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Technology is constantly changing, meaning businesses are constantly updating their content marketing strategies to stay on top of the latest trends. This demand is even greater for B2B businesses, as they’re hoping to establish themselves as leaders in their industries to other leaders in their respective industries. Because B2B businesses are always looking to stay on top of the latest content marketing trends,  Business2Community posted a handy infographic to help keep B2B businesses informed. Check it out below!

Content marketing can be a powerful tool when used to its full advantage. It’s a great way to increase not only the quantity of the traffic to your site, but the quality as well. Getting new customers to your site is important for your business to grow, and it’s all about growth. Read below to find out how to use content marketing to attract new customers. 

You have a company and your marketing tactics seem to be working moderately well, but you want more. You’re looking to increase your site’s web traffic and acquire more customers overall. Sound like you? Blogging could be the solution you’ve been looking for to take your business to the next level. Businesses that blog to take advantage of inbound marketing techniques acquire 60% more customers according to a Hubspot survey. Still not convinced? Here are six reasons why creating a business blog can make a company more successful.

Necessary? We can't say for sure because there's always "that one" situation. Suggested? Absolutely! It is no secret that video marketing is on the rise exponentially and taking over our content marketing platforms near and far. From social media networks and web pages to digital billboards and other displays, there has never been a time where video marketing has played such an impactful role in the way brands get messages to their audiences. YouTube is now the 2nd largest search engine in the world, next to Google. YouTube processes more than 3 billion searches a month and 100 hours of video are uploaded every minute (source). If your content marketing strategy does not include video, it's time to get filming, or if thats not your specialty, contact a CT Video Marketing Agency! Check out the infographic (source) below to see some more eye opening information regarding the impact that video marketing is playing in todays market.

Around our office, it seems as if the first couple weeks of the new year flew right by. We've certainly hit the ground running! Giving ourselves a minute to breathe, we reflected back on the year behind us and soaked in some of the top changes in content strategy in 2016 which led visual marketing to sit amoung our top 3 most important methods for growing your brand this year.  While networking on social media, we came across this excellent infographic put together by Venngage. These statistics give us excellent insite to the marketing world around us and  provide a plethura of knowledge and opportunity for your business. This could be your year! Look below to learn more about how businesses harnesseing visual marketing have met success:

Do you feel that your content marketing strategy seems to be falling flat lately? You are stuck in the same grueling routine and what was once a creative process now seems to be a slow and mindless zombie. However, unlike the show The Walking Dead, there is a cure to bring your content marketing strategy back to life. 

If you blog, post on social media, and regularly update your website's SEO, you already have a content marketing strategy. Whether this is intentional or not, to stay alive in the marketing game, you need to set a goal and regularly find innovative ways to make your content shine brighter than the rest. Your content is more than a sales technique as it bridges the gap between your business and the consumer allowing them to get to know you on a deeper level. Building trust and customer relationships is developed by businesses with a strong content marketing strategy that constantly seek innovative ways to advance and highlight their efforts. 

1. How Much Do I Really Know About Content Marketing?

Content marketing is always updating and developing into something more, so it is important to do the research and keep yourself informed. Content marketing is is the practice of content including articles, web pages, blog posts, social media, videos, images, and infographics as a promotional vehicle for your business. Effective content marketing provides prospective customers with informational, entertaining, and relevant information, rather than using “salesy” jargon.

Should you be concerned with SEO in your content marketing efforts? The answer is a resounding yes. So, now you may be wondering why you need to keep SEO in mind when you're writing your content, and fortunately, the answer is quite simple. For many years, you could build a satisfactory SEO strategy around tricks and basic tactics, optimizing and banking on opportunism; however, that doesn't work anymore. Rather, now you must create engaging content. SEO provides an opportunity to blend science and analytics with creative content. So, how should you approach writing for your readers while still appeasing search engines? Well, you can take a look at our comprehensive approach to SEO in 2015. In the meantime, take a peak at this Brafton infographic to learn why content marketing provides a measurable boost towards improving your businesses' SEO efforts.