Image Works LLC Blog

7 Characteristics of a Good Copywriter

Posted by Catherine Hatch on Tue, Sep 12, 2017 @ 01:53 PM

When it comes to writing copy, many people think the task is easy. In reality, nothing could be farther from the truth! Strong copy is essential to a successful marketing strategy, which, in turn, is essential to the overall success of your business. However, every individual is not capable of writing strong copy. Therefore, it’s important to enlist the help of a strong copywriter who can produce compelling copy that will help grow your business. Here are some of the characteristics to look for in a good copywriter.

1. A New Perspective

On a daily basis, most people are bombarded with thousands of marketing messages. Therefore, most of us are used to blocking out these messages. A good copywriter can find a new angle to get people to pay attention. He or she should find an angle that resonates with an audience and find a larger story behind the message. Copy with a new angle is more likely to grab the audience’s attention and resonate.

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Tags: Copywriting Tips, copywriting, copywriting strategies

10 Tips to Write More Effective Ad Copy for Paid Search

Posted by Matt Trant on Wed, Jul 12, 2017 @ 10:35 AM

So, you’ve mapped out your Google Ad, scoured through demographic data, personas and keyword planners to determine the optimal keywords for each of your ad groups. You even have a basic understanding of how to match your landing page for your campaign. Think that’s enough to rein in customers for years to come? It’s not.

You still need to write a memorable ad that invites customers to click. A poorly written ad that does not incorporate best practices can come off as spam or simply unappealing.

Writing Google Ads is a nuanced art. Even if your copywriting skills fall well below the titans of your industry, you too can make ads that get click-throughs and results.

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Tags: Copywriting Tips, Paid Search, Ad Copy

5 Basic Tips to Attract More Website Visitors

Posted by Jeffrey Cohen on Fri, May 16, 2014 @ 01:08 PM

Whether you're a new marketer or a veteran, you are aware that the first step in any successful inbound campaign is to attract strangers to visit your site. However, actually putting this into practice can be quite difficult. You're worried about a myriad of other things like getting bottom-line results or keeping up with the latest marketing trends, so it's easy to forget about that first step. The key to making it a priority in your marketing strategy is to believe that generating traffic is possible. Increasing website traffic and visitors doesn't have to be a gamble-- there are a few secure ways people do it. To make sure you are aware of these tips, we have broken down some of the most effective ways you can generate traffic to your website.

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Tags: SEO Firm, how to promote your blog, Search Engine Optimization, Copywriting Tips, Website success, CT Inbound Marketing, website traffic

Killer Website Content Writing Tips

Posted by Danielle Allard on Mon, May 20, 2013 @ 10:32 AM

We've said it before and we'll say it again, people can be lazy. Now we're not picking on anyone in particular, just the general human population - that's acceptable, right? The point is, when it comes to website content writing, you need to keep it simple. No one is going to stick around and read a website that has paragraph after paragraph of terrifying text. We know you have great information you want to share with your visitors, but it's important to remember you can't just word vomit it all onto your homepage. Sorry for the visual.

Website content writing is different from writing blogs or marketing offers. While all writing has a basic common denominator of best practices, website content writing is short and sweet, or at least it should be. If you are considering a website redesign or refreshing your website content, use the following tips that will help keep and convert your traffic!

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Tags: Copywriting Tips, content marketing, copywriting, website traffic, Content Writing, copywriting strategies, website content writing tips, Web Content

How do I Build Traffic to My Web Site?

Posted by Jeffrey Cohen on Thu, Mar 28, 2013 @ 04:13 PM

What a great question. How do you build traffic to your Web site? Sorry, but if you are looking for a quick fix, you can stop reading now. Thanks for coming. We wish you the best.

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Tags: Copywriting Tips, internet marketing tips, Web Marketing, Inbound Marketing

5 Writing Mistakes You Should Never Make

Posted by Danielle Allard on Mon, Mar 18, 2013 @ 01:16 PM
What's more aggravating than a driver going 50 in the fast lane? Not much, but spelling and grammatical errors in what is supposed to be professional content, is right up there on the list. Admittedly, no business is perfect and as a result of the "content is king" era that marketers operate in today, an occasional oversight is conceivable.

