Image Works LLC Blog

5 Tips to Humanize Your Marketing Content

Posted by Catherine Hatch on Tue, Dec 05, 2017 @ 11:39 AM

Strong marketing content is essential to the success of your brand. However, it’s important that your marketing content is human and personal in order to promote trust in your brand. When you humanize your marketing content, potential customers understand that there are real people behind your brand, setting you apart from your competitors. Here are some tips to help you humanize your marketing content.

1. Share Photos of Your Team

One of the best ways to show your customers that there are real people behind your brand is to show them off! Share photos of your team members around the office looking human. Take photos at events or parties and use funny antics in the office as photo opportunities. You should show your team members together as much as possible to demonstrate that there is a strong team of people behind your brand.

Read More

Tags: content marketing strategy, Humanizing Marketing Content

8 Questions to Ask When Creating Buyer Personas

Posted by Catherine Hatch on Fri, Jul 21, 2017 @ 11:45 AM

To properly target your content, it’s important to consider your buyer personas. Your content should be speaking the language of your buyer personas and focus on addressing their problems. In order to create your buyer personas, you need to create an accurate idea of every aspect of your potential buyer. Here are some questions to ask when creating your buyer personas.

Read More

Tags: buyer personas, content marketing strategy

Which Outdated Digital Marketing Strategies Should You Abandon In 2017?

Posted by Brandon Choquette on Wed, Jan 04, 2017 @ 08:00 AM

What's the most challenging aspect of leveraging digital marketing strategies for your business? The constant changes. Unlike other sectors, digital marketers are subject to unexpected updates and industry shifts-- at any time. Worst of all, if you're not quick enough to adapt, your business and livelihood could be at risk-- it's essential that you remain vigilant.

And, it's not just Google that online marketers need to worry about, but also the latest gadget innovations.

Read More

Tags: Keyword Strategy, content marketing strategy, Digital Marketing Trends

Is Your Content Marketing Strategy Like The Walking Dead?

Posted by Kelsey Ringuette on Wed, Aug 17, 2016 @ 11:00 AM

Do you feel that your content marketing strategy seems to be falling flat lately? You are stuck in the same grueling routine and what was once a creative process now seems to be a slow and mindless zombie. However, unlike the show The Walking Dead, there is a cure to bring your content marketing strategy back to life. 

Read More

Tags: content marketing, content marketing campaign, content marketing strategy