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How to Stand Out in a Sea of Online Marketing Content

Posted by Catherine Hatch on Thu, May 30, 2019 @ 10:35 AM

Content marketing is one of the most successful strategies to promote your website and your business online. However, the success of content marketing isn’t exactly a state secret. Because so many different companies, websites, and agencies attempt content marketing, there is a virtually infinite stream of content on the Internet for any topic you can think of. To be successful in this environment, it’s not enough to simply use content marketing. The most successful businesses create content that can stand out from the endless sea of content on the Internet. How can you create content that will stand out from the crowd? We have the tips that can help!

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Topics: content marketing strategy, Content creation

5 Tips to Create Content Your Customers Care About

Posted by Catherine Hatch on Wed, May 08, 2019 @ 10:30 AM

Creating quality content that is meaningful to your customers is the best way to succeed in inbound marketing. Quality, meaningful content not only encourages your customers to read because they actually care, but it will also improve your SEO rankings. In a world where Google bases its rankings on the quality of the website content, it’s essential to produce the best quality content you can. We’ve created a list of tips to help you create meaningful content that your customers want to read.

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Topics: Content creation, Inbound Marketing Strategy

5 Tips to Create More Meaningful Content

Posted by Catherine Hatch on Mon, Jan 29, 2018 @ 10:15 AM

content creationCreating meaningful content has always been the best way to increase engagement. However, social media outlets such as Facebook have shifted their focus toward content that matters to its users, making meaningful content even more important. In order to maintain visibility in social media platforms and increase your engagement, meaningful content is an essential part of your marketing strategy. Here are some tips to help you create more meaningful content today!

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Topics: Blogging for Business, Content creation

How Do I Create A Blog Post People Will Enjoy Reading? (Infographic)

Posted by Jeffrey Cohen on Wed, May 10, 2017 @ 11:34 AM

How do I create a blog post? What do people actually want to read? Is it okay to "be myself" when writing? These are just a few of the many questions you may find yourself asking before creating a blog for your business or brand. Luckily, you're not crazy and you've come to the right place for some answers!

There's no question that it's a great idea to create a blog post for your business. 77% of Internet users read blogs (source) and 61% of U.S. online consumers have made a purchase based on recommendations from a blog (source). Whether you're selling a product, promoting a service or just sharing a piece of your mind, there's a great chance for your content to make an impact considering, 346 million people read blogs throughout the world (source).

Below you will find the "blogging food groups". These groups stress the importance of a well-balanced blog. From statistical and how-to content to amusing stories and light-hearted humor, be sure to consider this dosage of "portion control" to ensure that you create a blog post people will enjoy reading! 

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Topics: content strategy, Content creation

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