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What are Buyer Personas and Why Do They Matter?

Posted by Catherine Hatch on Tue, Feb 19, 2019 @ 09:45 AM

There are countless factors that marketers need to take into account when establishing a clear strategy. The most important thing for any business or marketer to consider is their customers. To properly serve their customers, businesses and marketers often create buyer personas. The creation of buyer persons helps create a targeted marketing strategy with customers in mind. For more information on buyer personas, read the post below.

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Topics: buyer personas, content marketing strategy, Creating Buyer Personas

How to Create Buyer Personas for Your Marketing Strategy

Posted by Catherine Hatch on Thu, Jul 12, 2018 @ 10:15 AM

Content marketing is an essential part of successful businesses’ online marketing strategies. When creating content, it’s important to consider your target buyer personas to tailor your content appropriately. When establishing buyer personas, you need to consider every aspect of their character to make sure you address every interest and concern that could possibly be raised. Read below to learn how to create fully-formed buyer personas that will help you target your digital content.

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Topics: buyer personas, Creating Buyer Personas

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