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5 Questions to Address in Your First Inbound Marketing Meeting

Posted by Catherine Hatch on Tue, Oct 09, 2018 @ 09:51 AM

If you’ve recently decided to invest in inbound marketing, you have a long road ahead. Inbound marketing is a great way to increase traffic to your website and create a powerful online presence for your brand. However, the process to build up your inbound marketing strategy takes a lot of time. For this reason, it’s best to take it one step at a time. At your first inbound strategy meeting, you’ll need to be prepared to answer questions about your business to help your agency create a strategy that suits your unique needs. We’ve compiled a list of the top questions you should be prepared to answer during your first inbound marketing meeting.

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Topics: Inbound Marketing, Inbound Marketing Start Up Process, Inbound Marketing Strategy

6 Misconceptions About Inbound Marketing

Posted by Catherine Hatch on Tue, Sep 25, 2018 @ 10:15 AM

Inbound marketing is an important part of any online marketing strategy and is a great way to generate new customers. Inbound marketing can help increase the visibility of your website across the web: not only on search engines, but on social media and other websites as well. Although inbound marketing is a long-term strategy that takes time to build, the work is worth it. Despite the benefits of inbound marketing, many businesses have misconceptions about the strategy and its ability to help grow their business. We have compiled a list of the top misconceptions about inbound marketing to help you understand its benefits across all industries.

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Topics: Inbound Marketing, inbound marketing myths

HubSpot’s New Flywheel Model Broken Down

Posted by Catherine Hatch on Tue, Sep 11, 2018 @ 01:42 PM

As you may or may not know, HubSpot has decided to retire their sales funnel model. In place of the sales funnel is a new model for sales and business growth, known as the flywheel. You might think that this change in model is simply new jargon and a new shape of model for the same content, but this new model actually rethinks the sales process. With a new focus on currently customers, HubSpot’s new flywheel hopes to change the way we think about business growth. We’ve broken down the new model to help you understand the basics.

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Topics: Inbound Marketing, Hubspot, HubSpot's Flywheel Model

The Inbound Marketing Process: How to Get Started

Posted by Catherine Hatch on Thu, Aug 09, 2018 @ 10:30 AM

Inbound marketing is one of the most important things you can do to build your business’s online presence. However, the process is very long and slow-moving, relying on creating content over time and slowly building your company’s reputation and presence on Google. Although inbound marketing is important and invaluable, many companies are intimidated by the amount of work it takes to start the process.

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Topics: Inbound Marketing, Inbound Marketing Start Up Process

Inbound Marketing for Small Businesses: What You Should Know

Posted by Catherine Hatch on Fri, May 18, 2018 @ 09:35 AM

No matter the size of your business, an online presence is essential to its success. Most people shop online, researching and searching for products and services they’re looking to purchase. For this reason, it’s important to have a presence online to ensure that when your potential customers are looking to make a purchase they find you. However, simply having a website is not enough to establish your presence online. That’s where inbound marketing comes in.

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Topics: Inbound Marketing, Inbound Marketing for Small Businesses

What is Inbound Marketing?

Posted by Catherine Hatch on Tue, May 01, 2018 @ 02:58 PM

Inbound marketing is a tactic focused on attracting customers through relevant and helpful content. Successful inbound marketing content adds value at every stage of a customer’s buyer’s journey. Through addressing common problems and educating consumers, inbound marketing helps attract qualified leads that are most likely to make a purchase. Inbound marketing focuses on guiding customers from one stage of the buyer’s journey to the next using expert content.

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Topics: CT Inbound Marketing, Inbound Marketing, what is inbound marketing

Inbound Marketing for Law Firms: What You Should Know

Posted by Catherine Hatch on Tue, Apr 24, 2018 @ 10:07 AM

Inbound marketing is an important strategy to create an online presence for your business. It can help you show up on search engines, build trust in your brand, and establish your business as a leader in your industry. Despite all of the benefits of inbound marketing, many law firms are not taking advantage of this aspect of digital marketing. Law firms who invest in digital marketing will see increased traffic to their sites, an increase in leads, and new clients. Here’s everything you need to know about inbound marketing for law firms.

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Topics: Inbound Marketing, Inbound Marketing for Law Firms

8 Ways To Create an Effective Email Marketing Strategy

Posted by Catherine Hatch on Mon, Jul 24, 2017 @ 10:30 AM

Email marketing is a great way to grow your business. Emails can help build trust among your clients and strengthen your relationships. It’s a great way to reach people on various devices after they leave your site. In order to fully take advantage of email marketing, it’s important to make sure your strategy is effective. Here are some ways to improve your email marketing strategy. 

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Topics: email marketing best practices, Inbound Marketing, email marketing

What are the Top Misconceptions About Inbound Marketing?

Posted by Catherine Hatch on Wed, Jun 28, 2017 @ 12:05 PM

Inbound marketing is an important strategy to grow your business in today’s world. Studies have shown that the ever-adapting strategy is able to target customers as they change the way they shop. Because this strategy is so important, there is a lot of information out there about the approach. Here are some of the top misconceptions that people have about inbound marketing tactics.

You Can’t Measure ROI

Many people believe that because inbound marketing is somewhat of an inexact science, you can’t measure the ROI. Fortunately, closed-loop analytics make it very easy to measure ROI. Content optimization tools like Hubspot make it easy to track, which clicks convert into customers. These tools make it easy to analyze data and strategize ways to improve ROI.

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Topics: Inbound Marketing

Would Inbound Marketing Help My Business?

Posted by Kelsey Ringuette on Tue, Mar 07, 2017 @ 11:37 AM

As a business owner or employee, it's important to always search for new ways to engage with a wider audience and close more sales. If you've found yourself wondering, "Would Inbound Marketing help my business?", the answer is yes! In this article we'll help you get a simple understanding of the Inbound Marketing process.

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Topics: Inbound Marketing

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