The problem is that the occasional oversight has become what's expected. Businesses seem to forgo the spell check step with the mindset that their audience will be forgiving; it's no big deal. Companies too frequently focus on quantity versus quality, and the end result is a piece of content that a kindergartener could correct. Sacrificing quality for quantity is a dangerous path to go down, and an easy way for businesses to quickly lose credibility. Refer back to you're latest blog posts and lets cooperate together as we briefly summarize the top writing mistakes you should never make. (If you found nothing wrong with the last sentence then this post is made for you!)

  1. Misusing its and it's or your and you're. These are deal breakers. If you produce written content regularly and don't know how to properly use these words, please, for everyone's sake, stop writing now. It's amazing how easy these words are to understand, yet somehow they are two of the most popular incorrectly used words.

    The rule is really quite simple; It's stands for it is. This word seems to be frequently misused in a sentence such as, "The baby held its teddy bear." For some reason many people think an apostrophe is needed here. They erroneously use an apostrophe thinking it signifies possession such as, "The baby's teddy bear is brown." An easy fix for this is to simply re-read your content and look for where the word it's is being used. If the sentence doesn't make sense when you say the full version, meaning it is, then no apostrophe is needed. The rule for your and you're is just as simple. Use you're when you need to say you are, and use your when implying possession of something.

  2. Using could of, would of, or should of, anywhere, period. Unfortunately, the English language has become supportive of phrases such as these. Contrary to popular believe, you cannot use the words coulda, woulda or shoulda, either. Although you may not realize it, what you are really trying to say is, could have, would have, or should have.

  3. Misspelling definitely. The number of ways people attempt to spell this word is astonishing. You don't spell definitely with an a, like definately. You don't spell definitely with an ia, like defiantly. You also don't spell definitely with two e's, like definetely. Ever have that experience where you spell a word so many times it starts to look funny? That's starting to happen here. Anyways, no matter what it takes, buying a dictionary, using Google, avoiding the word altogether, please refrain from misspelling this word. It's definitely embarrassing for whatever company you are producing content for, and it screams utter incompetency.

  4. Being redundant. If you are cooperating with another person, team, business, what have you, the verb implies completing a task conjointly. That being said, there is no need to say cooperate together. Similarly, the word revert by definition means to go back, so there is no need to revert back to something. We get it. Many times phrases such as these have become an accepted part of the English language and are therefore generally overlooked. The best writers are aware of common redundancies and will avoid using them, or reword their content completely.

  5. Using i.e and e.g. interchangeably. The abbreviation e.g. is Latin for “exempli gratia" in other words, “for example”. On the other hand, the abbreviation i.e. stands for the Latin “id est” meaning “that is to say.” When using these abbreviations, you could say something like, "You can coordinate a variety of online marketing efforts through the software Hubspot-e.g., social media, blogging, and e-mail campaigns." You could also say, "The software Hubspot is the complete marketing package- i.e., it coordinates all of your online marketing through one too."

The point here is that if you're producing content, you should be re-reading it for spelling and grammatical errors. Spell check doesn't pick up on everything people! Take pride in your work and give it a quick run through for avoidable mistakes. Consider asking a co-worker to look it over, or reference a guide book if needed. There are plenty of ways to avoid simple writing mistakes.

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Tags: Copywriting Tips, content marketing, Content Writing

Business Blog Writing 101

Posted by Jeffrey Cohen on Tue, Sep 18, 2012 @ 07:59 AM

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Tags: Copywriting Tips, copywriting strategies, Business Blogging

8 Business Blogging Rules You Need To Start Following

Posted by Jesse Cohen on Fri, Aug 17, 2012 @ 11:57 AM

Writing a business blog is one of the best SEO laws you can abide by on the internet. Your site will benefit from increased page rank as well as a better reputation, as long as the blogs are of good quality. So what makes a good blog a great one? I've included a list of eight of my favorite blogging tips and rules that I always follow.

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Tags: SEO Tips, Copywriting Tips, Business Blogging

Pitch Perfect. CT Web Design at it's best.

Posted by Jeffrey Cohen on Thu, Jun 28, 2012 @ 04:19 PM

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Tags: Search Engine Optimization, Copywriting Tips, copywriting strategies, CT web design

How Should a Web Developer Keep the Project Moving?

Posted by Jeffrey Cohen on Thu, Apr 19, 2012 @ 12:42 PM

Of all the obstacles that can stall your Web Design project, (and there are quite a few...) the thing that seems to prevent Web projects from moving forward the most is content creation. As a CT Web design company, we have some tips for those of you who want to write your own Web copy.

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Tags: Copywriting Tips, copywriting, Content Writing, copywriting strategies, Web Content