Starting out as a small website exclusively for college students, Facebook has grown into a multi-billion dollar company with nearly 2 billion users. Over the years, Facebook has grown, changed, and updated in order to create the best possible experience for its users. During this growth, Facebook acquired various companies, 66 to be exact, for different reasons.
Facebook is an important tool to market your business. In this day and age, a company’s Facebook page is as relevant as its actual website. In order to make your page as successful as possible, it should be properly optimized for usage and search results. Here are some tips to help you optimize your company’s Facebook page.
Facebook is an important part of your company’s digital marketing strategy. It’s a great way to promote your brand and spread awareness about your company. However, if your page doesn’t have enough likes, it won’t be useful to your company to spread ideas. Here are some ways to get more likes on your company’s Facebook page.
1. Optimize Your Page Info
The first few things that people see when looking at your Facebook page are your profile picture, cover photo, and a short description. Therefore, it’s important to brand yourself well with these components, making sure that each piece is descriptive and engaging. Be sure to fill out all of the subcategories in the information section, including details such as your business hours, address, phone number, website url, and any other useful information. Filling out as much information as possible will improve your search rankings both within Facebook and on Google.
2. Post Engaging Content
Your Facebook page can be a useful tool to promote your business. However, if your page does not receive engagement, it will not benefit your business. It’s essential to the success of your Facebook page to craft posts that will encourage as much engagement as possible. Here are some tips to help improve the engagement on your Facebook posts.
Social media is taking over and almost everyone has a profile on various platforms. Utilize this trend by adding your presence on these sites. Social media can be a great tool to expand your business but can be confusing to get started into the process. There are a lot of do's and dont's so the importance of taking your social media campaign as serious as possible, will help you build your brand instead of tarnishing it. This article will go over some of the first steps to get you started with an effective social media campaign.
Assemble Your Team | Assign Responsibilities
The first action that should be taken is assembling a team that can focus on your social media campaign. Whether you have your own team or need to outsource, having a team of professionals solely focusing on your social media campaign can help expand your business. Social media needs a delicate balance. You should be posting promotional information, helpful information related to your business and some fun posts that appeal to the viewers interests. Understanding what viewers want from social media posts will help build your brand and make you a reliable source for information. Social media shouldn’t be taken lightly because several people will find out about who you are and what you sell through the various online platforms. Know who you are as a brand and effectively represent that through your social media. Many business stick to what they know, which isn’t always bad, but it's important to keep your followers engaged. As long as you are staying on topic, it is okay to post something funny and witty. Avoid posting only promotional content because people will get sick of you. Strategically research what the best social media campaign will work best for your business.
Social media is amazing! It is especially great and quite useful if you are a business that successfully manages their social media pages. Social media can be used as a tool to connect with your customers through posts, pictures, and comments.
Implementing a social media strategy is not always a simple task, and can take more time than you have on your hands. When properly executed, a social media campaign can generate website traffic to your website, while bringing in new leads for your business, allowing you to connect with prospective buyers.
It is essential to have an effective inbound marketing strategy. The main problem for many companies is that thye aren't sure what they should be focusing on. Although it may seem like a petty thing to do, it never hurts to create a handy "to-do" list. After all, if it is good enough for your groceries, it's good enough for your business! If these four things have not been added to your inbound marketing to-do list, you're missing out on some great opportunities.