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Email Marketing Best Practices: 5 Common Myths Debunked

Posted by Brandon Choquette on Fri, May 02, 2014 @ 08:09 AM

Email marketing has become one of the most effective ways to drive traffic to your website and boost your sales. Marketing through email has been used for many years, making it vulnerable to myths about how effective it really is. Generally, there are misconceptions about every industry, and within sales, there are plenty of misconceptions about email marketing. But if we're going to make any progression in the industry, it is important to debunk these myths. There are many misconceptions about email marketing that are invalid and Image Works is here to help debunk these common email marketing myths once and for all.

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Topics: email marketing best practices, CT Inbound Marketing, how to email market, email marketing, myths about email marketing

Cheat Sheet for Email Marketing Terminology

Posted by Jeffrey Cohen on Fri, Jan 03, 2014 @ 04:06 PM
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Topics: email marketing tips, how to email market, email marketing, email marketing terminology, marketing essentials

5 Tips to Grow Your Email Marketing List

Posted by Jeffrey Cohen on Wed, Oct 30, 2013 @ 01:55 PM

According to HubSpot, your email marketing database degrades by about 25% every year. Clients change their email addresses, buy new computers, switch jobs, opt-out of your email communications, or even use a fake address to keep themselves out of your reach, but as a marketer, it's your job to ensure that your company is constantly communicating with new prospective clients and adding new contacts to grow your email marketing campaigns. So what do you do when you can't keep your numbers above the red?

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Topics: email marketing best practices, email marketing tips, how to email market, email marketing

5 Common Myths About Email Marketing

Posted by Rachelyn Provencher on Tue, Jul 16, 2013 @ 09:03 AM

Email marketing has been around for a long time, making it prey to myths about how effective it really is. The truth is, there are many misconceptions about email marketing that are absolutely invalid. ImageWorks is here to help debunk these common email marketing myths for once and for all.

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Topics: email marketing best practices, how to email market, email marketing, myths about email marketing

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