Google has kept inbound marketers on their toes with periodical algorithm changes; however, one thing has stayed rather consistent for those who are looking to optimize for SEO: keyword research. The need to perform keyword research has stayed the same, though the process has changed. In this blog post, I will lay out a process you can use to incorporate a strong keyword strategy that can help you come up with and narrow down a list of terms you want to rank for.
In order to attract customers, inbound marketers have to provide them with something they will love. Inbound can help with this task. Specifically, Inbound Marketing is a complete, data-driven approach to marketing that attracts individuals to your brand and converts them into long-term customers. When you implement Inbound Marketing practices, customers come to you.
So how do you get started with Inbound Marketing? We have included an infographic by The Whole Brain Group below to explain inbound marketing in five easily achievable steps.
If you have never run an email marketing campaign, no problem, it is relatively easy to catch on. Once you get rolling, you will find it is far more effective than most traditional marketing methods, and even other online marketing strategies. When you start an email marketing campaign, there are some things you should keep in mind in order to generate the best results. Knowing how to go about building you email list, how to design your messages and how to generate positive action can make or break your campaigns. With that in mind, these tips will help improve the quality of your email marketing strategy.