Social media marketing is a great way to promote your brand and grow your business. However, unless you’re doing it right, it won’t be very helpful. Worried you’re not using social media to your full advantage? Here’s some mistakes you should avoid.
Forgetting to Create a Plan
The most important aspect to social media marketing is having a strategy. You should always start by creating buyer personas and figuring out your target audience. Once you’ve identified whom it is you’re talking to, you’ll be able to produce more targeted content. If you don’t create a plan, your content will seem random and yield fewer results.
Paying for Followers
You might think that buying followers is a good way to boost your social media numbers. It’s important to remember that your sheer number of followers doesn’t matter all that much. You want members of your target audience following you, because ultimately you want to interact with current and potential customers. Having a high number of followers that aren’t customers won’t help your business, and if anyone figures out that you’ve paid for your followers, it’ll hurt your credibility.
Inconsistency in Your Posting Schedule
You should be posting constantly! On Facebook and LinkedIn, you should really be posting at least once a day. On Twitter, it’s a good idea to post somewhere between 5-7 times per day. Consistent posting is a great way to constantly promote your business. It shows your customers that you want to be engaged in the conversation and never take your eye off the ball. No one wants to follow an account that goes silent for days or weeks at a time. On the other hand, posting too frequently isn’t a good idea either. Posting too much content can be perceived as spamming. Additionally, if you’re posting 10+ times per day, your content probably isn’t that targeted.
Using Automated Posts
Automated posts that aren’t personalized and just give a link to your site aren’t a good idea. People can tell when a post is automated, and they don’t want to read it. Posts like these make your social media look unstructured and can often be perceived as spam. Automated posts won’t result in a higher click through rate, and they won’t help generate leads. All in all, they’re just a bad idea. Add some personal flare instead! Your customers will respond to putting a face to the company.
Cross Platform Posts
You should utilize every social media outlet available to you. However, it’s not a good idea to construct a single post and post it to every platform. Across the different social media platforms, people consume information in different ways. When someone is on Twitter, they want to absorb small bits of information quickly. Additionally, Twitter is the best place to make use of hashtags. On Facebook, people are willing to read more content and are more likely to respond to pictures and videos. Therefore, a single post will not work in all different platforms. Instead, carefully craft each post to suit the needs of the specific social media outlet you’re working with.
Failing to Respond to Comments or Posts
When a customer or potential customer takes the time to engage with you on social media, you should respond! Engaging with customers in this way makes them feel important and ensures that their input matters. Even if you’re a small business and it takes you a day to respond to a customer, do it anyway! When people feel like you’re willing to engage with them, your company appears more trustworthy and people are more likely to want to do business with you.
Failing to Share Your Blog On Social Media
Writing a blog is a great way to market your company and increase web traffic to your site. However, it’s important to make sure that you’re promoting your blog in every way you can. Share your new blog posts on every social media outlet. It’s also a good idea to re-share older blog posts to keep them relevant. The more you promote your blog, the more web traffic your site will get.
ImageWorks LLC | Social Media Management
Does managing your social media seem a little too overwhelming or time consuming? Don’t be afraid to call in the experts! From restaurants to manufacturers, our team at ImageWorks,LLC., has experience in creating, growing, and managing social media accounts in a widespread variety of industries providing prominent ROI and a next- level tier of customer service and engagement. Contact us today!
