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ImageWorksBlog

The Most Effective Types of Video Content for Digital Marketing

Posted by Dean Ravenola on Fri, Sep 06, 2019 @ 12:25 PM

Videos have been one of the most popular types of content on social media for the past few years. According to a 2018 HubSpot study, 54% of consumers wanted to see more video content from a brand or business they support. Clearly the demand for video content is still on the rise.

So just what kind of video content should you be producing? There are so many different types of video formats that it can be difficult deciding which is the best for your company to utilize. That's why we at Imageworks LLC compiled the most successful kinds of video content into a comprehensive list for digital marketers.

 

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Topics: Video Marketing, How to Use Video for Marketing, Explainer Videos, Video Marketing Trends, Video Marketing Tips

How Explainer Videos Can Improve Conversion Rates on Your Website

Posted by Brandon Choquette on Wed, Aug 21, 2019 @ 01:22 PM

 Online videos have experienced explosive growth in recent years, due in part to the fact that Google's algorithm for search rankings evaluates the amount of time visitors stay on your websites.

Explainer videos are an affordable and effective method for improving conversion rates,  clarifying your product or service, and boosting your sales. 

Continue reading to learn how an explainer video can improve conversion rates for your website.

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Topics: CT Video Production, Business Video, Explainer Videos, Video Marketing Tips

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