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As you may or may not know, HubSpot has decided to retire their sales funnel model. In place of the sales funnel is a new model for sales and business growth, known as the flywheel. You might think that this change in model is simply new jargon and a new shape of model for the same content, but this new model actually rethinks the sales process. With a new focus on currently customers, HubSpot’s new flywheel hopes to change the way we think about business growth. We’ve broken down the new model to help you understand the basics.

Topics: Inbound Marketing, Hubspot, HubSpot's Flywheel Model

As you may have heard, HubSpot is sunsetting its Keywords tool. Many people are upset about this decision, as keyword ranking has long been a measure of the success of your SEO strategy. However, the decision to eliminate this tool came from the changes in Google’s ranking algorithms. In order to understand this decision, it’s important to understand these changes and their role in causing rank to become an increasingly irrelevant measurement.

Topics: Hubspot, Keyword Strategy, HubSpot Keywords tool, HubSpot Content Strategy Tool

As an Inbound Marketing agency, it’s our job to come up with ideas, websites, posts, campaigns, and so much more for our clients. One of the questions we hear most frequently is, “ What’s that for?” or “Why do I need that”. Well, ladies and gentleman, we now have the most up to date Inbound report available! We’re proud to be a partner of HubSpot. Each year, they interview and collect statistical data from 4,500 marketers, sales people, and other companies, crunch some numbers, and provide us with one all inclusive report. This not only lets us better analyze our results from the previous year, but most importantly, look, learn, and share the direction of Inbound for the year to come. Sales teams, entrepreneurs, marketers, and more; here’s what you need to know! Grab the rest of the stats from HubSpot!

Topics: Inbound Marketing, Hubspot

So, you have implemented a social media strategy for your business and that is, admittedly, a huge step. Your company is about to be more visible for many more potential clients or customers and how doesn't need more of those, right? But what happens when the people don't come running over, like you or the executives thought they might? Does that mean it's time to halt the campaign and just give up? I have wonderful news for you, my social media brethren: You do not need to give up. In fact, social media does a lot for brands that make good use of the networks they are featured on.

Topics: Lead Generation, Social Media Marketing, Inbound Marketing, Hubspot, social networking

One of the many exciting aspects of inbound marketing is that it works so well for businesses in almost every industry. While Inbound methodology may take a bit of time before you can expect results, once results start coming in, they are far less expensive and are also highly motivating. Inbound marketing offers great reward for a lower investment than other strategies; however, it takes a lot of effort from the get go.

Topics: responsive web design, Search Engine Optimization, Inbound methodology, Inbound Marketing, website traffic, Hubspot, blogging

Traditionally, medical marketers have focused their efforts on reaching out to the masses, hoping that out of the hundreds or thousands of healthcare professionals who heard their message, a few of them might become customers. Recently, however, this approach has changed. Inbound marketing focuses heavily on creating engaging and valuable content that attracts people who need what you are selling. Medical device professionals can absolutely benefit from inbound marketing.

Topics: Social Media Marketing, Inbound Marketing, Hubspot, medical marketing strategy, medical device marketers, medical marketers

HubSpot just announced the release of two new technology platforms that promise to empower salespeople in the same way they’ve empowered marketers.  While it’s still early, both HubSpot CRM and the newly enhanced tool Sidekick look to be game changers.

Topics: CRM Sales Tool, Inbound Marketing, Hubspot, Sidekick

There are plenty of ways to drive your inbound marketing campaign straight into the ground. Yes, we're starting off this post a little on the negative side of things; hey it's Monday, we need our afternoon caffeine, and we promise to swing it back up to Hubspot-happy by the end, so humor us for now. Anyways, you could send spammy e-mails to unsuspecting bystanders, rip off other marketers' content, keyword stuff, and the list goes on. Above all else however, there is one thing that will absolutely doom your inbound marketing from the beginning: failing to create your buyer personas. 

Hubspot has stated that every marketing action you make should be dictated by your buyer personas. You know how much we love Hubspot, (check out why here) and we think this statement is probably one of the smartest they've made. Why? Because valuable content is at the core of inbound marketing. One of the determining factors of its value will be how useful it is. If you don't know who your buyer personas are, then how are you going to produce content that is useful to them? 

For those of you who aren't 100% familiar with this term yet, or even if you are, we'll quickly review what exactly defines a buyer persona. By definition, buyer personas are fictional characters who represent a brand's ideal customers. It's common for businesses to have more than one ideal customer, and for that customer to change depending on the growth or goals of the business. When developing these personas, you should consider factors such as:

Topics: Lead Generation, website development, internet marketing tips, Web Marketing, Inbound Marketing, Hubspot, website content writing tips

Even if you aren't a fan of the Bruins, you can't deny Patrice Bergeron's very loveable attributes. I mean, what's more clutch than a double OT, game 3 goal? Not much. Okay, rant over.

Topics: marketing, email marketing best practices, email marketing tips, Inbound Marketing, Hubspot, email marketing, marketing essentials

A good blog title will inspire a reader to take the time to read your content, while a bad blog title will make the reader cringe and wish they had never looked.

Topics: jeff bullas, blog titles, Inbound Marketing, Content Writing, Hubspot, worst blog title ideas, inbound marketing blog