Image Works LLC Blog

Why is HubSpot Removing its Keywords Tool?

Posted by Catherine Hatch on Wed, Apr 04, 2018 @ 01:25 PM

As you may have heard, HubSpot is sunsetting its Keywords tool. Many people are upset about this decision, as keyword ranking has long been a measure of the success of your SEO strategy. However, the decision to eliminate this tool came from the changes in Google’s ranking algorithms. In order to understand this decision, it’s important to understand these changes and their role in causing rank to become an increasingly irrelevant measurement.

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Tags: Hubspot, Keyword Strategy, HubSpot Keywords tool, HubSpot Content Strategy Tool