Image Works LLC Blog

Is Video Marketing Neccessary To Grow My Business?

Posted by James Bye on Wed, May 24, 2017 @ 12:02 PM

Necessary? We can't say for sure because there's always "that one" situation. Suggested? Absolutely! It is no secret that video marketing is on the rise exponentially and taking over our content marketing platforms near and far. From social media networks and web pages to digital billboards and other displays, there has never been a time where video marketing has played such an impactful role in the way brands get messages to their audiences. YouTube is now the 2nd largest search engine in the world, next to Google. YouTube processes more than 3 billion searches a month and 100 hours of video are uploaded every minute (source). If your content marketing strategy does not include video, it's time to get filming, or if thats not your specialty, contact a CT Video Marketing Agency! Check out the infographic (source) below to see some more eye opening information regarding the impact that video marketing is playing in todays market.

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Tags: content marketing, CT Video Production, Video Marketing, Video Production, branding

4 Steps For Building An Organic Social Media Following

Posted by James Bye on Thu, May 18, 2017 @ 11:16 AM

Social media is undoubtedly one of the most powerful content marketing tools in the world that our brands currently exist in.  From crowdsourcing and campaigning to selling products and services, social media marketing allows you to reach people down the street or across the globe. Sure you can you get a "like", make someone laugh, and showoff your latest project, but with the right content strategy your social media channels can become a lead generating machine! How to get started? I'll be honest, unless you've got an incredible piece of viral content stored in your quiver, then social media success doesn't happen overnight. This is going to take some effort and consistency, but you can do it! To kick things off, check out these 4 steps for building an organic social media following.

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Tags: Social Media Marketing

Which Mistakes Will Doom a Website's Organic Search Rankings?

Posted by Jeffrey Cohen on Mon, May 15, 2017 @ 03:00 PM

 Are you looking to improve your rankings in Google? Of course you are— it’s an important item featured on the To-do lists of digital marketers across the country. Most marketers understand and appreciate that an effective SEO strategy is a critical component of any online marketing strategy.
Despite the growth of social media platforms, there’s no denying that people still rely heavily on search engines for relevant information, including researching companies and their products and services.
So naturally, if you want your business to be found and stand out from the masses, you need to show up near the top of these searches.
You may already have an active SEO strategy in place for you website, but are yo using the results you want, or are you stuck, middling on page 5 of Google search? This post discusses several SEO mistakes that spell doom for your efforts to rank organically.

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Tags: SEO, SEO Tips, SEO Mistakes

How Do I Create A Blog Post People Will Enjoy Reading? (Infographic)

Posted by Jeffrey Cohen on Wed, May 10, 2017 @ 11:34 AM

How do I create a blog post? What do people actually want to read? Is it okay to "be myself" when writing? These are just a few of the many questions you may find yourself asking before creating a blog for your business or brand. Luckily, you're not crazy and you've come to the right place for some answers!

There's no question that it's a great idea to create a blog post for your business. 77% of Internet users read blogs (source) and 61% of U.S. online consumers have made a purchase based on recommendations from a blog (source). Whether you're selling a product, promoting a service or just sharing a piece of your mind, there's a great chance for your content to make an impact considering, 346 million people read blogs throughout the world (source).

Below you will find the "blogging food groups". These groups stress the importance of a well-balanced blog. From statistical and how-to content to amusing stories and light-hearted humor, be sure to consider this dosage of "portion control" to ensure that you create a blog post people will enjoy reading! 

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Tags: content strategy, Content creation

What Should I Do After My Website Launches?

Posted by Brandon Choquette on Mon, May 08, 2017 @ 03:12 PM

 Finally, it's done! After weeks (maybe even months) of frustration and friendly bickering with a designer, you're ready to launch your company's crowning jewel, a stunning new website.

After all the sweat, tears, and countless cups of coffee, it may be difficult to know where to turn next after your website launches; however, doing nothing  is the best way to spit upon all the hours of hard work that went into developing the site.

We want your website and business to succeed, and we understand the desire to want everyone to view your big accomplishment. If you're wondering, "what should I do after my website launches?", fear not.

This post discusses five crucial tasks to complete after you've launched your new website.

