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ImageWorksBlog

3 Types of Digital Marketing to Generate More Leads [Infographic]

Posted by Dean Ravenola on Mon, Nov 11, 2019 @ 01:18 PM

Generating a healthy amount of leads can be a difficult task no matter what industry you work in. However, with the help of digital marketing, you can turn your website into a lead generation machine! Digital marketing takes advantage of online channels such as social media and search engines to drive more potential customers to your company website. Although there are a number of different effective marketing strategies, here are three of the best kinds of digital marketing for generating more leads...

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Topics: Social Media Marketing, SEO, Search Engine Optimization, digital marketing, Search Engine Marketing, SEO Basics, Paid Search, Digital Marketing Tips, Digital Marketing 2020, Paid Search Marketing

5 Handy Online Resources for Digital Marketing

Posted by Dean Ravenola on Mon, Nov 11, 2019 @ 01:17 PM

Marketing your business online can be overwhelming if you are not familiar with either social media or digital marketing strategies. There are social profiles you need to set up, post content you need to create, photos that you need to format properly. Luckily, there are a number of helpful resources online for business owners looking to promote their company through online channels. Here are some of the most powerful tools for digital marketing you can find online.

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Topics: online marketing, online lead generation techniques, digital marketing, Digital Marketing Trends, Digital Marketing for Small Businesses, Digital Marketing Tips, Digital Marketing 2020, Digital Marketing Tools, Digital Marketing Applications, Digital Marketing blogs

Step Into The ImageWorks Office With Jeffrey Cohen

Posted by Dean Ravenola on Tue, Oct 22, 2019 @ 08:00 AM

Jeffrey Cohen is the V.P. of ImageWorks LLC and I recently had the pleasure of interviewing him.

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Topics: marketing, Website success, internet marketing tips, CT Inbound Marketing, digital marketing, Google Analytics, Digital Marketing Tips, interview, ImageWorks Interview

Four Developments That Will Transform Digital Marketing Tech Strategy

Posted by Dean Ravenola on Tue, Oct 01, 2019 @ 09:19 AM

According to trends observed in the Gartner Hope Cycle for Digital Marketing and Advertising Report for 2019, four emerging technologies that have the capacity to change the way marketers run their technology ecosystems. If you haven't heard of them yet, now is the time to start doing some research. By adopting some of this tech early, you might be able to stay ahead of the curve. Here are the four technologies that will soon be disrupting the marketing landscape.

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Topics: digital marketing, Marketing Personalization, 2019 Digital Marketing, marketing technology, marketing tech

6 Tips to Choose a Digital Marketing Agency

Posted by Catherine Hatch on Fri, Apr 27, 2018 @ 10:05 AM

Digital marketing is essential to the marketing strategy of any 21st century business. Without a strong online presence, it is very difficult for companies to find success. For this reason, finding a great digital marketing agency is an important business decision. They will help define your online presence and ensure that your target audience finds your website. With so many different digital marketing agencies out there, it can be hard to pick one. We’ve compiled a list of tips to help you find the right digital marketing agency for your business.

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Topics: digital marketing, Digital Marketing Agency, Choosing a Digital Marketing Agency

Web Design Mistakes That Create A Poor First Impression

Posted by Brandon Choquette on Fri, Nov 11, 2016 @ 11:00 AM
The web design process can be fraught with disappointment: you invest time, money, and great effort without any guarantee of the results you long for. Perhaps you hoped for a tidal wave of visitors and were left with only a handful of people visiting your site on a daily basis. While a failed web project can leave you feeling hopeless, there are changes you can make to get on the right track. While you may need to adjust your SEO or marketing strategy, it's essential that you consider adjusting your site's design, an often neglected component that drives online success. Website design mistakes can certainly sabotage your marketing efforts, so to avoid this, we've covered a few common web design mistakes and how to avoid them. Ready to get started?
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Topics: web design, online marketing, user experience, digital marketing

How To Start Your Digital Marketing Career (Infographic)

Posted by Kelsey Ringuette on Wed, Oct 12, 2016 @ 09:42 AM

Digital marketing is a fast growing field and is only going to continue to rise. However, digital marketing is also a competitive field and will take effort to stand out and break into the market. Landing your dream job takes time and effort as well as that special something that highlights you among all the other applicants. Prove to employers you are the one that will take their company to new heights by researching what it takes as laid out in the infographic below.

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Topics: Inbound Marketing, digital marketing

What is the Importance of Responsive Websites?

Posted by Jeffrey Cohen on Wed, May 07, 2014 @ 11:15 AM
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Topics: website redesign, responsive web design, responsive websites, web design, website development, mobile website optimization, Web Marketing, digital marketing

Social Media Marketing Advice You Should Ignore

Posted by Kristina Chester on Fri, Aug 16, 2013 @ 11:12 AM

The explosive success of social media sites like Facebook, Twitter, Instagram, Google+ (and many more) can be overwhelming when you really think about it. Almost everyone is online, and most people act like it's their day job. From toddlers to adults, social media can provide companies with a large target audience. And, since the popularity of these social networking sites is constantly growing every day, small business, internet marketers, and even large corporations are beginning to understand the opportunities within this digital marketing space.

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Topics: Lead Generation, Social Media Marketing, marketing, Web Marketing, CT Inbound Marketing, Inbound Marketing, digital marketing, social networking

Oreo: America’s Favorite Twitter Account & Real-Time Marketing

Posted by ImageWorks Intern on Wed, Jul 24, 2013 @ 01:08 PM

Someone asked me the other day where I get my news from, and “Twitter” was my automatic response. While I still get the content from news-worthy sites like CNN or AP, it’s not like I’m combing their homepage anymore but rather clicking a quick link to exactly what I’m looking for. And I don’t have to search far for the public’s comments. Simply by exiting the article, I can see how my friends and even people I don’t know are responding to the story through Twitter as well. Since Twitter is acting as a “second screen” for me and many other consumers, brands should be aiming to become part of this social commentary and push out their messages to the millions of users using real-time marketing. And that’s exactly what Oreo is doing.

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Topics: Lead Generation, Social Media Marketing, responsive websites, Oreo, Twitter, content marketing, content marketing campaign, Inbound Marketing, digital marketing, social networking, branding, visual content

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