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The Most Important Key Performance Indicators for Digital Marketing

Posted by Dean Ravenola on Tue, Sep 17, 2019 @ 03:00 PM

Key performance indicators, or KPIs for short, are critical when trying to determine how successful your marketing campaign is. By keeping track of these indicators, your marketing team can ascertain out how to tweak your campaign to increase its effectiveness.

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Topics: conversion rates, Inbound Marketing Strategy, cost per lead, key performance indicators, cost per acquisition, market share, brand equity

5 Quick Tips To Refresh or Repurpose Old Blog Content

Posted by Brandon Choquette on Mon, Sep 26, 2016 @ 01:04 PM

Fresh content is at the heart of your inbound marketing and SEO efforts. Posting new, fresh, and engaging content helps users to find you, spreads the word about your brand, and can get people interested in what you have to say and offer. Now imagine being expected to crank out new content day after day and month after month with no sign of respite!

Even for gifted writers, that sounds quite daunting. What's a writer to do? The answer is simple: repurpose your best blog material and turn it into fresh, new material that can bring in more traffic and higher conversion rates. This tactic only works if you do it well, so take heed. This blog offers five quick tips to help struggling content creators to refresh or repurpose old blog content.

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Topics: SEO, blog post, content, CT Inbound Marketing, website traffic, Google, eBook, conversion rates

6 Quick Tips To Improve Landing Page Conversion Rates

Posted by Jeffrey Cohen on Fri, Sep 02, 2016 @ 11:30 AM

Landing pages are an essential aspect of all inbound lead generation efforts: every campaign effort that you run, event that you host and funnel offer that you create should be tied back to a landing page.

After driving traffic to your landing pages, you ought to make sure your design not only positively presents your brand but is also attracting and converting targeted traffic into qualified leads. We have designed hundreds of landing pages for our clients, and have learned quite a bit. Here are a few landing page design tips you can use to start converting more of your traffic.

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Topics: web design, ct content marketing, best practices, conversion rates, landing pages

6 Landing Page Tips To Boost Conversion Rates

Posted by Brandon Choquette on Wed, Dec 03, 2014 @ 02:50 PM

A fully optimized landing page is essential for your online lead generation efforts. Every online inbound marketing campaign you run should link back to a landing page. Successful marketers create landing pages void of distractions and they make it obvious for their sites' visitors to complete the desired action and convert a lead. This post will discuss six landing page tips and tricks to help boost your landing page efforts. Taken together, these tips can boost the performance of your landing page and turn your site into a lead generation machine.

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Topics: responsive web design, web design, conversion rates, landing pages

CT Web Design Basics: Increasing Your Conversion Rates

Posted by Jeffrey Cohen on Wed, Jul 18, 2012 @ 02:42 PM

If you happen to be a business-to-business (B2B) product or service provider with consistent traffic to your company Web site but your phone is not ringing, then you may have an issue with your conversions. That is, specifically, people see your information but they do not feel engaged.

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Topics: Lead Generation, Business Relationship, Buisness Conversions, conversion rates

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