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Tags: website redesign, content strategy, Website Launch

Instagram Marketing Tips That Will Help Boost Your Following

Posted by James Bye on Fri, Apr 28, 2017 @ 07:00 AM
In 2012, Facebook purchased the service for $1 billion. According to Instagram, the social platform has more than 300 million daily active users and 500 million monthly users. - See more at: http://www.businessnewsdaily.com/7662-instagram-business-guide.html#sthash.czg7yzZh.dpuf
In 2012, Facebook purchased the service for $1 billion. According to Instagram, the social platform has more than 300 million daily active users and 500 million monthly users. - See more at: http://www.businessnewsdaily.com/7662-instagram-business-guide.html#sthash.czg7yzZh.dpuf
In 2012, Facebook purchased the service for $1 billion. According to Instagram, the social platform has more than 300 million daily active users and 500 million monthly users. - See more at: http://www.businessnewsdaily.com/7662-instagram-business-guide.html#sthash.czg7yzZh.dpuf

                                                            

It's no secret that Instagram has been making tidal waves in the world of social media marketing.  In 2012, Facebook purchased the service for $1 billion. According to Instagram, the social platform has "more than 300 million daily active users and 500 million monthly users." If your business is not using the platform to grow your brand, you're certainly missing out on a massive marketplace. How do I post? What do people want to see? Can I share other users content? Continue reading to learn some simple Instagram marketing tips to improve your strategy. 

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Tags: Social Media Marketing, Instagram, Brand Awareness

3 Important Steps To Include In Your Content Marketing Strategy

Posted by James Bye on Wed, Apr 26, 2017 @ 10:21 AM

What is a content marketing strategy? The Content Marketing Instutide defines content marketing as a "strategic marketing approach focused on  creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action" (Source). While there is no exact set of guidelines for creating your brand's content marketing strategy, there are certain things that by including them into your strategy, you are setting yourself and coworkers up to create a more successful campaign. Continue reading to learn about 3 important steps to include in your next content marketing strategy.

Land on the wrong place? Here's some other content creation info you can benefit from!

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Join Our ImageWorks Team!

Posted by Jeffrey Cohen on Mon, Apr 24, 2017 @ 03:05 PM

Job Description:

We are looking for an entry level, highly motivated individual to join our Content Creation Team! This new team member will produce high-quality content that contributes to the overall success of our clients. This role requires competent creative writing skills and attention to detail. Our ideal candidate possesses the ability to educate themselves on client’s products and services and then create optimized, engaging pieces of content to attract, educate, and drive leads from a target market. So, if you’re a team-spirited, skilled and imaginative writer with an eye for detail and a history of offering valuable insight, we’d like to meet you! Previous SEO/Social Media experience a plus, but not required.

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Should I Use Snapchat For Marketing?

Posted by James Bye on Thu, Apr 20, 2017 @ 12:18 PM

Currently over 150 million users make Snapchat even larger than Twitter and this social media powerhouse is going nowhere fast. With over 2.5 billion Snaps passing through the app per day, it's safe to say that there is a world of opportunity for your brand behind these yellow doors. If you're wondering if you should use Snapchat for marketing, you've come to the right place! The team at WebpageFX  put together the infographic below which highlights a handful of Snapchat opportunities and tactics your brand can use to increase reach and heighten engagement. 

Who would've thought that the same mobile app that has countless people taking puppy face selfies would also be one of the most powerful branding tools available!? Using Snapchat for marketing allows you to try out several different ad variations. Snapchat offers 3 different types of ads: Sponsored Lenses, Snap Ads, and Sponsored Geofilters. Below, you will learn about the impressive growth of Snapchat, the trends of it's users, and read encouraging success stories. 

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Tags: Social Media Marketing

How Can Explainer Videos Improve Conversion Rates?

Posted by Jeffrey Cohen on Tue, Apr 18, 2017 @ 10:20 AM

 Online videos have experienced explosive growth in recent years, due in part to the fact that Google's algorithm for search rankings evaluates the amount of time visitors stay on your websites.

Explainer videos are an affordable and effective method for improving conversion rates,  clarifying your product or service, and boosting your sales. 

Continue reading to learn how an explainer video can improve conversion rates for your website.

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Tags: Video Marketing, 2017 Marketing tips, Explainer Videos