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Google Ads Average Position is Going Away. Are you Ready?

Posted by Matt Trant on Thu, Sep 26, 2019 @ 12:26 PM

Starting October 1st 2019, Google will no longer be offering average position as a metric in Google Ads.

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Topics: Paid Search, Changes to Google, Google Ads

How the Importance of Google Rank Has Changed

Posted by Catherine Hatch on Wed, Jul 18, 2018 @ 11:44 AM

Google algorithms are constantly changing, meaning SEO strategies are constantly changing as well. Among the more recent changes that Google has made is the decreasing importance of keyword ranking. The days of keyword stuffing to improve your rank are over. In fact, the idea of keywords is becoming largely irrelevant. For this reason, Hubspot and many other digital marketing tools are removing their keyword ranking tools. As Google shifts its emphasis away from keyword rank, smart SEO strategists will do the same. Here’s everything you need to know.

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Topics: Search Engine Optimization, Google Ranking, Changes to Google, SEO Trends

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