With each passing year, digital marketing becomes increasingly important to the success of small businesses. In order to stand out and reach customers, small businesses need to make use of the latest digital marketing trends. Smart business owners understand this need and will increase their digital marketing efforts this year. Infusionsoft surveyed 1,000 small businesses in October of last year to learn about their plans for digital marketing in the New Year. Check out the infographic below to see the results!
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Social media outlets are constantly changing their layouts and algorithms to try to improve user experience. As these platforms change, social media marketing needs to evolve with them to stay relevant. Successful marketers understand these changes and stay informed on the latest social media trends. Here are some of the trends that will be popular in 2018.
1. Growth of Live Video Content
Live video content has been growing in popularity over the last few years. In 2018, this trend will continue. According to Facebook, live videos receive six times the engagement that normal videos receive. Live videos create the opportunity for a shared viewing experience between different users, which can foster a sense of community. Live video content is a great way to humanize your brand and encourage engagement with your content. As live video content grows in popularity, successful marketers will increase their use of this tactic to stay relevant.
Digital marketing tactics are constantly evolving to keep up with the constantly changing habits of Internet users. As the way people use the Internet changes, smart digital marketers change too. As digital marketing tactics evolve, old tactics that once yielded results need to be left in the past in favor of new practices. Here are some of the older trends that you should leave behind in the New Year!