Image Works LLC Blog

8 Ways To Create an Effective Email Marketing Strategy

Posted by Catherine Hatch on Mon, Jul 24, 2017 @ 10:30 AM

Email marketing is a great way to grow your business. Emails can help build trust among your clients and strengthen your relationships. It’s a great way to reach people on various devices after they leave your site. In order to fully take advantage of email marketing, it’s important to make sure your strategy is effective. Here are some ways to improve your email marketing strategy. 

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Tags: email marketing best practices, Inbound Marketing, email marketing

Why Should I Outsource my PPC Management?

Posted by Jeffrey Cohen on Fri, Jul 21, 2017 @ 02:40 PM
Ah Yes. The age old question: "Should I outsource my PPC Management, or do it myself?"

As a 20 year old Connecticut, New York, and Boston based digital marketing firm, we've seen hundreds of business owners try to handle their  own Google Adword and PPC campaigns without the guidance of a PPC professional.
 
From the business owner's perspective, I can understand the urge to keep costs low and try to keep things in house. But what is the real cost of venturing off into unknown territory? Why on Earth would I pay an agency to manage my PPC when I can create a Google Adwords account all by myself?  T he answers here would be the same answer you would probably give to someone who wants to avoid paying YOU for what you specialize in. For example: “ Why pay a lawyer a percentage of any settlement I might receive when I can just go to court and keep everything?” Because, in the end, we all know what happens.   Our attempts to to save money will actually cost more than we could have imagined. We don't know what we don't know, and there is no way to measure how expensive this lesson can be.
 

The reality of PPC management is that it's incredibly difficult, very deep, and obfuscated by Google intentionally. Compounded by the fact that competition among business classifications can be tough,  unless you have someone that really knows that they are doing handling your campaign, you are going to waste countless hours and huge amounts of money, while making a tremendous number of mistakes. The learning curve here is not to be understated.

Poorly run PPC campaigns end up wasting time (how do you quantify THAT loss?), the marketing dollars you are putting towards your campaigns,  and most importantly add to the cost of lost opportunity by missing out on potential new clients! Running a Google Adwords campaign and running a successful one are two very different things.

So why should you outsource your PPC management?  Because the company you hire to run your paid search campaigns understand all of the following:

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Tags: PPC, Paid Search, Paid Search Management

8 Questions to Ask When Creating Buyer Personas

Posted by Catherine Hatch on Fri, Jul 21, 2017 @ 11:45 AM

To properly target your content, it’s important to consider your buyer personas. Your content should be speaking the language of your buyer personas and focus on addressing their problems. In order to create your buyer personas, you need to create an accurate idea of every aspect of your potential buyer. Here are some questions to ask when creating your buyer personas.

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Tags: buyer personas, content marketing strategy

7 Tips for Writing Effective Social Media Copy

Posted by Catherine Hatch on Tue, Jul 18, 2017 @ 11:30 AM

Social media is an important part of branding and promoting your business. However, if your social media isn’t done right, it will be of no use to you. Ineffective social media can be harmful to your business, as potential customers are less likely to trust your brand. In order to make your social media effective, it’s important to properly construct each post. Here are some tips for writing effective copy on your company’s social media channels. 

1. Get Personal

It’s important to remember the social part of social media. Users are on social media to interact with others in an informal way. Leave the business rhetoric behind and focus on your audience. Use first person words like “I” and “we” to make your posts feel more personal and address your audience directly. Keeping your posts personal is the most effective way to get your message across on social media.

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10 Tips to Write More Effective Ad Copy for Paid Search

Posted by Matt Trant on Wed, Jul 12, 2017 @ 10:35 AM

So, you’ve mapped out your Google Ad, scoured through demographic data, personas and keyword planners to determine the optimal keywords for each of your ad groups. You even have a basic understanding of how to match your landing page for your campaign. Think that’s enough to rein in customers for years to come? It’s not.

You still need to write a memorable ad that invites customers to click. A poorly written ad that does not incorporate best practices can come off as spam or simply unappealing.

Writing Google Ads is a nuanced art. Even if your copywriting skills fall well below the titans of your industry, you too can make ads that get click-throughs and results.

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Tags: Copywriting Tips, Paid Search, Ad Copy

What are the Most Common Misconceptions About SEO?

Posted by Catherine Hatch on Wed, Jul 05, 2017 @ 11:15 AM

Search engine optimization (SEO) is an important factor not only to increase traffic to your website, but to grow your business overall. Because most searchers don’t click past the first page of results, it’s crucial that your site ranks well in search engines. Despite its importance, many people aren’t taking advantage of SEO and don’t fully understand the process and what it can offer. Here are some of the most common misconceptions about SEO.

Google is the Only Search Engine That Matters

It’s a well-known fact that Google is the most popular search engine. For this reason, it’s a good idea to focus your efforts on Google. However, forgetting about other search engines can be a mistake. Bing and Yahoo combined make up about 30% of web searches. Because Bing powers Yahoo’s searches, focusing your efforts on one will improve your rankings on both. 

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Tags: SEO, Search Engine Optimization

Social Media Mistakes Your Business Should Avoid

Posted by Catherine Hatch on Mon, Jul 03, 2017 @ 11:15 AM

Social media marketing is a great way to promote your brand and grow your business. However, unless you’re doing it right, it won’t be very helpful. Worried you’re not using social media to your full advantage? Here’s some mistakes you should avoid.

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Tags: Social Media Marketing

7 Ways to Freshen Up Your Business Website This Summer

Posted by Catherine Hatch on Fri, Jun 30, 2017 @ 11:28 AM

Website traffic often goes down in the summer. This creates a perfect window to give your website a little revamping! Changes to your website in the summer are a great idea because they can go somewhat unnoticed, while making improvements that will improve traffic to your site. Here are some ways you can freshen up your website this summer.

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Tags: CT web design, Business Website, Website Updates

What are the Top Misconceptions About Inbound Marketing?

Posted by Catherine Hatch on Wed, Jun 28, 2017 @ 12:05 PM

Inbound marketing is an important strategy to grow your business in today’s world. Studies have shown that the ever-adapting strategy is able to target customers as they change the way they shop. Because this strategy is so important, there is a lot of information out there about the approach. Here are some of the top misconceptions that people have about inbound marketing tactics.

You Can’t Measure ROI

Many people believe that because inbound marketing is somewhat of an inexact science, you can’t measure the ROI. Fortunately, closed-loop analytics make it very easy to measure ROI. Content optimization tools like Hubspot make it easy to track, which clicks convert into customers. These tools make it easy to analyze data and strategize ways to improve ROI.

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Tags: Inbound Marketing

Why Is My Website Traffic Lower in the Summer?

Posted by Catherine Hatch on Fri, Jun 23, 2017 @ 10:12 AM

In the summer, everyone wants to be off their computers and outside enjoying the weather. It’s no surprise, then, that web traffic is significantly lower in the summer. There are some ways, though, to curb this drop in traffic. Read below to find out some common reasons for decreased summer web traffic and how to combat it.

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Tags: Web Traffic, Summer