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How to Find the Best Local SEO Company

Posted by Catherine Hatch on Thu, May 10, 2018 @ 10:05 AM

SEO is an important part of marketing your business. In this day and age, an online presence is crucial to remaining relevant. The best way to have strong SEO on your website is to hire an SEO company. If you’re a smaller business, chances are you’d prefer to work with a local SEO company. We’ve compiled a list of tips to help you find the right SEO company for your business!

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Topics: SEO, Search Engine Optimization, Local SEO, Local SEO Company

How to Use Google to Market Your Business

Posted by Catherine Hatch on Fri, May 04, 2018 @ 02:21 PM

Google is a valuable tool to market your business. Many people do not realize the profitability of using search engines for marketing. However, searchers often have more buying intent than other platforms on which to advertise. For example, advertising on Facebook can hit your exact target audience, but each target is not necessary looking to make a purchase. However, someone searching for products or services on Google is attempting to make a purchase in that moment. Therefore, smart marketers make use of Google when attempting to promote their brand.

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Topics: SEO, PPC, Google Analytics, Google Marketing

What is Inbound Marketing?

Posted by Catherine Hatch on Tue, May 01, 2018 @ 02:58 PM

Inbound marketing is a tactic focused on attracting customers through relevant and helpful content. Successful inbound marketing content adds value at every stage of a customer’s buyer’s journey. Through addressing common problems and educating consumers, inbound marketing helps attract qualified leads that are most likely to make a purchase. Inbound marketing focuses on guiding customers from one stage of the buyer’s journey to the next using expert content.

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Topics: CT Inbound Marketing, Inbound Marketing, what is inbound marketing

6 Tips to Choose a Digital Marketing Agency

Posted by Catherine Hatch on Fri, Apr 27, 2018 @ 10:05 AM

Digital marketing is essential to the marketing strategy of any 21st century business. Without a strong online presence, it is very difficult for companies to find success. For this reason, finding a great digital marketing agency is an important business decision. They will help define your online presence and ensure that your target audience finds your website. With so many different digital marketing agencies out there, it can be hard to pick one. We’ve compiled a list of tips to help you find the right digital marketing agency for your business.

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Topics: digital marketing, Digital Marketing Agency, Choosing a Digital Marketing Agency

Inbound Marketing for Law Firms: What You Should Know

Posted by Catherine Hatch on Tue, Apr 24, 2018 @ 10:07 AM

Inbound marketing is an important strategy to create an online presence for your business. It can help you show up on search engines, build trust in your brand, and establish your business as a leader in your industry. Despite all of the benefits of inbound marketing, many law firms are not taking advantage of this aspect of digital marketing. Law firms who invest in digital marketing will see increased traffic to their sites, an increase in leads, and new clients. Here’s everything you need to know about inbound marketing for law firms.

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Topics: Inbound Marketing, Inbound Marketing for Law Firms

5 Killer Tips for Remarketing Site Visitors

Posted by Catherine Hatch on Fri, Apr 20, 2018 @ 10:00 AM

Remarketing is an important tactic to convert leads. Most people will not make a purchase the first time they visit a website. For this reason, it’s important to get your visitors to come back to your site in order to make a purchase. Remarketing is a great way to get your visitors to revisit your site. It’s especially useful because it can help your business target people who have already showed interest in your business and provided you with contact information. We’ve compiled a list of tips that can help make your next remarketing campaign even more successful.

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Topics: email marketing, Remarketing, Remarketing Tips

The Complete List of Facebook Acquisitions

Posted by Catherine Hatch on Tue, Apr 17, 2018 @ 10:15 AM

Starting out as a small website exclusively for college students, Facebook has grown into a multi-billion dollar company with nearly 2 billion users. Over the years, Facebook has grown, changed, and updated in order to create the best possible experience for its users. During this growth, Facebook acquired various companies, 66 to be exact, for different reasons.

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Topics: Facebook for Business, Facebook

8 Ways to Increase Your Brand Visibility on Instagram

Posted by Catherine Hatch on Fri, Apr 13, 2018 @ 11:00 AM

In May 2016, Instagram changed its algorithm; meaning posts are no longer ranked in chronological order. Instead, Instagram will show you posts based on presumed interest. For this reason, engagement and consistency are more important than ever. In order to maintain visibility on your followers’ Instagram feeds, you’ll need to convince Instagram that your posts are interesting and valuable. Here are some tips that can help!

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Topics: Social Media Marketing, Instagram for Business, Instagram Tips

5 Tips to Create an SEO-Friendly Blog Post

Posted by Catherine Hatch on Tue, Apr 10, 2018 @ 02:36 PM

Blog posts can provide valuable information to your customers, potential customers, and anyone who decides to read them. However, most businesses do not choose to blog simply to provide valuable information. Instead, they do it to improve their SEO and search rankings. Strong blog posts can greatly improve your SEO and show Google that your site is a valuable resource for its searchers. We’ve compiled a list of the top five tips to use when creating an SEO-friendly blog post.

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Topics: SEO, Search Engine Optimization, Blog Optimization, Blog Posts

How to Create a Facebook Local Event for Your Business

Posted by Catherine Hatch on Fri, Apr 06, 2018 @ 12:15 PM

Facebook Events are a great way to promote your business. The events themselves can help you gain contacts, personalize your brand, and promote your business to your local community. The Facebook event will help you improve your visibility on the social network and increase the amount of people who attend your event. Read below to learn about the advantages of local Facebook events for businesses and how to go about creating one.

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Topics: Facebook for Business, Facebook Events, Facebook Local

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