Many businesses understand the importance of a good content marketing strategy to help grow your business. One of the most important parts of a strong content marketing strategy is the creation of quality content that your customers want to read. To produce quality content, you need a good copywriter. We’ve compiled a list of the top attributes that a good copywriter should have to help you find the right one to help grow your business.
When it comes to writing copy, many people think the task is easy. In reality, nothing could be farther from the truth! Strong copy is essential to a successful marketing strategy, which, in turn, is essential to the overall success of your business. However, every individual is not capable of writing strong copy. Therefore, it’s important to enlist the help of a strong copywriter who can produce compelling copy that will help grow your business. Here are some of the characteristics to look for in a good copywriter.
1. A New Perspective
On a daily basis, most people are bombarded with thousands of marketing messages. Therefore, most of us are used to blocking out these messages. A good copywriter can find a new angle to get people to pay attention. He or she should find an angle that resonates with an audience and find a larger story behind the message. Copy with a new angle is more likely to grab the audience’s attention and resonate.
We've said it before and we'll say it again, people can be lazy. Now we're not picking on anyone in particular, just the general human population - that's acceptable, right? The point is, when it comes to website content writing, you need to keep it simple. No one is going to stick around and read a website that has paragraph after paragraph of terrifying text. We know you have great information you want to share with your visitors, but it's important to remember you can't just word vomit it all onto your homepage. Sorry for the visual.
Website content writing is different from writing blogs or marketing offers. While all writing has a basic common denominator of best practices, website content writing is short and sweet, or at least it should be. If you are considering a website redesign or refreshing your website content, use the following tips that will help keep and convert your traffic!
ImageWorks does web design in Connecticut, but works with clients from all over the United States. No matter their geographical location, one of the first questions we receive in terms of web design, is how much does a website cost. We don't blame them, of course. Everyone has a budget and every business is looking to make the most of their dollar. The problem is, there is not a simple answer to the question of how much does a website cost. Asking this question is like asking how much a house costs. What type of house are you interested in? What areas are you looking in? What are your requirements for this house? Who is building it? It's a very similar process for designing a website. The cost will ultimately be determined by what you need the site to do and who is building it.
In terms of the actual building process, there are many elements that must be considered when determining the final price.
Of all the obstacles that can stall your Web Design project, (and there are quite a few...) the thing that seems to prevent Web projects from moving forward the most is content creation. As a CT Web design company, we have some tips for those of you who want to write your own Web copy.