Image Works LLC Blog

What Are The Benefits of a Company Advertising Jingle?

Posted by Brandon Choquette on Wed, Aug 20, 2014 @ 04:27 PM

Advertising with musicEvery business wants instant recognition, but few know how to achieve it. It is not easy to reach the type of recognition you get when you hear a slogan, some piece of music, or even a logo that brings a specific business to mind. Radio advertisement is flexible and feasible for business owners who wish to promote social inclusion across the country and sometimes over the world. Radio advertisements are no longer than 60 seconds and sometimes they last only 15-30 seconds.

Jingles and their slogans have vaulted numerous companies and products to worldwide fame. Plain and simple, they’re more effective than a commercial that is simply spoken. While you’re innocently tapping your foot to a jingle and its lyrics, it’s communicating a message disguised in a melody that you’ll remember, and it’s giving life and personality to products normally regarded as ordinary, boring household items. Suddenly, these products are transformed into amazing inventions that you desperately and immediately want. And, much like nursery rhymes, remembering a product is easier when it’s associated with a catchy tune and simple, memorable lyrics. Amazingly, this technique can help us remember things for more than 20 years.

Easy to remember

You know what it’s like, you get a song stuck in your head and all day long you’re singing it. Just imagine when a potential customer is singing about your business all day long! A good ad campaign involves repetition so that the consumer will associate the product with the company. Jingles take repetition a step further. After hearing a jingle several times as part of a marketing campaign, consumers will often create their own repetition, humming the tune or singing the words in their head. Sometimes the mere sight of the product can trigger the words of the corresponding jingle. Jingles can take on a life of their own, showing up in popular media such as songs, movies and in online social networks. The result is additional product promotion at no cost to the company.

Build branding for your company

Nothing reinforces your image like a consistent, quality message. Jingles make a quality, catchy tune that’ll have your customers singing happily as they walk in your store!

Cost Effective

In the long run, jingles can prove its value. Instead of paying huge sums of money every month for a new commercial, your jingle stands the test of time and continues to impress months after it first hits the airwaves. With a simple update in copy, you can keep it fresh all the while keeping your audience updated as to what your company is promoting that particular month or week.

Your Audience Is Already Segmented For You

The different programming formats at radio stations appeal to vastly different audiences. This makes it easier to cherry pick the people you want to receive your advertising message. You simply buy the stations that reach your target’s demographics and psychographics.

They’ve Stood The Test Of Time

Jingles have been delighting the public’s ears since 1923, right around the time that commercial radio came to the public. 91 years later, we feel like we do justice to this age old practice, let us prove it to you!

Image Works LLC

CT's most creative Jingle writing team. Associate your company name with all the right characteristics, such as: "trustworthy," "reliable," and "professional". Make sure people are able to remember your name. With a jingle to underscore your radio and TV soundtracks, you will surely add emotional content to your message and be able to distinguish your business from your competitors.

Tags: advertising jingle, advertising with music, audio production company