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6 Common Email Marketing Mistakes You Might be Making

Posted by Catherine Hatch on Fri, Mar 09, 2018 @ 10:15 AM

Most marketers understand the basics of an optimized marketing email, such as segmented lists, personalization, and a call to action. These basics are great first steps to creating successful marketing emails. However, if you’re looking for better results from your marketing emails, you might consider more advanced marketing techniques. Read below for a list of common email marketing mistakes that even smart marketers make. Avoiding these mistakes can help bring your email marketing strategy to the next level.

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Topics: email marketing, Email Marketing Mistakes, email marketing best practices

8 Ways To Create an Effective Email Marketing Strategy

Posted by Catherine Hatch on Mon, Jul 24, 2017 @ 10:30 AM

Email marketing is a great way to grow your business. Emails can help build trust among your clients and strengthen your relationships. It’s a great way to reach people on various devices after they leave your site. In order to fully take advantage of email marketing, it’s important to make sure your strategy is effective. Here are some ways to improve your email marketing strategy. 

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Topics: email marketing, email marketing best practices, Inbound Marketing

What Are The Best Practices For Email Marketing?

Posted by Courtney Luginbuhl on Wed, Apr 29, 2015 @ 04:28 PM

Email marketing is a trend that is becoming more and more popular now that everyone and their mothers have smart phones. If you are a company that uses email marketing, it is important that you know how to captivate your audience, as most people can receive up to 100+ emails a day!

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Topics: online marketing, email marketing best practices, Online Marketers

Email Marketing Best Practices: 5 Common Myths Debunked

Posted by Brandon Choquette on Fri, May 02, 2014 @ 08:09 AM

Email marketing has become one of the most effective ways to drive traffic to your website and boost your sales. Marketing through email has been used for many years, making it vulnerable to myths about how effective it really is. Generally, there are misconceptions about every industry, and within sales, there are plenty of misconceptions about email marketing. But if we're going to make any progression in the industry, it is important to debunk these myths. There are many misconceptions about email marketing that are invalid and Image Works is here to help debunk these common email marketing myths once and for all.

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Topics: email marketing best practices, CT Inbound Marketing, how to email market, email marketing, myths about email marketing

5 Tips to Grow Your Email Marketing List

Posted by Jeffrey Cohen on Wed, Oct 30, 2013 @ 01:55 PM

According to HubSpot, your email marketing database degrades by about 25% every year. Clients change their email addresses, buy new computers, switch jobs, opt-out of your email communications, or even use a fake address to keep themselves out of your reach, but as a marketer, it's your job to ensure that your company is constantly communicating with new prospective clients and adding new contacts to grow your email marketing campaigns. So what do you do when you can't keep your numbers above the red?

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Topics: email marketing best practices, email marketing tips, how to email market, email marketing

5 Common Myths About Email Marketing

Posted by Rachelyn Provencher on Tue, Jul 16, 2013 @ 09:03 AM

Email marketing has been around for a long time, making it prey to myths about how effective it really is. The truth is, there are many misconceptions about email marketing that are absolutely invalid. ImageWorks is here to help debunk these common email marketing myths for once and for all.

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Topics: email marketing best practices, how to email market, email marketing, myths about email marketing

Email + Hubspot = Patrice Bergeron?

Posted by Danielle Allard on Fri, Jun 07, 2013 @ 02:47 PM

Even if you aren't a fan of the Bruins, you can't deny Patrice Bergeron's very loveable attributes. I mean, what's more clutch than a double OT, game 3 goal? Not much. Okay, rant over.

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Topics: marketing, email marketing best practices, email marketing tips, Inbound Marketing, Hubspot, email marketing, marketing essentials

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