Necessary? We can't say for sure because there's always "that one" situation. Suggested? Absolutely! It is no secret that video marketing is on the rise exponentially and taking over our content marketing platforms near and far. From social media networks and web pages to digital billboards and other displays, there has never been a time where video marketing has played such an impactful role in the way brands get messages to their audiences. YouTube is now the 2nd largest search engine in the world, next to Google. YouTube processes more than 3 billion searches a month and 100 hours of video are uploaded every minute (source). If your content marketing strategy does not include video, it's time to get filming, or if thats not your specialty, contact a CT Video Marketing Agency! Check out the infographic (source) below to see some more eye opening information regarding the impact that video marketing is playing in todays market.
Impressive, right!? Some of the impactful statistics you may have notice are:
- Globally from 2015-2016, online video spending increased from 13-23 billion.
- According to Facebook, by 2018 90% of their content will be video based.
- Video traffic, from 2014 to 2019, will increase from 64% to 80% of all internet traffic.
- Personalized videos can increase e-mail conversions by 500%
- One third of online retailers increased their conversions by 91% using online video.
It's fair to say that video marketing has certainly earned its keep and is here to stay!
Connecticut Video Marketing | ImageWorks,LLC
From Direct Response Commercials, Infomercials, Corporate Video, Training Films or the latest in High Definition, we’re budget-minded and can work within your parameters. Our clients include entrepreneurs, advertising agencies, media buying services, national retailers, and even other TV production companies.
Questions about video marketing? Video production? Or just want to talk about the weather? Let's talk!