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How To Create Enticing Blog Titles That Readers Want To Click

Posted by Jeffrey Cohen on Wed, Jan 11, 2017 @ 11:10 AM
Creating Irresistible Blog TitlesSo, you've been working diligently on your blog: you put the necessary thought and effort into your blog name, your site title and tagline, and you've even picked a few images to add emotional value to your posts. You take the time to read and re-read your drafts to make sure they address your customer's concerns. But, how do you make sure your blog titles stand out in a saturated market?

Crafting interesting post titles is one sure-fire way to grab a reader's attention and attract followers and visits. So, here's a few tips to keep in mind as you write your next set of blog title ideas for an upcoming campaign.

Write For Humans, Not Search Engines

As much as you may want to impress Google, search engines aren't your target audience, so it's important to let some passion bleed into your post title. A blog title featuring the "human element" can help shape the mindset your reader has when they click through to a new blog post. Readers aren't interested in clicking on an over-optimized post that appears to be written by a robot masquerading as a human.

Brevity Is Appreciated

There are two main reasons for writing blog posts: 1). To address your prospective customers most important questions 2). To get people to read the post.
In order to help your readers better connect with your blog post, it's important to construct a title that explicitly details what the post is about. Not only is this user-friendly, but it helps you to adhere to Google's title character limit (approximately 70 characters).

Your Post Is Not A Turkey: Avoid Keyword Stuffing

As we mentioned earlier, it's imperative that you write blog titles for humans, not search engines, so it stands to reason that your blog titles should strike a balance of keywords and readability. Of course, when it comes to SEO, using keywords in your titles is advised, yet it's essential that you don't overdo it. Don't try to stuff awkward keywords into your title, as a clickable post should make sense and be easy to ready. Posts with approximately 10 words containing at least 2 keywords is a good rule of thumb for hitting that SEO sweet spot.

Maintain Reader Trust: Avoiding Clickbait Titles

Every writer has the urge to juice up his or her post titles every once and a while, but in all honesty, while sensationalizing your titles may get people to click, if they determine that your article doesn't deliver on the titles promise, your readers are likely to lose faith in your authority.

Remember, the primary goal of your blog is to market your business and generate new qualified leads, so the last thing you want is for a reader to have a negative experience. That being said, avoiding clickbait doesn't equate to boring titles. Just be sure that whatever you've promised in the title is provided within the actual post.

When You're Stuck In The Mud: Blog Title Ideas Generator

Even if you're armed to the teeth with tips for writing engaging blog titles, you can still find yourself stuck struggling for ideas at times. In these instances, it may be helpful to use a title generator. Blog title generators suggest to you what to write, and what may be a fitting title, however, it's important to keep in mind that these's generators merely come up with suggestions-- you're by no means compelled to use their suggestion. Yet, it can be helpful for developing a starting point. We recommend trying HubSpot's Blog Topic Generator.

Brainstorm With A Partner

Once you’ve adjusted your title using the tips discussed above, try testing your potential title with another human. Human reaction and brainstorming is crucial for creating a compelling blog title. Here at ImageWorks, we spend a decent amount of time creating compelling blog titles.

One of our final steps before scheduling a blog to be posted is to solicit the opinion/approval of another member of our content team. This helps to create a title that’s accurate, appealing, concise, and SEO-friendly. While this process may seem like it drains time, it’s worth it in the long-run as you won’t have to constantly reassess a blog post’s title in the future.

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Tags: blog titles, blog tips, blog content, blogging, blog planning