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Black Friday Shopping Statistics [Infographic]

Posted by Catherine Hatch on Thu, Nov 08, 2018 @ 02:30 PM

The holidays are around the corner, meaning one of the most important days of the retail calendar is coming up: Black Friday. Black Friday and Cyber Monday generate a huge number of sales for companies, making them an important marketing opportunity. MarTech has created an infographic of Black Friday shopping statistics to help guide your sales and marketing plans for Black Friday 2018.

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Topics: Black Friday, Holiday Digital Marketing, Holiday Marketing Tips

How to Write a Holiday Blog Post

Posted by Jeffrey Cohen on Tue, Nov 06, 2018 @ 10:30 AM

Halloween just ended, so you might think it’s too early to think about the holidays. However, anyone who has stepped foot in a mall lately will tell you that the holiday season is in full swing. For this reason, smart companies are starting their holiday marketing campaigns now. If your business has a blog, one strategy you’ll want to use for holiday marketing is writing holiday-themed blog posts. You shouldn’t write exclusively holiday blog posts during the next two months, but you should have a healthy dose of holiday-themed content. If you’re new to writing holiday blog posts, we have the tips to help you get started.

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Topics: Holiday Marketing Tips 2018, Holiday Marketing Tips, Holiday Digital Marketing

Holiday Marketing in October: Why it Matters [Infographic]

Posted by Catherine Hatch on Tue, Oct 16, 2018 @ 09:45 AM

The holiday season really kicks off the week of Thanksgiving, meaning most people think of holiday marketing as a task for November. However, starting your marketing campaign in October is a good idea to maximize your sales. In fact, 40% of US consumers pan to begin their holiday shopping before November. DaretoGrow has created this handy infographic to break down the importance of holiday marketing in October. Check it out below!

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Topics: Holiday Marketing Tips, Holiday Marketing Tips 2018, holiday marketing campaign

How to Prepare Your Holiday Marketing Campaigns for 2018

Posted by Catherine Hatch on Thu, Oct 04, 2018 @ 11:33 AM

It’s the beginning of October, and you’ve probably noticed the stores starting to gear up for the holiday season. Maybe you’ve rolled your eyes at the holiday display in the back of a department store or at your neighbor who’s started to play Christmas music. Although it might seem a bit early to roll out your holiday marketing campaign, it’s the perfect time to start working on it. When you start working on your holiday marketing campaigns now, you’ll be more than prepared when that week before Thanksgiving rolls around.

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Topics: Holiday Marketing Tips, Holiday Marketing Tips 2018, Digital Marketing Tips

20 Holiday Blog Post Ideas

Posted by Catherine Hatch on Wed, Dec 13, 2017 @ 10:15 AM

Writing interesting, successful blog posts is an important part of your digital marketing strategy. During the holiday season, holiday-themed blog posts can help generate interest in your brand and drive traffic to your site. However, it can be difficult to keep coming up with holiday-themed blog topics. Here are some ideas for your holiday-themed blog posts!

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Topics: Holiday Marketing Tips, Holiday Blog Posts

6 Holiday Email Marketing Tips

Posted by Catherine Hatch on Thu, Dec 07, 2017 @ 02:30 PM

Social media is crucial to marketing during the holiday season, but you shouldn’t neglect your email marketing. A strong email marketing campaign is a great way to engage with your previous customers and encourage them to keep coming back. During the holidays, specialized email marketing can help boost your sales while getting customers excited about the holiday season. Here are some tips to improve the success of your email marketing this holiday season!

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Topics: email marketing, Holiday Marketing Tips

6 Holiday Facebook Marketing Tips for Businesses

Posted by Catherine Hatch on Fri, Dec 01, 2017 @ 10:33 AM

During the holiday season, everyone’s Facebook newsfeed is full of holiday posts, from photos of family meals to videos of elaborate Christmas lights. To stay relevant and encourage engagement during this time of year, it’s a good idea to create holiday posts of your own. Here are some tips to help improve your business’s marketing plan this holiday season!

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Topics: Holiday Marketing Tips, Holiday Facebook Tips

5 Holiday Instagram Marketing Tips for Businesses

Posted by Catherine Hatch on Tue, Nov 28, 2017 @ 01:50 PM

The holiday season is now in full swing. Retail stores and malls are full of lights and Christmas decorations, and so are our Instagram feeds. Instagram is a great tool to help market your business and encourage sales. In order to maximize sales during the holiday season, it’s important to keep your posts relevant. Here are some tips to improve your Instagram marketing strategy during the holiday season.

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Topics: Holiday Marketing Tips, Holiday Instagram Tips

5 Quick Holiday Marketing Tips for ECommerce Websites

Posted by Brandon Choquette on Thu, Oct 05, 2017 @ 03:27 PM

Is your eCommerce website ready for the influx of holiday shoppers? According to the National Retail Federation, retail eCommerce holiday sales increased nearly 4% in 2015 (Source). Online shoppers are scouring the Internet for holiday dealsearlier each year, so it's important to work on your website as early as possible so you can get the most out of your store.

Plus, it's likely you will be barraged with customer questions and support request, not to mention selling and shipping your products-- working on your website ahead of time will certainly save you a few headaches.

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Topics: 2017 Marketing tips, Holiday Marketing Tips, holiday marketing campaign, Ecommerce

Holiday Marketing Tips for Connecticut Businesses

Posted by James Bye on Fri, Oct 21, 2016 @ 03:25 PM

It's holiday shopping season already!? 2016 flew by and it's important for Connecticut businesses to have their holiday marketing material ready to go. Brands should constantly be seeking new and improved ways to capture the eyes and ears of their audience. Research over the past year has proven that video marketing is the rising star of content methods and is among the most successful ways for B2B and B2C brands to convert their consumers into customers. "65% of executives visit the marketer's website and 39% call a vendor after viewing a video" and "82% of users are agreeing that they watch videos on a regular basis of users are agreeing that they watch videos on a regular basis." Data in the graphic below displays the overwhelming impact that video content can have on your Connecticut businesses in the months to come. 

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Topics: Video Marketing, Holiday Marketing Tips, Connecticut Businesses

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