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How to Get Your Website Found on Google

Posted by Catherine Hatch on Tue, Jun 05, 2018 @ 09:45 AM

A website is essential to the success of your business in the modern age, and a quality website will help establish the trustworthiness of your brand. However, a good website will only get you so far if your potential customers can’t find you on the web. To have a truly successful website, it will need to be ranked well on Google to help your potential customers find it. We’ve broken down the methods to improve your website’s ranking and ensure that your potential customers find you on Google.

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Topics: Search Engine Optimization, Google, Google Ranking, Getting Your Website Found

5 Quick Tips To Refresh or Repurpose Old Blog Content

Posted by Brandon Choquette on Mon, Sep 26, 2016 @ 01:04 PM

Fresh content is at the heart of your inbound marketing and SEO efforts. Posting new, fresh, and engaging content helps users to find you, spreads the word about your brand, and can get people interested in what you have to say and offer. Now imagine being expected to crank out new content day after day and month after month with no sign of respite!

Even for gifted writers, that sounds quite daunting. What's a writer to do? The answer is simple: repurpose your best blog material and turn it into fresh, new material that can bring in more traffic and higher conversion rates. This tactic only works if you do it well, so take heed. This blog offers five quick tips to help struggling content creators to refresh or repurpose old blog content.

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Topics: SEO, blog post, content, CT Inbound Marketing, website traffic, Google, eBook, conversion rates

Why Can't I Find My Website On Google?

Posted by Jeffrey Cohen on Thu, Aug 04, 2016 @ 11:30 AM

There's a wide variety of reasons why you may not be ranking well or at all on Google-- these issues may be related to content, coding, or both. So: Why Can't I find My Website On Google?

First you must consider whether your site is not indexed at all or is just ranking poorly. 

To see if your site has been indexed by Google you can enter in “site:yourdomainname.com” in Google’s search box where “yourdomainname.com” is, well, your domain name.
If you find that a few or all of your web pages appear as results, then you can take a sigh of relief-- you are in Google's index. Continue reading to learn a few common reasons why you may not be able to find your website on search engine results pages.

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Topics: SEO, Google

Top SEO Mistakes That Harm Your Website

Posted by Kelsey Ringuette on Wed, Mar 09, 2016 @ 12:01 PM

SEO is important to boost your website's traffic and help search engines understand how your content can benefit consumers. The online world is constantly advancing and it can be challenging to stand out. This is where strategic Search Engine Optimization can help your website grow and advance. This article discusses the top SEO mistakes that harm your website so you can avoid these common blunders to continue developing your business and possess a better understanding of how to boost your traffic with the most efficient SEO marketing methods. 

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Topics: SEO, Google

How Will Google’s Mobile Update Affect My Website?

Posted by Jeffrey Cohen on Fri, Apr 03, 2015 @ 02:13 PM

Google wants mobile users to have easy access to websites that have been mobile optimized. We don’t blame them: mobile search has increased dramatically in recent years, so it is important to prioritize sites that are mobile friendly. According to Google, the changes will "affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices." (Source) Luckily, Google has given site owners a warning about this change, so you still have time to prepare. In this blog post, we will discuss Google's mobile updates, and what to expect if you are a website owner.

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Topics: SEO, mobile website, responsive web design, responsive website, mobile device, Google's mobile update, Google Algorithm, Google

A Glossary Of Social Media Terms

Posted by Brandon Choquette on Fri, Jan 23, 2015 @ 11:16 AM

Implementing a social media strategy is not always a simple task, and can take more time than you have on your hands. When properly executed, a social media campaign can generate website traffic to your website, while bringing in new leads for your business, allowing you to connect with prospective buyers.

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Topics: Social Media Marketing, Twitter, website traffic, blog, Facebook, Google, LinkedIn, hashtags, Instagram

How To Do Keyword Research For SEO

Posted by Brandon Choquette on Wed, Jan 21, 2015 @ 10:55 AM

Google has kept inbound marketers on their toes with periodical algorithm changes; however, one thing has stayed rather consistent for those who are looking to optimize for SEO: keyword research. The need to perform keyword research has stayed the same, though the process has changed. In this blog post, I will lay out a process you can use to incorporate a strong keyword strategy that can help you come up with and narrow down a list of terms you want to rank for.

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Topics: Social Media Marketing, SEO, E-Commerce, Google, inbound marketers, pay per click

How Does Hummingbird Affect my Website's SEO?

Posted by Jeffrey Cohen on Wed, Oct 02, 2013 @ 01:03 PM

Unlike Penguin and Panda, Google's latest update, Hummingbird, is an entire overhaul of the algorithm. Less than a couple of weeks old, it's already turning some Search Engine Optimization experts on their heads.

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Topics: SEO, SEO Firm, SEO Tips, Search Engine Optimization, Google Algorithm, SEO Terminology, Hummingbird, Google, SEO Company, Search Engine Marketing, SEO Consultant

How to Transform Your Marketing from an Inbound Marketing Agency

Posted by Danielle Allard on Mon, Jan 07, 2013 @ 04:39 PM
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Topics: CT Inbound Marketing, Inbound Marketing, Outbound Marketing, Hubspot, Google, CT web design

Social Media Marketing: The Importance of Community

Posted by Jeffrey Cohen on Thu, Jun 28, 2012 @ 02:25 PM

There’s no doubt about it: humans are social creatures. Sure, we all enjoy privacy from time to time, but anyone in isolation usually becomes very lonely. To remedy this issue, people have established communities for support and brotherhood. This is as true now as it was 5,000 years ago. Communities can create and improve ideas, help those in need, and generally improve the standard of living for everyone. Many of these benefits apply to an Internet community, too.

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Topics: User Feedback, Forums, Internet Community, Twitter, Facebook, Google, social networking, Business Blogging

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