Image Works LLC Blog

7 Characteristics of a Good Copywriter

Posted by Catherine Hatch on Tue, Sep 12, 2017 @ 01:53 PM

When it comes to writing copy, many people think the task is easy. In reality, nothing could be farther from the truth! Strong copy is essential to a successful marketing strategy, which, in turn, is essential to the overall success of your business. However, every individual is not capable of writing strong copy. Therefore, it’s important to enlist the help of a strong copywriter who can produce compelling copy that will help grow your business. Here are some of the characteristics to look for in a good copywriter.

1. A New Perspective

On a daily basis, most people are bombarded with thousands of marketing messages. Therefore, most of us are used to blocking out these messages. A good copywriter can find a new angle to get people to pay attention. He or she should find an angle that resonates with an audience and find a larger story behind the message. Copy with a new angle is more likely to grab the audience’s attention and resonate.

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Tags: Copywriting Tips, copywriting, copywriting strategies

Killer Website Content Writing Tips

Posted by Danielle Allard on Mon, May 20, 2013 @ 10:32 AM

We've said it before and we'll say it again, people can be lazy. Now we're not picking on anyone in particular, just the general human population - that's acceptable, right? The point is, when it comes to website content writing, you need to keep it simple. No one is going to stick around and read a website that has paragraph after paragraph of terrifying text. We know you have great information you want to share with your visitors, but it's important to remember you can't just word vomit it all onto your homepage. Sorry for the visual.

Website content writing is different from writing blogs or marketing offers. While all writing has a basic common denominator of best practices, website content writing is short and sweet, or at least it should be. If you are considering a website redesign or refreshing your website content, use the following tips that will help keep and convert your traffic!

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Tags: Copywriting Tips, content marketing, copywriting, website traffic, Content Writing, copywriting strategies, website content writing tips, Web Content

Business Blog Writing 101

Posted by Jeffrey Cohen on Tue, Sep 18, 2012 @ 07:59 AM

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Tags: Copywriting Tips, copywriting strategies, Business Blogging

Pitch Perfect. CT Web Design at it's best.

Posted by Jeffrey Cohen on Thu, Jun 28, 2012 @ 04:19 PM

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Tags: Search Engine Optimization, Copywriting Tips, copywriting strategies, CT web design

How Should a Web Developer Keep the Project Moving?

Posted by Jeffrey Cohen on Thu, Apr 19, 2012 @ 12:42 PM

Of all the obstacles that can stall your Web Design project, (and there are quite a few...) the thing that seems to prevent Web projects from moving forward the most is content creation. As a CT Web design company, we have some tips for those of you who want to write your own Web copy.

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Tags: Copywriting Tips, copywriting, Content Writing, copywriting strategies, Web Content