Image Works LLC Blog

5 Quick Holiday Marketing Tips for ECommerce Websites

Posted by Brandon Choquette on Thu, Oct 05, 2017 @ 03:27 PM

Is your eCommerce website ready for the influx of holiday shoppers? According to the National Retail Federation, retail eCommerce holiday sales increased nearly 4% in 2015 (Source). Online shoppers are scouring the Internet for holiday dealsearlier each year, so it's important to work on your website as early as possible so you can get the most out of your store.

Plus, it's likely you will be barraged with customer questions and support request, not to mention selling and shipping your products-- working on your website ahead of time will certainly save you a few headaches.

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Tags: holiday marketing campaign, Ecommerce, Holiday Marketing Tips, 2017 Marketing tips

Holiday Marketing Tips for Connecticut Businesses

Posted by James Bye on Fri, Oct 21, 2016 @ 03:25 PM

It's holiday shopping season already!? 2016 flew by and it's important for Connecticut businesses to have their holiday marketing material ready to go. Brands should constantly be seeking new and improved ways to capture the eyes and ears of their audience. Research over the past year has proven that video marketing is the rising star of content methods and is among the most successful ways for B2B and B2C brands to convert their consumers into customers. "65% of executives visit the marketer's website and 39% call a vendor after viewing a video" and "82% of users are agreeing that they watch videos on a regular basis of users are agreeing that they watch videos on a regular basis." Data in the graphic below displays the overwhelming impact that video content can have on your Connecticut businesses in the months to come. 

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Tags: Video Marketing, Holiday Marketing Tips, Connecticut Businesses