Chatbots have been increasing in popularity over the last few years. A chatbot is a computer program that can responsively interact with people. Simply put, it is a conversation robot featured on your website. While some chatbots can only reply to basic questions or word-for-word requests, others are more advanced and can understand variations of a request. Here are some of the ways that adding a chatbot to your website can help your business.

Personalize User Experience

When a potential customer interacts with a chatbot, they get to interact with someone who knows them by name. The chatbot can gather data about everyone with whom they interact as users click around your website. It can offer personalized shopping advice based on a user’s purchase history and preferences. When a user interacts with a chatbot, they can receive suggestions and offers that are unique to their needs and wants.

Improve Customer Service

A chatbot is a great way to be more proactive with your customer service. It gives you the chance to reach out to your customer before they reach out to you and address any concerns. Additionally, a chatbot is always available to help customers no matter the time of day. The customer service will be instant, eliminating wait times for customer service representatives. Chatbots can help improve the efficiency of your customer service through automation.

Increase Engagement

The use of a chatbot can help retain customers through engagement. A chatbot is more capable of engaging customers for extended periods of time than a person. Additionally, a chatbot can provide continuous engagement, sending relevant information to customers about your brand, products, and services.

Analyze Customer Data

A chatbot is a great way to gather data about your customers. People do not typically want to fill out surveys. Therefore, bots are a great way to find out information about your customers. They will gather data about what your customers need and what questions they have. Chatbots can help you better understand what your audience wants.

Improve Lead Generation

Chatbots are a great way to generate leads, as you can follow a customer through all stages of the sales funnel. A chatbot can educate your potential customer about your business and answer any questions they might have. The chatbot can guide them through the stages of the funnel, making offers and suggestions along the way.

ImageWorks LLC | CT Web Design

Websites may not have expiration dates, but there are signs that they’ve gone bad. If your website loads slowly, is difficult to navigate, reflects poorly on your brand, or isn’t mobile friendly, then it’s time for a website redesign. If your website doesn't have the latest technology, such as a chatbot, it might be time for an update! Your website is an important asset to your business and a website redesign can help your business attract more leads and convert those leads into customers.