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Is Inbound Marketing Better Then Traditional Methods?

Posted by Stephen Pace on Wed, Jun 10, 2015 @ 02:11 PM

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Inbound marketing and traditional methods of marketing differ in many ways. Inbound marketing is the new method of marketing that captures that interest and attention of your viewers. Traditional methods of marketing tend to push products and services onto their customers. The public has becom conditioned to traditional marketing methods, so by introducing a new method to reach potential customers you can reviece a better response.

Inbound Marketing Advantages

Inbound Marketing is a new way to attract customers to your website and market your products and services. Since technology and smartphones are becoming so popular inbound marketing is proving to be more successful. Companies use inbound marketing to work with search engines and ultimately increase the traffic to their website. By generating content that consumers this increases consumer’s awareness of your products and services. This gives 60% of customers a positive feeling about the company after they read content on their site. By using a blog to answer common questions, inbound marketing helps direct customers to their products or services. This content doesn’t have to apply exactly to your products or services but will have to attract consumers who are seeking information in your field. This interest will bring them to your websites blog and then they will become consumed in all the information on your site. This interest makes them think about what you offer and how it will benefit them. Over 67% of companies get more leads from their websites blogs then those who do not blog. This added traffic and attention to your companies website will help your company move further along and become more successful.

Traditional Marketing Disadvantages

Traditional marketing is a thing of the past; it does not have the same amount of influence as it did before recent advances in technology. Pushing customers into businesses is the focus of most traditional marketing. The frequency of these messages has become an annoyance and tends to turn off potential customers. Due to recent advances in technology most commercials are skipped over and are never really watched. Most ads, print or digital, are avoided if there are too many and end upjust being a waste of money. A commercial or ad intends to bring more customers to their business but only really has a 1.7% closing rate. This means that businesses are spending a lot more money in attempt to look attractive to customers. By using inbound marketing you can reduce your marketing costs and greatly increase the amount of business that you are receiving.

To continue using traditional methods of marketing is going to cost you more with less return on investment. Using an inbound marketing method to spend less and get more is becoming the way to go.

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Topics: Inbound Marketing

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