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ImageWorksBlog

6 Tips to Choose a Digital Marketing Agency

Posted by Catherine Hatch on Fri, Apr 27, 2018 @ 10:05 AM

Digital marketing is essential to the marketing strategy of any 21st century business. Without a strong online presence, it is very difficult for companies to find success. For this reason, finding a great digital marketing agency is an important business decision. They will help define your online presence and ensure that your target audience finds your website. With so many different digital marketing agencies out there, it can be hard to pick one. We’ve compiled a list of tips to help you find the right digital marketing agency for your business.

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Topics: digital marketing, Digital Marketing Agency, Choosing a Digital Marketing Agency

Web Design Mistakes That Create A Poor First Impression

Posted by Brandon Choquette on Fri, Nov 11, 2016 @ 11:00 AM
The web design process can be fraught with disappointment: you invest time, money, and great effort without any guarantee of the results you long for. Perhaps you hoped for a tidal wave of visitors and were left with only a handful of people visiting your site on a daily basis. While a failed web project can leave you feeling hopeless, there are changes you can make to get on the right track. While you may need to adjust your SEO or marketing strategy, it's essential that you consider adjusting your site's design, an often neglected component that drives online success. Website design mistakes can certainly sabotage your marketing efforts, so to avoid this, we've covered a few common web design mistakes and how to avoid them. Ready to get started?
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Topics: web design, online marketing, user experience, digital marketing

How To Start Your Digital Marketing Career (Infographic)

Posted by Kelsey Ringuette on Wed, Oct 12, 2016 @ 09:42 AM

Digital marketing is a fast growing field and is only going to continue to rise. However, digital marketing is also a competitive field and will take effort to stand out and break into the market. Landing your dream job takes time and effort as well as that special something that highlights you among all the other applicants. Prove to employers you are the one that will take their company to new heights by researching what it takes as laid out in the infographic below.

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Topics: Inbound Marketing, digital marketing

What is the Importance of Responsive Websites?

Posted by Jeffrey Cohen on Wed, May 07, 2014 @ 11:15 AM
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Topics: website redesign, responsive web design, responsive websites, web design, website development, mobile website optimization, Web Marketing, digital marketing

Social Media Marketing Advice You Should Ignore

Posted by Kristina Chester on Fri, Aug 16, 2013 @ 11:12 AM

The explosive success of social media sites like Facebook, Twitter, Instagram, Google+ (and many more) can be overwhelming when you really think about it. Almost everyone is online, and most people act like it's their day job. From toddlers to adults, social media can provide companies with a large target audience. And, since the popularity of these social networking sites is constantly growing every day, small business, internet marketers, and even large corporations are beginning to understand the opportunities within this digital marketing space.

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Topics: Lead Generation, Social Media Marketing, marketing, Web Marketing, CT Inbound Marketing, Inbound Marketing, digital marketing, social networking

Oreo: America’s Favorite Twitter Account & Real-Time Marketing

Posted by ImageWorks Intern on Wed, Jul 24, 2013 @ 01:08 PM

Someone asked me the other day where I get my news from, and “Twitter” was my automatic response. While I still get the content from news-worthy sites like CNN or AP, it’s not like I’m combing their homepage anymore but rather clicking a quick link to exactly what I’m looking for. And I don’t have to search far for the public’s comments. Simply by exiting the article, I can see how my friends and even people I don’t know are responding to the story through Twitter as well. Since Twitter is acting as a “second screen” for me and many other consumers, brands should be aiming to become part of this social commentary and push out their messages to the millions of users using real-time marketing. And that’s exactly what Oreo is doing.

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Topics: Lead Generation, Social Media Marketing, responsive websites, Oreo, Twitter, content marketing, content marketing campaign, Inbound Marketing, digital marketing, social networking, branding, visual content

WWIII: Vine vs. Instagram Video

Posted by ImageWorks Intern on Thu, Jul 04, 2013 @ 11:00 AM

Last week Instagram and Facebook launched their new video service, Instagram video, in order to compete with Twitter’s Vine app. Instragram’s video offers the user 15 seconds to shoot a desired subject and is completely editable. So, while we’ve provided you with tips on how to use Instagram video for your marketing advantage, should you continue with Vine? Will users stay loyal to the infantile platform or switch over to Instagram, which was delivered to them in a simple app update?

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Topics: Social Media Marketing, internet marketing tips, Twitter, content marketing, Instagram video, Inbound Marketing, digital marketing, Video, Facebook, Video Marketing, social networking, inbound marketing tips, video on Instagram, Instagram vs Twitter, twitter vs instagram

A Guide to Twitter Analytics & Why It’s Important

Posted by ImageWorks Intern on Fri, Jun 14, 2013 @ 01:15 PM

Since its creation in 2006, Twitter has become one of the strongest and most powerful platforms that companies have at their disposal. As inbound marketers, you know how to use Twitter to push out content, drive traffic and create user engagement. And now Twitter is bringing out the big guns by making the site even more useful.

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Topics: Social Media Marketing, marketing, internet marketing tips, Twitter, Twitter Analytics, CT Inbound Marketing, Inbound Marketing, digital marketing, Twitter tips, inbound marketing tips

How to Create the Best Landing Page for Your Business

Posted by Rachelyn Provencher on Mon, Jun 03, 2013 @ 02:24 PM

The landing page on your website is the one of the most important elements in the lead generation process. Many inbound marketers forget just how important the landing page actually is, and focus only on the content offer behind that page. Don't be fooled --the landing page makes an incredible impact on conversions and cannot be ignored. The next time you sit down to write a landing page for your unique offer, ask yourself if your readers would feel truly compelled to read what you've written. As Hubspot would say, is your content remarkable enough?

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Topics: internet marketing tips, Inbound Marketing, digital marketing

3 Ways Twitter Can Increase Lead Generation

Posted by Rachelyn Provencher on Mon, Apr 15, 2013 @ 11:26 AM

As you know, your business must have a social presence if you want to generate leads online. Many of your opportunities are hanging out all over social media platforms like Facebook and Twitter. In fact, Twitter has more than 200 million active monthly users, a statistic that your business can't ignore. If you want to take those prospects and turn them into real leads, then your business needs to get tweeting, right now!

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Topics: Lead Generation, Social Media Marketing, Twitter, content marketing, Inbound Marketing, digital marketing

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