Image Works LLC Blog

5 Quick Holiday Marketing Tips for ECommerce Websites

Posted by Brandon Choquette on Thu, Oct 05, 2017 @ 03:27 PM

Is your eCommerce website ready for the influx of holiday shoppers? According to the National Retail Federation, retail eCommerce holiday sales increased nearly 4% in 2015 (Source). Online shoppers are scouring the Internet for holiday dealsearlier each year, so it's important to work on your website as early as possible so you can get the most out of your store.

Plus, it's likely you will be barraged with customer questions and support request, not to mention selling and shipping your products-- working on your website ahead of time will certainly save you a few headaches.

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Tags: holiday marketing campaign, Ecommerce, Holiday Marketing Tips, 2017 Marketing tips

What Are The Top E-Commerce Website Mistakes To Avoid?

Posted by Brandon Choquette on Wed, Feb 01, 2017 @ 01:00 PM

The popularity of ecommerce sites has grown exponentially in recent years. In the past, online shoppers were likely to be satisfied with an engaging product deal, but now they are also expecting a seamless shopping experience. Unfortunately, even a small error in the buying process can prompt ecommerce site users to abandon their cart and shop elsewhere. We've provided an overview of a few mistakes you should avoid while you are optimizing your website for shoppers, and developing a strategy for long-term success.

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Tags: Ecommerce

7 Essential Elements Of An Effective E-commerce Website

Posted by Kelsey Ringuette on Wed, Jun 29, 2016 @ 12:30 PM

Your e-commerce website is the first interface between the customer and the seller as well as the perceived image of your business. This means that your website is the outlet customers use to directly buy your products and services  online. Simply put, you need an e-commerce website that peaks prospects' interest and is simple to navigate. Therefore, if it isn’t designed creatively and user-friendly, it won’t attract visitors and engage those visitors enough to increase brand awareness and keep them coming back. Without possessing the essential elements an e-commerce website needs, you'll be losing sales opportunities and successful profitability. Read this article to learn about the essential elements to ensure and effective e-commerce website. 

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Tags: Website success, Ecommerce

What Are The Advantages Of Having An Online Business Presence?

Posted by Kelsey Ringuette on Wed, Dec 02, 2015 @ 03:00 PM

The growing technological world creates unlimited possibilities that allow for businesses even small businesses alike to expand. The Internet allows businesses to increase visibility, reach and sales, as well as expand to larger audiences. Understanding the benefits of utilizing the Internet can maximize the potential of your organization and teach you to adapt as the online world changes and grows.

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Tags: content, sales, blog, Ecommerce, Ecom

Characteristics of the Best Ecommerce Sites

Posted by Danielle Allard on Mon, Feb 25, 2013 @ 11:24 AM

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Tags: Lead Generation, web design, internet marketing tips, website traffic, E-Commerce, Ecommerce

How Much Does a Website Cost?

Posted by Danielle Allard on Fri, Jan 25, 2013 @ 01:28 PM

ImageWorks does web design in Connecticut, but works with clients from all over the United States. No matter their geographical location, one of the first questions we receive in terms of web design, is how much does a website cost. We don't blame them, of course. Everyone has a budget and every business is looking to make the most of their dollar. The problem is, there is not a simple answer to the question of how much does a website cost. Asking this question is like asking how much a house costs. What type of house are you interested in? What areas are you looking in? What are your requirements for this house? Who is building it? It's a very similar process for designing a website. The cost will ultimately be determined by what you need the site to do and who is building it. 

In terms of the actual building process, there are many elements that must be considered when determining the final price.

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Tags: web design, copywriting, Content Management System, E-Commerce, Ecommerce, CT web design, Web Content

Inbound Marketing Essentials: Emails Marketing Tips You Need Now

Posted by Danielle Allard on Mon, Jan 14, 2013 @ 11:51 AM

What is inbound marketing? It's killer content that is consistently being produced and updated, grabbing a potential customers attention and gently sending them through a beautiful, well crafted, marketing funnel. Phew. We're exhausted just thinking about all of it, so we're sure our fellow inbound marketers also feel the constant pressure of content generation. Along with the whitepapers, eBooks, case studies, checklists and the list goes on, good inbound marketing includes consistent email campaigns. According to MarketingProfs, the biggest B2B content marketing challenge in 2013 is producing enough content. We don't want you to struggle any more than you have to, so this blog post will give you your inbound marketing essentials on the types of emails that you should never go without. 

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Tags: SEO, email marketing tips, Content Writing, Hubspot, Ecommerce, CT web design, eemail marketing, Web Content, marketing essentials

e-commerce Awareness- A CT eCommerce Company Explains

Posted by Jesse Cohen on Thu, Jul 19, 2012 @ 01:39 PM

eCommerce, or Electronic Commerce, is the purchasing and selling of products and services over the Internet. Establishing an online shopping cart for your business can be a potentially lucrative investment. There are many excellent eCommerce programs that can be integrated into your website. However, good software alone does not make an eCommerce system work. There are several key components to any great E-Com business, and we’ll highlight those below.

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Tags: sales, E-Commerce, Ecommerce, Ecom, ecomerce, E-Commerce Software