You’re an expert in your own business, and your website has the power to host hundreds of pages of your insight for a huge audience. Every single one of those pages is an opportunity to reach new customers, communicate your message, and shape the industry conversation.
Image Works LLC Blog
Whether you are a business owner or employee, chances are you've by now witnessed the influence and power that web and social media presence have on our brands. Blogging for business is an asset too great to skim over.
Have you already been blogging for business? Check out these other helpful tips below.
If you haven't figured it out by now, content is a very useful (and necessary) part of the wonderful world of inbound marketing. Many successful companies use content in a number of ways including videos, blogs, and infographics to improve their lead generation and to grow their businesses. For many inbound marketers however, business blogging has become one of the most effective platforms for publishing and maintaining great content.
If you're new to the whole business blogging scene, it may be a little frightening at first glance. Writing, creating, and posting content all on your own that you've created on a weekly basis? Yikes, did you bite off more than you can chew?
Blogging has proven to be an extremely advantageous resource that can demonstrate to your customers your company's value. Many companies that have implemented a content strategy such as blogging, find that they are able to more effectively drive traffic to their website, convert leads, build stronger relationships with their audience, and overall generate more business for their company.
So you've begun your blogging adventure, that's great! You've probably decided to make the move from traditional advertising to content marketing as you've heard (from countless sources) how beneficial inbound marketing can be when used properly.
Every blog should have a clear purpose, after all blogging is a tool that you are using in order to gain a rapport with your customers, website visitors, and prospective buyers. A blog should never be aimless, or left in shambles, or worse published half finished (gasp). You have to feel comfortable with your topic to ensure you will produce the best quality content you can. Coming up with a topic is hard stuff, we feel your pain, and trust me when I say that no one here has ever come in on a Monday morning (or any day really) and said, "I know what I want to blog about today yay!" Picking a blog topic takes planning, research, and time to select, and shouldn't be taken lightly. After all, it could be the difference between people reading it, or not. Need help getting started? Take a look at ImageWorks' best blog topic choosing practices!