Your website’s ranking for different search terms and keywords is determined by Google’s algorithm, which takes hundreds of different factors into account. Most people with a basic understanding of SEO know the main factors of the algorithm, such as content quality, presence of links, presence of keywords, and site organization. However, there are many less known factors that can also affect search engine page results. We’ve compiled a list of some of the lesser-known Google algorithm rules that can affect the results of organic search.
Google wants mobile users to have easy access to websites that have been mobile optimized. We don’t blame them: mobile search has increased dramatically in recent years, so it is important to prioritize sites that are mobile friendly. According to Google, the changes will "affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices." (Source) Luckily, Google has given site owners a warning about this change, so you still have time to prepare. In this blog post, we will discuss Google's mobile updates, and what to expect if you are a website owner.
Unlike Penguin and Panda, Google's latest update, Hummingbird, is an entire overhaul of the algorithm. Less than a couple of weeks old, it's already turning some Search Engine Optimization experts on their heads.