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How to Create Buyer Personas for Your Marketing Strategy

Posted by Catherine Hatch on Thu, Jul 12, 2018 @ 10:15 AM

Content marketing is an essential part of successful businesses’ online marketing strategies. When creating content, it’s important to consider your target buyer personas to tailor your content appropriately. When establishing buyer personas, you need to consider every aspect of their character to make sure you address every interest and concern that could possibly be raised. Read below to learn how to create fully-formed buyer personas that will help you target your digital content.

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Topics: buyer personas, Creating Buyer Personas

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