With over 2.3 billion users worldwide, Facebook is an important marketing tool on which businesses need to establish a presence. However, simply having a page on Facebook isn’t enough: people need to actually visit your page. If your company’s Facebook page isn’t seeing much traffic, you’re not making use of the benefits that Facebook can have for your business. We’ve compiled a list of tips to help you get more traffic to your company Facebook page and build your following.
The value of a presence on Google, particularly the first page of search results, can’t be overstated. With over 63,000 searches per second and 5.6 billion searches per day, Google provides an opportunity for businesses to extend their reach all around the world. Because it’s so important to have a presence on Google, many businesses turn to search engine optimization. SEO is a very valuable strategy, but it is slow moving. For an immediate presence, businesses have the option of purchasing pay per click (PPC) ads. If you’re considering investing in paid search to gain an immediate presence on Google, we've broken down everything you need to know.
An online presence is essential to the success of a business in the digital age, and SEO is one of the best ways to establish a presence online. Although SEO is a proven process, it’s a slow one. For this reason, many people who are just beginning their SEO efforts wonder how long it will take to see results. It’s important to understand that SEO is a slow process, and that no two businesses will experience the same results. However, there are some factors we can rely on to predict results.
The power of social media is constantly increasing, and smart businesses are taking advantage of this power to promote their brands. Social media can be a useful promotional tool, but only if it’s used correctly. Unfortunately, a poor social media strategy can often do more harm than good for a brand. Because engagement is key to the success of a brand’s social media, it’s important to know which mistakes will hinder that engagement. We’ve compiled a list of the top mistakes that businesses make in their social media strategies to help guide you to social media success.
Most business owners understand the power of their website as a marketing and communication tool. An online presence is essential in the modern era, and a presence on search engines is one of the best ways to promote your brand. For this reason, many businesses are taking steps to improve their website’s SEO. One option for improving SEO is installing an SEO plugin on your website’s existing CMS. You might be wondering, though, exactly how useful are these plugins in creating a successful SEO strategy? We’ve broken down everything you need to know in the post below.
One of the biggest trends that SEO experts are seeing lately is the emphasis on search intent. “Search intent” refers to what the searcher is actually looking for when they use a search engine, rather than what they actually type into the search bar. If you’re still developing your SEO strategy solely around exact keyword match without taking intent into account, you could be missing out on achieving top ranking on Google. For a breakdown of why search intent matters and how you can optimize your website around intent, check out the post below.
A business’s website is one of the most important online marketing tools, representing your business, establishing an online presence, and providing your customers with important information. If your customers can’t find your website online, you are missing out on all of these benefits. When attempting to find a business online, most people will turn to search engines, particularly Google. Therefore when customers can’t find websites, it’s typically because they can’t find them on Google. We’ve compiled a list of some of the top reasons why your customers can’t find your website and what you can do about them.
In the digital age, most people do research online before doing business with a company, whether it’s a big purchase like a car or something as small as a latte from a local coffee shop. Online reviews on Google, Yelp, and other services are often an important part of this research, as users are eager to learn about past customers’ experience. Because online reviews are such a big part of your company’s online reputation, many business owners and managers worry about the impact that negative online reviews can have on their business. Wondering what to do about a negative online review? Check out the tips below.
Many businesses understand the importance of a good content marketing strategy to help grow your business. One of the most important parts of a strong content marketing strategy is the creation of quality content that your customers want to read. To produce quality content, you need a good copywriter. We’ve compiled a list of the top attributes that a good copywriter should have to help you find the right one to help grow your business.
When writing the content for your website, it’s important to consider your Google rank. While strategies like blogging can be great for SEO, it’s important that the content for the actual pages of your site are properly optimized to maximize your Google rank. Without using SEO strategy, it will be difficult for your site to rank, meaning it will be difficult for potential customers to find you. Wondering how to write content for your website that Google will like? Follow these tips.