When initially marketing your brand, you'll have to make a lot of decisions. You'll need to design a logo, create an outline for your website, and decide on the color scheme that will best represent your brand. When you're making so many decisions at once, choosing colors might seem like a small matter. However, the colors you choose for your brand are an essential part of the message you want to send to your target audience. Therefore, when you choose your colors, you should consider how people react to different colors and color schemes. Marketo has created a handy infographic to help illustrate people's reactions to different colors and how to choose the right color scheme for your brand. Check it out below!