Inbound websites should be structured based on a few principles. You want your website to engage with users like the kind of engagement they would have if they set their foot into your store. You want to address their interests, their pain points, and provide them with ideas and solutions. Your website needs to take visitors through their own personal buyers journey.
Using a content management system (CMS) to power your website could be one of the greatest investments your business makes. Your website is one of your main tools for communicating with your customers and you need to make sure they love it and can intuitively follow the design and navigation. However, that does not mean that you need to get bogged down with technical details. A content management system combines publishing power with simplicity so that you still have time to concentrate on improving your business. Here are five key benefits of using a CMS to run your business website.
ImageWorks has had the opportunity to work with many different clients over the past 14 years. Regardless of the type of industry, we have found a common problem when it comes to website redesign, is that many times businesses don't know what they want. While they recognize the fact that their website could use an update, using phrases like, "make it pop" and, "give it some flavor," doesn't exactly help to pinpoint what needs to be done. Before you begin your web development project, you'll want to have a clear idea on how you want your site to turn out. The following is an excerpt from our "Ten Things to Address Before You Being Your Web Development Project Checklist." Click here to download the full guide on how to plan your website redesign.
ImageWorks does web design in Connecticut, but works with clients from all over the United States. No matter their geographical location, one of the first questions we receive in terms of web design, is how much does a website cost. We don't blame them, of course. Everyone has a budget and every business is looking to make the most of their dollar. The problem is, there is not a simple answer to the question of how much does a website cost. Asking this question is like asking how much a house costs. What type of house are you interested in? What areas are you looking in? What are your requirements for this house? Who is building it? It's a very similar process for designing a website. The cost will ultimately be determined by what you need the site to do and who is building it.
In terms of the actual building process, there are many elements that must be considered when determining the final price.