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20 Stats to Help You Plan Your 2020 Marketing Strategy [Infographic]

Posted by Dean Ravenola on Thu, Oct 17, 2019 @ 01:38 PM

2020 is fast approaching, is your marketing strategy ready? It's not like you can recycle the same plan you used last year. Marketing tactics constantly need to be adjusted in order to keep up with social media and marketing technology as it continues to develop. By analyzing marketing data and trends from 2019 we can predict which marketing strategies are likely to succeed, and just as importantly, which are doomed to fail.


To help you prepare for 2020, ImageWorks has created a convenient infographic with 20 statistics that you should take into account when formulating your marketing strategy for next year.

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Topics: SEO Tips, SEO strategy, content marketing strategy, Infographics, Social Media Strategy, marketing technology, marketing tech, 2020 Marketing, Digital Marketing 2020

Quick Tips to Help Customers Find Your Website

Posted by Brandon Choquette on Fri, Oct 11, 2019 @ 11:45 AM

 Whether you're a new marketer or a veteran, you know that it's important to attract visitors to your site. However, sometimes it's easier said than done. You're worried about a myriad of other things like getting bottom-line results or keeping up with the latest marketing trends, so it's easy to forget about that first step. The key to making it a priority in your marketing strategy is to believe that generating traffic is possible. Increasing website traffic and visitors doesn't have to be a gamble-- there are a few secure ways people do it. To make sure you are aware of these tips, we have broken down some of the most effective ways you can generate traffic to your website

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Topics: SEO Marketing, Paid Search Management, SEO Factors, Google My Business, Adwords

Step Into the ImageWorks Office With Matthew Trant

Posted by Dean Ravenola on Tue, Oct 08, 2019 @ 11:36 AM

 

Matthew Trant is the V.P. of Digital Marketing & Analytics here at ImageWorks LLC and I recently had the pleasure of interviewing him.

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Topics: marketing, Website success, internet marketing tips, CT Inbound Marketing, Google Analytics, Digital Marketing Tips, interview, ImageWorks Interview

How to Plan Your Marketing Strategy for 2020

Posted by Dean Ravenola on Mon, Oct 07, 2019 @ 12:00 PM

2020 is fast approaching, is your marketing strategy ready? Based on developments in technology and marketing trends, experts are already making predictions on what marketing strategies will be the most successful next year. Whether you are a marketing specialist or small business owner, you won't want to miss out on these marketing tips for 2020.

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Topics: Digital Marketing Trends, Inbound Marketing Strategy, marketing technology, 2020 Marketing, Digital Marketing 2020, VR, AR

The Ultimate Guide to Increasing Your Web Traffic

Posted by Dean Ravenola on Thu, Oct 03, 2019 @ 09:20 AM

Driving more traffic to your website can be a frustrating endeavor for many business owners. Entrepreneurs want to focus their time and energy on running their business, not promoting their website. However, most business owners do not realize that it is all intertwined. Increased website traffic can bring in more leads and ad space is far more profitable the more people you have regularly visiting your site.

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Topics: SEARCH TRAFFIC, drive traffic, website traffic, Blog Traffic, Web Traffic, Increasing Social Media Reach, increasing web traffic

Four Developments That Will Transform Digital Marketing Tech Strategy

Posted by Dean Ravenola on Tue, Oct 01, 2019 @ 09:19 AM

According to trends observed in the Gartner Hope Cycle for Digital Marketing and Advertising Report for 2019, four emerging technologies that have the capacity to change the way marketers run their technology ecosystems. If you haven't heard of them yet, now is the time to start doing some research. By adopting some of this tech early, you might be able to stay ahead of the curve. Here are the four technologies that will soon be disrupting the marketing landscape.

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Topics: digital marketing, Marketing Personalization, 2019 Digital Marketing, marketing technology, marketing tech

The Most Important Key Marketing Indicators for SEO

Posted by Dean Ravenola on Fri, Sep 27, 2019 @ 09:21 AM

There are several different KPI's to keep an eye on when it comes to SEO. These indicators can help you keep track of the effectiveness of your marketing campaign so that you can make adjustments in any areas that are performing below expectations. There is a long list of KPI's that you should pay attention to when marketing, but here are our top picks for some of the most important key performance indicators to watch for SEO.

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Topics: SEO, SEO Tips, SEO strategy, seo performance, SEO Company, SEO Marketing, SEO Basics, SEO Trends, User Interaction and SEO, SEO in 2019

Google Ads Average Position is Going Away. Are you Ready?

Posted by Matt Trant on Thu, Sep 26, 2019 @ 12:26 PM

Starting October 1st 2019, Google will no longer be offering average position as a metric in Google Ads.

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Topics: Paid Search, Changes to Google, Google Ads

6 Digital Marketing Events to Attend Before 2019 Ends

Posted by Dean Ravenola on Thu, Sep 26, 2019 @ 10:30 AM

The most productive days you will ever have out of the office will be at digital marketing conferences. These events are great opportunities to learn new skills, gain more marketing knowhow, and make valuable connections. In the coming months, a plethora of digital marketing conferences are being held across the United States. With so many great digital marketing events to choose from, it can be difficult to narrow down which ones you should attend. Here are our top six digital marketing conferences to catch before the end of 2019.

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Topics: Social Media Marketing, marketing, Web Marketing, Digital Marketing Trends, 2019 Digital Marketing, Digital Marketing Events, marketing conferences

5 Important Website Design Mistakes to Avoid Like the Plague

Posted by Brandon Choquette on Tue, Sep 24, 2019 @ 09:51 AM

The presentation of a website's homepage is the first thing a visitor sees, so if it is confusing, or aesthetically unappealing, it may be the last thing they see on your site. A website should be clean, easy to navigate and read, prompting visitors to click through content and return for more. There are certainly many nuances to creating an effective and attractive site, and avoiding these web design mistakes will definitely help you along the way.

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Topics: web design mistakes

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