Image Works LLC Blog

6 Holiday Email Marketing Tips

Posted by Catherine Hatch on Thu, Dec 07, 2017 @ 02:30 PM

Social media is crucial to marketing during the holiday season, but you shouldn’t neglect your email marketing. A strong email marketing campaign is a great way to engage with your previous customers and encourage them to keep coming back. During the holidays, specialized email marketing can help boost your sales while getting customers excited about the holiday season. Here are some tips to improve the success of your email marketing this holiday season!

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Tags: email marketing, Holiday Marketing Tips

8 Ways To Create an Effective Email Marketing Strategy

Posted by Catherine Hatch on Mon, Jul 24, 2017 @ 10:30 AM

Email marketing is a great way to grow your business. Emails can help build trust among your clients and strengthen your relationships. It’s a great way to reach people on various devices after they leave your site. In order to fully take advantage of email marketing, it’s important to make sure your strategy is effective. Here are some ways to improve your email marketing strategy. 

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Tags: email marketing best practices, Inbound Marketing, email marketing

How Do I Grow My Email Subscription List?

Posted by Brandon Choquette on Fri, Jan 29, 2016 @ 03:30 PM

Is your site's traffic lost in the doldrums? Email marketing is an effective method for driving targeted traffic to your website, helping you to increase sales.
According to eMarketer, "for 69.7% of US internet users, email is the preffered method of communicating with businesses" (Source).

Obviously, email marketing remains one of the most powerful tools in a marketers toolbox. So, how can you create actionable growth for your email marketing lists? In this post we will discuss several main methods for growing a healthy email subscription list.
 

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Tags: email marketing

How Do I Increase My Email Click Through Rate?

Posted by Brandon Choquette on Fri, Apr 17, 2015 @ 12:29 PM

For many companies across a wide variety of industries, email marketing has become one of the most effective ways to drive traffic to your website and boost your sales. According to "Mail Chimp," the 2015 average Marketing email click through rate rests at a paltry 2.21%. If you want to learn how more about click through rates for your specific industry, check out this Mail Chimp article (includes table). In an average workday, people receive hundreds of emails, so it can often be difficult for your company to stand out. Having invested considerable resources into your email campaign, you sure don't want to be overshadowed by deals from other competitors. If you are not quite sure how to improve your email click through rate, here are five basic steps to help you ensure you are creating effective emails.

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Tags: email marketing tips, online lead generation techniques, how do I increase my email click through rate, email marketing, marketing email

5 Tips to Maximize Email Marketing Success

Posted by ImageWorks Intern on Fri, Oct 24, 2014 @ 01:47 PM

If you have never run an email marketing campaign, no problem, it is relatively easy to catch on. Once you get rolling, you will find it is far more effective than most traditional marketing methods, and even other online marketing strategies. When you start an email marketing campaign, there are some things you should keep in mind in order to generate the best results. Knowing how to go about building you email list, how to design your messages and how to generate positive action can make or break your campaigns. With that in mind, these tips will help improve the quality of your email marketing strategy.

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Tags: email marketing tips, email marketing campaign, email marketing, inbound marketers

CT Inbound Marketing: 5 Tips For Email Marketing

Posted by Kristina Chester on Fri, Jul 04, 2014 @ 10:01 AM

Why are companies willing to spend so much on email marketing? Email marketing has a great return on investment. Reports from The Direct Marketing Association (DMA) and Constant Contact suggest that for approximately every $1 spent on email marketing to existing customers, companies generate approximately $40 in sales.

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Tags: CT Inbound Marketing, email marketing tips, email marketing, inbound marketing blog

Email Marketing Best Practices: 5 Common Myths Debunked

Posted by Brandon Choquette on Fri, May 02, 2014 @ 08:09 AM

Email marketing has become one of the most effective ways to drive traffic to your website and boost your sales. Marketing through email has been used for many years, making it vulnerable to myths about how effective it really is. Generally, there are misconceptions about every industry, and within sales, there are plenty of misconceptions about email marketing. But if we're going to make any progression in the industry, it is important to debunk these myths. There are many misconceptions about email marketing that are invalid and Image Works is here to help debunk these common email marketing myths once and for all.

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Tags: email marketing best practices, CT Inbound Marketing, how to email market, email marketing, myths about email marketing

Cheat Sheet for Email Marketing Terminology

Posted by Jeffrey Cohen on Fri, Jan 03, 2014 @ 04:06 PM

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Tags: email marketing tips, how to email market, email marketing, email marketing terminology, marketing essentials

15 MORE Email Marketing Stats Marketers Should Know

Posted by Jeffrey Cohen on Fri, Dec 06, 2013 @ 01:18 PM

Everyone has an email address, and let's face it, sending an e-mailer is a whole lot quicker and easier than sending a snail-mail promotion. And, (if that didn't change your marketing mind), did you know that 91% of consumers check their email every day, and about 60% of marketers believe that email marketing produces positive ROI?

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Tags: email marketing tips, Inbound Marketing, email marketing

How Can I Create an Effective Marketing Email?

Posted by Kristina Chester on Wed, Dec 04, 2013 @ 02:01 PM

No one likes spam, and as a marketer, being associated with it is like an instant death sentence. No, we're not talking about that pre-cooked glob of meat that comes in a can, we're talking about all those emails you get that you throw directly into your junk box (yeah, you know what we are talking about!)

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Tags: email marketing tips, email marketing, marketing email