Image Works LLC Blog

How Can Explainer Videos Improve Conversion Rates?

Posted by Jeffrey Cohen on Tue, Apr 18, 2017 @ 10:20 AM

 Online videos have experienced explosive growth in recent years, due in part to the fact that Google's algorithm for search rankings evaluates the amount of time visitors stay on your websites.

Explainer videos are an affordable and effective method for improving conversion rates,  clarifying your product or service, and boosting your sales. 

Continue reading to learn how an explainer video can improve conversion rates for your website.

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Tags: Video Marketing, 2017 Marketing tips, Explainer Videos

What Are The Top Digital Marketing Trends For 2017?

Posted by Brandon Choquette on Wed, Dec 07, 2016 @ 02:02 PM

2017 will certainly bring in a slew of new changes to marketing strategies across the country.  One of the most important factors that affect your decision process for selecting a digital marketing company is that they pay close attention to what’s trending and creating impact. Since digital marketing trends vary from year to year, it’s crucial for marketers to stay vigilant.

Consumers are engaging with new technology at an alarming rate, admittedly faster than most marketers can keep up with. As digital makers, we reviewed the past year and performed some basic research into current global trends to see how they’ll affect our predictions for 2017. While 2016 heralded a seismic change in the mobile landscape, what does 2017 have on tap for digital marketers?

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Tags: Facebook for Business, 2017 Marketing tips, Digital Marketing Trends