Image Works LLC Blog

6 Holiday Email Marketing Tips

Posted by Catherine Hatch on Thu, Dec 07, 2017 @ 02:30 PM

Social media is crucial to marketing during the holiday season, but you shouldn’t neglect your email marketing. A strong email marketing campaign is a great way to engage with your previous customers and encourage them to keep coming back. During the holidays, specialized email marketing can help boost your sales while getting customers excited about the holiday season. Here are some tips to improve the success of your email marketing this holiday season!

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Tags: email marketing, Holiday Marketing Tips

5 Tips to Humanize Your Marketing Content

Posted by Catherine Hatch on Tue, Dec 05, 2017 @ 11:39 AM

Strong marketing content is essential to the success of your brand. However, it’s important that your marketing content is human and personal in order to promote trust in your brand. When you humanize your marketing content, potential customers understand that there are real people behind your brand, setting you apart from your competitors. Here are some tips to help you humanize your marketing content.

1. Share Photos of Your Team

One of the best ways to show your customers that there are real people behind your brand is to show them off! Share photos of your team members around the office looking human. Take photos at events or parties and use funny antics in the office as photo opportunities. You should show your team members together as much as possible to demonstrate that there is a strong team of people behind your brand.

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Tags: content marketing strategy, Humanizing Marketing Content

6 Holiday Facebook Marketing Tips for Businesses

Posted by Catherine Hatch on Fri, Dec 01, 2017 @ 10:33 AM

During the holiday season, everyone’s Facebook newsfeed is full of holiday posts, from photos of family meals to videos of elaborate Christmas lights. To stay relevant and encourage engagement during this time of year, it’s a good idea to create holiday posts of your own. Here are some tips to help improve your business’s marketing plan this holiday season!

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Tags: Holiday Marketing Tips, Holiday Facebook Tips

5 Holiday Instagram Marketing Tips for Businesses

Posted by Catherine Hatch on Tue, Nov 28, 2017 @ 01:50 PM

The holiday season is now in full swing. Retail stores and malls are full of lights and Christmas decorations, and so are our Instagram feeds. Instagram is a great tool to help market your business and encourage sales. In order to maximize sales during the holiday season, it’s important to keep your posts relevant. Here are some tips to improve your Instagram marketing strategy during the holiday season.

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Tags: Holiday Marketing Tips, Holiday Instagram Tips

How to Promote Your Small Business on Facebook

Posted by Catherine Hatch on Tue, Nov 21, 2017 @ 11:12 AM

In this day and age, even small businesses need an online marketing plan to stay relevant. Facebook is an extremely useful tool for your marketing strategy. Because everyone is on Facebook, it’s a great way to reach members of your community. If you own a small business and want to use Facebook for marketing, here are some tips to get you started.

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Tags: Facebook for Business, Facebook Marketing, Facebook for Small Business

6 Tips to Help you Find a CT Web Design Company

Posted by Brandon Choquette on Fri, Nov 17, 2017 @ 11:37 AM

Planning for a website redesign is certainly enthralling, but also equally overwhelming. Redesigning a website is a complex process, so selecting the correct agency for your business can be a difference-maker in your results.

With a multitude of factors to consider, it is important to have a defined list of expectations and criteria. To assist you with this, you can explore these six tips concerning the selection of a web design agency for your next project.

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Tags: website redesign, CT website design

How to Optimize Your Company’s Facebook Page

Posted by Catherine Hatch on Mon, Nov 13, 2017 @ 12:33 PM

Facebook is an important tool to market your business. In this day and age, a company’s Facebook page is as relevant as its actual website. In order to make your page as successful as possible, it should be properly optimized for usage and search results. Here are some tips to help you optimize your company’s Facebook page.

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Tags: Facebook for Business, Facebook, Facebook Marketing

What are the Most Common Myths About SEO?

Posted by Chris McDermott on Thu, Nov 09, 2017 @ 11:00 AM

All digital businesses know that SEO is essential to attract customers online, but beyond that basic understanding there are abundant myths about search engine optimization. The biggest underlying myth is that earning a high-ranking comes from finding the best arcane code to spam the system, which completely misunderstands the practice.

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Tags: SEO, SEO Company, SEO Mistakes

What are the Benefits of Blogging for Business?

Posted by Chris McDermott on Tue, Nov 07, 2017 @ 02:51 PM

You’re an expert in your own business, and your website has the power to host hundreds of pages of your insight for a huge audience. Every single one of those pages is an opportunity to reach new customers, communicate your message, and shape the industry conversation.

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Tags: Blog Posts, Business Blogging

6 Questions to Help Spot a Bad Web Design Company

Posted by Brandon Choquette on Fri, Nov 03, 2017 @ 10:17 AM

 Each month when we bring in new clients, there are a few who are bound to have been mistreated by a web designer in the past.

Cleaning up or fixing another developer's mistakes is one of the least exciting parts of the job; however, we relish the opportunity to dispel any notions of distrust and prove our worth to new clients.

Check out a few telltale signs that will help you to spot a bad web design company before you end up under contract with a website you hate.

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Tags: CT Web Design Company, Business Website