Maintaining a blog is a great way to promote your website and your brand image, while offering your site visitors valuable content. So, you go ahead and create a blog and now you have invested a lot of time into creating some really powerful gripping content; however, now you are stuck in the mud, as you are not sure how well your blog is performing. Well, in this post we will discuss six key metrics that will help you to evaluate and measure the success of your blog.
If you haven't figured it out by now, content is a very useful (and necessary) part of the wonderful world of inbound marketing. Many successful companies use content in a number of ways including videos, blogs, and infographics to improve their lead generation and to grow their businesses. For many inbound marketers however, business blogging has become one of the most effective platforms for publishing and maintaining great content.
Every blog should have a clear purpose, after all blogging is a tool that you are using in order to gain a rapport with your customers, website visitors, and prospective buyers. A blog should never be aimless, or left in shambles, or worse published half finished (gasp). You have to feel comfortable with your topic to ensure you will produce the best quality content you can. Coming up with a topic is hard stuff, we feel your pain, and trust me when I say that no one here has ever come in on a Monday morning (or any day really) and said, "I know what I want to blog about today yay!" Picking a blog topic takes planning, research, and time to select, and shouldn't be taken lightly. After all, it could be the difference between people reading it, or not. Need help getting started? Take a look at ImageWorks' best blog topic choosing practices!
Traffic is something every internet marketer or blogger needs to survive online. It's not always kittens and rainbows, (although we'd like it to be) and sometimes you put a painstakingly enormous amount of time into a post only to find out nearly no one has viewed it. You have a stellar topic, an epic title and some solid content. So, where did it go wrong? The blogosphere is a big, busy world. With over 100 million blogs (and growing) it can be easy for your blog to go unnoticed.