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5 Tips to Create Content Your Customers Care About

Posted by Catherine Hatch on Wed, May 08, 2019 @ 10:30 AM

Creating quality content that is meaningful to your customers is the best way to succeed in inbound marketing. Quality, meaningful content not only encourages your customers to read because they actually care, but it will also improve your SEO rankings. In a world where Google bases its rankings on the quality of the website content, it’s essential to produce the best quality content you can. We’ve created a list of tips to help you create meaningful content that your customers want to read.

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Topics: Content creation, Inbound Marketing Strategy

How Can Law Offices Benefit From Inbound Marketing?

Posted by Catherine Hatch on Thu, Apr 25, 2019 @ 11:00 AM

Inbound marketing is the best way to establish a presence on the Internet. It can help improve your visibility on search engines, build trust in your brand, and establish your business as a leader in your industry. Despite all of the benefits that inbound marketing has to offer, many law offices have not taken advantage of these services. We’ve compiled a list of the top benefits to help law offices understand how inbound marketing can help take their business to the next level.

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Topics: Inbound Marketing for Law Firms, Inbound Marketing Strategy

3 Things Business Don’t Do When Attempting Inbound Marketing

Posted by Catherine Hatch on Wed, Mar 13, 2019 @ 10:00 AM

Inbound marketing campaigns involve many moving parts, making it difficult for teams to coordinate in the initial stages. HubSpot, leading producer of inbound marketing software, have stated in the past that “strategy and process” are the two main contributors to Inbound success.

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Topics: inbound marketing mistakes, Inbound Marketing Strategy

9 Business Blogging Mistakes to Avoid

Posted by Catherine Hatch on Fri, Mar 01, 2019 @ 09:35 AM

Blogging is an extremely beneficial marketing strategy for your business, as it can help direct traffic to your site and help you convert more leads. However, blogging is only successful when it’s done right. Unfortunately, many businesses think that simply having a blog on their website is enough to generate new traffic and improve their SEO. We’ve compiled a list of the top mistakes that businesses make while blogging to help you avoid them and create the best strategy for your business blog.

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Topics: Blogging for Business, Inbound Marketing Strategy

5 Questions to Address in Your First Inbound Marketing Meeting

Posted by Catherine Hatch on Tue, Oct 09, 2018 @ 09:51 AM

If you’ve recently decided to invest in inbound marketing, you have a long road ahead. Inbound marketing is a great way to increase traffic to your website and create a powerful online presence for your brand. However, the process to build up your inbound marketing strategy takes a lot of time. For this reason, it’s best to take it one step at a time. At your first inbound strategy meeting, you’ll need to be prepared to answer questions about your business to help your agency create a strategy that suits your unique needs. We’ve compiled a list of the top questions you should be prepared to answer during your first inbound marketing meeting.

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Topics: Inbound Marketing, Inbound Marketing Start Up Process, Inbound Marketing Strategy

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