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3 Things Business Don’t Do When Attempting Inbound Marketing

Posted by Catherine Hatch on Wed, Mar 13, 2019 @ 10:00 AM

Inbound marketing campaigns involve many moving parts, making it difficult for teams to coordinate in the initial stages. HubSpot, leading producer of inbound marketing software, have stated in the past that “strategy and process” are the two main contributors to Inbound success.

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Topics: inbound marketing mistakes, Inbound Marketing Strategy

7 B2B Content Marketing Trends You Should Know for 2019

Posted by Catherine Hatch on Thu, Mar 07, 2019 @ 09:45 AM

Technology is constantly changing, meaning businesses are constantly updating their content marketing strategies to stay on top of the latest trends. This demand is even greater for B2B businesses, as they’re hoping to establish themselves as leaders in their industries to other leaders in their respective industries. Because B2B businesses are always looking to stay on top of the latest content marketing trends,  Business2Community posted a handy infographic to help keep B2B businesses informed. Check it out below!

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Topics: content marketing, B2B Marketing, Content Marketing Trends

What Can Paid Search Do for My Business?

Posted by Catherine Hatch on Tue, Mar 05, 2019 @ 10:05 AM

Paid search is a specific kind of advertising that businesses can use to appear on Google. Businesses bid on keywords and agree to pay a certain price for clicks. Once the ad is established, your business does not have to pay for the time or presence of the ad, but instead your business pays Google a specified amount every time a visitor clicks your ad. Paid search yields very strong results for businesses and allows businesses only to spend money when their ad is a success. Are you considering paid search ads for your business? We’ve broken down the top ways that paid search can help your business.

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Topics: Paid Search, Paid Search Management, Google Ads

9 Business Blogging Mistakes to Avoid

Posted by Catherine Hatch on Fri, Mar 01, 2019 @ 09:35 AM

Blogging is an extremely beneficial marketing strategy for your business, as it can help direct traffic to your site and help you convert more leads. However, blogging is only successful when it’s done right. Unfortunately, many businesses think that simply having a blog on their website is enough to generate new traffic and improve their SEO. We’ve compiled a list of the top mistakes that businesses make while blogging to help you avoid them and create the best strategy for your business blog.

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Topics: Blogging for Business, Inbound Marketing Strategy

6 Reasons to Rebuild Your Website in Wordpress

Posted by Catherine Hatch on Wed, Feb 27, 2019 @ 09:45 AM

There are countless CMS options to choose from when building your website, leaving many companies unsure which direction to take. After all, aren’t they pretty much all the same? Actually, different CMS’s have very different capabilities, creating vastly different websites and user experiences. For the best possible design, optimal functionality, and the best experience for you, the user, consider Wordpress. Wordpress is a vastly popular option for building websites, and for good reason. If your business is looking to rebuild its website, check out the reasons below to consider doing so in Wordpress.

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Topics: Wordpress, Web Design Trends, Website Rebuild

Getting Started With Facebook Marketing

Posted by Catherine Hatch on Thu, Feb 21, 2019 @ 10:15 AM

In this day and age, everyone is on Facebook. For this reason, it’s an important marketing tool for businesses of all sizes. Because Facebook has so many users, chances are your target audience is on Facebook. If you’re interested in getting started with Facebook marketing for your business or revamping your Facebook strategy, we have the tips that can help. Read below for a complete breakdown of what you need to know to get started with Facebook marketing.

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Topics: Facebook for Business, Facebook Marketing

What are Buyer Personas and Why Do They Matter?

Posted by Catherine Hatch on Tue, Feb 19, 2019 @ 09:45 AM

There are countless factors that marketers need to take into account when establishing a clear strategy. The most important thing for any business or marketer to consider is their customers. To properly serve their customers, businesses and marketers often create buyer personas. The creation of buyer persons helps create a targeted marketing strategy with customers in mind. For more information on buyer personas, read the post below.

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Topics: buyer personas, content marketing strategy, Creating Buyer Personas

Top 5 LinkedIn Tips for Businesses

Posted by Catherine Hatch on Thu, Feb 14, 2019 @ 10:15 AM

LinkedIn is a useful marketing tool, especially for B2B businesses. Because LinkedIn is a social media platform created exclusively for businesses and professional networking, it’s an ideal place to promote your business. You can use LinkedIn to attract new customers, generate leads, retain current customers, attract potential hires, and more. Because your company’s LinkedIn page has the potential to be so valuable for marketing purposes, it’s important to make the most of it. We’ve compiled the top 5 tips that can help.

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Topics: Social Media Marketing, LinkedIn, Social Media Management

Who Actually Reads My Business’s Blog?

Posted by Catherine Hatch on Tue, Feb 12, 2019 @ 10:45 AM

If you know anything about SEO, you’ve probably heard that a blog is an important part of your business’s website. Many businesses blog tirelessly for months and months because some SEO strategist told them to, without ever stopping to think about who’s actually reading these posts. Have you ever wondered who is actually reading your business’s blog? We’ve broken down the answer for you below.

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Topics: Blogging for Business, Search Engine Optimization, Business Blogging

Top 5 Landing Page Mistakes That Sabotage Conversion Rates

Posted by Catherine Hatch on Thu, Feb 07, 2019 @ 10:15 AM

Landing pages are one of the best lead generation tools available to businesses with websites. A landing page is a standalone web page that is created to convince visitors to take a certain action. These pages offer something valuable to the visitor, such as a guide, ebook, or free consultation, while allowing the business to capture the lead’s contact information to turn them into a customer. Although landing pages are very valuable to businesses, they can only create conversions when they are quality landing pages. We’ve compiled a list of the top five mistakes businesses make while creating a landing page that lead to low conversion rates.

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Topics: landing page, Landing Page Form

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