You’re an expert in your own business, and your website has the power to host hundreds of pages of your insight for a huge audience. Every single one of those pages is an opportunity to reach new customers, communicate your message, and shape the industry conversation.
Image Works LLC Blog
Crafting a business blog is important to gain loyal customers and grow your business. You should aim to entertain and inform the reader to help answer their questions about specific topics related to your industry. This article discusses how to craft the perfect business blog to generate more leads and boost online sales.
The art of blogging is a complex skill to master. The end goal of every blog post is to provide the world with blog content that readers want to engage with. At the beginning your blog is like a blank canvas; you could do anything on your canvas. The tricky part about it is would your readers read just anything?
If you haven't figured it out by now, content is a very useful (and necessary) part of the wonderful world of inbound marketing. Many successful companies use content in a number of ways including videos, blogs, and infographics to improve their lead generation and to grow their businesses. For many inbound marketers however, business blogging has become one of the most effective platforms for publishing and maintaining great content.
You just published a new post on your blog? That's great. Did you read a bunch of blogging tips before you wrote it? I bet your content is perfectly organized and well-written. And good thing you used tons of keywords throughout your content for search engine optimization. That's the key to steadily increasing your blog traffic. Like a gazillion people will immediately worship you and your inspiring posts!
Search engine optimization is by far one of the most important jobs that any marketer handles. However, that doesn't always mean that it is also the easiest of tasks to take on. As soon as you've got your tactics mastered, it seems like Google makes an algorithm update and it's time to start all over again! How will you determine what matters and what doesn't when SEO best practices can change in an instant?
Writing a blog post isn't always the easiest of tasks, and sometimes when you really push yourself, you find that the quality of work can suffer. When you sit down to write a blog, sometimes it's best to keep in mind that there are certain guidelines you should follow if you want to come up with some truly great quality content.
Every blog should have a clear purpose, after all blogging is a tool that you are using in order to gain a rapport with your customers, website visitors, and prospective buyers. A blog should never be aimless, or left in shambles, or worse published half finished (gasp). You have to feel comfortable with your topic to ensure you will produce the best quality content you can. Coming up with a topic is hard stuff, we feel your pain, and trust me when I say that no one here has ever come in on a Monday morning (or any day really) and said, "I know what I want to blog about today yay!" Picking a blog topic takes planning, research, and time to select, and shouldn't be taken lightly. After all, it could be the difference between people reading it, or not. Need help getting started? Take a look at ImageWorks' best blog topic choosing practices!
Traffic is something every internet marketer or blogger needs to survive online. It's not always kittens and rainbows, (although we'd like it to be) and sometimes you put a painstakingly enormous amount of time into a post only to find out nearly no one has viewed it. You have a stellar topic, an epic title and some solid content. So, where did it go wrong? The blogosphere is a big, busy world. With over 100 million blogs (and growing) it can be easy for your blog to go unnoticed.
What's the hardest part about blogging? Well, there are a few things. First, there's the topic. Consistently thinking of fresh content ideas that an audience will be interested in isn't easy. Next is the title. Coming up with a catchy, intriguing, shareable title can send even the best writers straight to the nut house. Immediately after the title it doesn't get much easier; the first sentence is no walk in the park, either. Your title may be good enough to get a reader's attention, but if your first sentence stinks, they'll never read through your post and all that hard work is gone to waste.