Image Works LLC Blog

Your web design, more than ever, is a key element for success. It's difficult to attract and retain prospective customers when your main source of information looks outdated or doesn't properly represent your brand. However, businesses are not always experts when it comes to website design and therefore may cling onto outdated web design trends. Unfortunately, businesses can't get away with the "retro" look as customers are becoming exceedingly tech savvy everyday. As a business, you need to stay ahead of the game and abandon the old web design trends that ultimately loses customers and sends the wrong message to new prospective customers. 

Do you feel like your website is not generating traffic like it used to? You've tried creating more content, adding new keywords and posting more on social media sites. Your traffic can be low for several reasons but the first step you may need to take, can be you need to simply redesign your website. This article discusses signs that it might be time to redesign your website to better appeal to larger audiences and convert more leads. 

Slow Loading Times 

According to KISSmetrics, 47% of consumers expect a web page to load in 2 seconds or less, and 40% of people will abandon a website that takes more than 3 seconds to load. This may not seem like a lot of time but an average website should be able to load within a second. Websites are constantly and quickly evolving so it's important to research new trends to keep your website up-to-date and and your design appealing and attractive. Your website needs to function quickly or people will feel like you may be an outdated source and move on to someone else. New and improved sites show a certain level of credibility so right off the bat, you seem like someone they can trust. If your website seems to be loading too slowly, there are several issues that could be taking too much space and it may mean it's time for a redesign.