Email marketing is a great way to grow your business. Emails can help build trust among your clients and strengthen your relationships. It’s a great way to reach people on various devices after they leave your site. In order to fully take advantage of email marketing, it’s important to make sure your strategy is effective. Here are some ways to improve your email marketing strategy.
Image Works LLC Blog
As a 20 year old Connecticut, New York, and Boston based digital marketing firm, we've seen hundreds of business owners try to handle their own Google Adword and PPC campaigns without the guidance of a PPC professional.
The reality of PPC management is that it's incredibly difficult, very deep, and obfuscated by Google intentionally. Compounded by the fact that competition among business classifications can be tough, unless you have someone that really knows that they are doing handling your campaign, you are going to waste countless hours and huge amounts of money, while making a tremendous number of mistakes. The learning curve here is not to be understated.
Poorly run PPC campaigns end up wasting time (how do you quantify THAT loss?), the marketing dollars you are putting towards your campaigns, and most importantly add to the cost of lost opportunity by missing out on potential new clients! Running a Google Adwords campaign and running a successful one are two very different things.
So why should you outsource your PPC management? Because the company you hire to run your paid search campaigns understand all of the following:
To properly target your content, it’s important to consider your buyer personas. Your content should be speaking the language of your buyer personas and focus on addressing their problems. In order to create your buyer personas, you need to create an accurate idea of every aspect of your potential buyer. Here are some questions to ask when creating your buyer personas.
Social media is an important part of branding and promoting your business. However, if your social media isn’t done right, it will be of no use to you. Ineffective social media can be harmful to your business, as potential customers are less likely to trust your brand. In order to make your social media effective, it’s important to properly construct each post. Here are some tips for writing effective copy on your company’s social media channels.
1. Get Personal
It’s important to remember the social part of social media. Users are on social media to interact with others in an informal way. Leave the business rhetoric behind and focus on your audience. Use first person words like “I” and “we” to make your posts feel more personal and address your audience directly. Keeping your posts personal is the most effective way to get your message across on social media.
So, you’ve mapped out your Google Ad, scoured through demographic data, personas and keyword planners to determine the optimal keywords for each of your ad groups. You even have a basic understanding of how to match your landing page for your campaign. Think that’s enough to rein in customers for years to come? It’s not.
You still need to write a memorable ad that invites customers to click. A poorly written ad that does not incorporate best practices can come off as spam or simply unappealing.
Writing Google Ads is a nuanced art. Even if your copywriting skills fall well below the titans of your industry, you too can make ads that get click-throughs and results.
Search engine optimization (SEO) is an important factor not only to increase traffic to your website, but to grow your business overall. Because most searchers don’t click past the first page of results, it’s crucial that your site ranks well in search engines. Despite its importance, many people aren’t taking advantage of SEO and don’t fully understand the process and what it can offer. Here are some of the most common misconceptions about SEO.
Google is the Only Search Engine That Matters
It’s a well-known fact that Google is the most popular search engine. For this reason, it’s a good idea to focus your efforts on Google. However, forgetting about other search engines can be a mistake. Bing and Yahoo combined make up about 30% of web searches. Because Bing powers Yahoo’s searches, focusing your efforts on one will improve your rankings on both.
Social media marketing is a great way to promote your brand and grow your business. However, unless you’re doing it right, it won’t be very helpful. Worried you’re not using social media to your full advantage? Here’s some mistakes you should avoid.
Tags: Social Media Marketing
Website traffic often goes down in the summer. This creates a perfect window to give your website a little revamping! Changes to your website in the summer are a great idea because they can go somewhat unnoticed, while making improvements that will improve traffic to your site. Here are some ways you can freshen up your website this summer.
Inbound marketing is an important strategy to grow your business in today’s world. Studies have shown that the ever-adapting strategy is able to target customers as they change the way they shop. Because this strategy is so important, there is a lot of information out there about the approach. Here are some of the top misconceptions that people have about inbound marketing tactics.
You Can’t Measure ROI
Many people believe that because inbound marketing is somewhat of an inexact science, you can’t measure the ROI. Fortunately, closed-loop analytics make it very easy to measure ROI. Content optimization tools like Hubspot make it easy to track, which clicks convert into customers. These tools make it easy to analyze data and strategize ways to improve ROI.
Tags: Inbound Marketing
In the summer, everyone wants to be off their computers and outside enjoying the weather. It’s no surprise, then, that web traffic is significantly lower in the summer. There are some ways, though, to curb this drop in traffic. Read below to find out some common reasons for decreased summer web traffic and how to combat it.