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How Does Your Website’s Domain Affect its SEO?

Posted by Catherine Hatch on Tue, Aug 14, 2018 @ 10:30 AM

Every aspect of your website has an impact on its SEO. Google scans your entire website to determine its ranking, including every page, every piece of content, your images, footnotes, and even your domain. Although your domain is no longer as important of a factor for SEO as it once was, it will still impact your Google ranking. We’ve compiled a list of the ways in which your website’s domain can impact its SEO. Read below to learn more.

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Topics: SEO, Website Domains, SEO Factors

The Inbound Marketing Process: How to Get Started

Posted by Catherine Hatch on Thu, Aug 09, 2018 @ 10:30 AM

Inbound marketing is one of the most important things you can do to build your business’s online presence. However, the process is very long and slow-moving, relying on creating content over time and slowly building your company’s reputation and presence on Google. Although inbound marketing is important and invaluable, many companies are intimidated by the amount of work it takes to start the process.

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Topics: Inbound Marketing, Inbound Marketing Start Up Process

How to Improve Call to Action Click Through Rates

Posted by Catherine Hatch on Tue, Aug 07, 2018 @ 10:15 AM

A call to action on your blog post or web page is extremely valuable to both you and your reader. Your reader will receive content or a service that they will find beneficial, while you will receive their contact information to help usher them into the transition from lead to customer. It’s important to have calls to action on your web pages, but they will not offer any of these advantages if your visitors don’t click on them! If you’re looking to improve the click through rates for your calls to action, we have the tips that can help!

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Topics: call to action, Call to Action Button

10 Signs Your Website Needs a Redesign

Posted by Catherine Hatch on Thu, Aug 02, 2018 @ 11:15 AM

The Internet and technology move quickly, meaning people are often updating their websites. If your website has not been updated in a while, it might be time for a redesign. If you’re finding your site slow, unresponsive, or just generally unattractive, a redesign can be just the thing you need to make your website new and appealing again. If you’re wondering whether it’s time for a website redesign, look for these ten signs.

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Topics: website redesign, Website Rebuild, Old Websites

The Consequences of Inactive Social Media Accounts

Posted by Catherine Hatch on Tue, Jul 31, 2018 @ 10:15 AM

It’s no secret that social media is an important part of a business’s online presence. However, for many businesses, it can be difficult to make social media a priority, especially if they’re unfamiliar with it. In these cases, businesses will set up social media accounts, create a few posts, then fall behind on posting and, eventually, neglect the accounts completely. When businesses get behind on social media, the question arises: is it better to have accounts that aren’t being used than to not have accounts? We’ve broken down the consequences of inactive social media accounts and what you can do if you fall behind.

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Topics: Social Media Marketing, Bad Social Media, Inactive Social Media

7 Tips to Reduce Your Website’s Page Loading Time

Posted by Catherine Hatch on Thu, Jul 26, 2018 @ 11:15 AM

One of the most important (and overlooked) factors to a successful website is your page loading speed. When your site takes a long time to load, it won’t just reduce your conversion rates, it can make people leave your page before they even look at it. In fact, according to Google, 53% of users will leave a mobile page if it takes longer than 3 seconds to load. For this reason, it’s essential to the success of your site to take proper steps to ensure the fastest possible loading speed for your website. We have the tips that can help!

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Topics: website redesign, web design, Website Loading Speed

How Social Media Can Affect Your Site’s SEO

Posted by Catherine Hatch on Tue, Jul 24, 2018 @ 10:15 AM

As social media sites continue to dominate the Internet, it’s important to consider these outlets in any digital marketing strategy. Many companies have turned to Facebook and Twitter with high hopes of drawing in legions of dedicated consumers. Unfortunately, the "build it and they will come" mentality doesn't reach it's aspirations. 

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Topics: Social Media Marketing, Social Media Strategy, SEO Trends

5 Steps to Increase Your Social Media Reach

Posted by Catherine Hatch on Fri, Jul 20, 2018 @ 10:15 AM

For most businesses, the obvious goal of social media is to increase sales. However, with the recent decline in organic social media traffic, marketers, business owners, and users alone are left wondering, how do I increase my social media reach? 

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Topics: Social Media Strategy, Increasing Social Media Reach, Social Media Tips

How the Importance of Google Rank Has Changed

Posted by Catherine Hatch on Wed, Jul 18, 2018 @ 11:44 AM

Google algorithms are constantly changing, meaning SEO strategies are constantly changing as well. Among the more recent changes that Google has made is the decreasing importance of keyword ranking. The days of keyword stuffing to improve your rank are over. In fact, the idea of keywords is becoming largely irrelevant. For this reason, Hubspot and many other digital marketing tools are removing their keyword ranking tools. As Google shifts its emphasis away from keyword rank, smart SEO strategists will do the same. Here’s everything you need to know.

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Topics: Search Engine Optimization, Google Ranking, Changes to Google, SEO Trends

How to Create Buyer Personas for Your Marketing Strategy

Posted by Catherine Hatch on Thu, Jul 12, 2018 @ 10:15 AM

Content marketing is an essential part of successful businesses’ online marketing strategies. When creating content, it’s important to consider your target buyer personas to tailor your content appropriately. When establishing buyer personas, you need to consider every aspect of their character to make sure you address every interest and concern that could possibly be raised. Read below to learn how to create fully-formed buyer personas that will help you target your digital content.

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Topics: buyer personas, Creating Buyer Personas

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