of boring automated tweets and old cover photos. Wake up your audience and increase your social engagement with a new social media plan this Spring. There have been plenty of recent updates to many social platforms that will help expand your reach, attract more followers, and better your business. If you need a place to start, use the following tips on how to update your social media plan for Spring to get you going.

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  1. Add a Call to Action to your Facebook Cover Photo. If you didn't get the chance to read our last post yet, we'll forgive you and fill you in anyways. Facebook has updated their page terms that will help marketers everywhere increase their engagment. Here's an excerpt from Monday's post describing the new rules and why it helps: 

    All covers are public. This means that anyone who visits your Page will be able to see your cover. Covers can’t be deceptive, misleading or infringe on anyone else’s copyright. You may not encourage people to upload your cover to their personal timelines. Covers may not include images with more than 20% text.

    Facebook has opened up a spanking new avenue that now allows brands to take advantage of the visual media platform that has been staring at them the whole time. Businesses can now truly use Facebook to participate in the visual marketing trend that has dominated social media sites. According to a 2012 study by ROI Research, forty-four percent of respondents are more likely to engage with brands if they post pictures than any other media. Like we've said before, visual content, like your Facebook cover photo, can increase your brand's reach and take your marketing efforts to the next level. 

  2. Leverage the updated Twitter self-service ad platform. Twitter recently announced that they have improved their self-service ad platform so small businesses could have better access to targeting and analytics tools. With the Twitter ad revenue expected to hit nearly $1 billion next year, it's clear that advertisements on Twitter are only going to become more popular. Here's what Twitter had to say about their new updates:

    Our self-service advertisers can now target interests in two specific ways. First, they can target users with the same interests as followers of @usernames. For example, if a golf pro shop were promoting itself, it might target users who are similar to those who follow @GolfDigestMag, @GolfChannel or even a former professional golfer like Annika Sorenstam (@ANNIKA59).

    They can also choose from a wide-ranging list of over 350 interest categories—from auto racing to birdwatching (or in this case, golf). By targeting people’s interests, advertisers can tailor their messages to reach those most likely to engage with them.

    In addition to these interest targeting options, self-service advertisers can now specify the exact devices and platforms to have Promoted Tweets display. This means a game developer can choose to target Android devices with campaigns to download Android-specific apps with their campaign, and Apple devices to drive them to the App Store. We’ve also added the ability to target by gender (which we extrapolate using public user signals) for situations where marketers want to reach specifically men or women.
     
  3. Liven up your Pinterest Boards. Pinterest recently announced they have rolled out a new redesign of their site including bigger images and better search capabilities. If your Pinterest boards haven't had some love lately, now is the perfect time to start pinning the best of what you have to offer. Here's what Pinterest had to say about their redesign:

    We added a few new things to the close-up view of pins to help you discover things you love that you might not have known about otherwise, including:

    -Pins from the same board: You can explore the entire board without leaving the page you’re on.

    -Pins from the same source: Here you’ll find other things pinned from the same website.

    -People who pinned this also pinned: This is literally what it says it is. Clever, we hope. We’ll be updating our Android and iOS apps soon to include this.

    We wanted to make things simpler and cleaner, without requiring you to learn anything new. What you’ll find are some subtle but useful changes, like bigger pins, so you see more of what you love.

    We also responded to some feedback from pinners who told us they hated losing their place while browsing. Now, when you scroll through pins and click on something that interests you, the back button lands you right back where you were no matter how far you’ve gone.

    Finally, we rebuilt the foundation on which the website is built. This makes Pinterest more reliable for you and easier to improve for us.

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Topics: Social Media Marketing, internet marketing tips, Twitter, facebook marketing strategy, pinterest marketing, Web Marketing, Inbound Marketing, Facebook

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